Nicolas Gonet

Experience

• 

  Michigan State University

  Jan 2011 - Dec 2014

  Service Center Representive

  Representing the university and establishing relationships with students, alumni, and visitors. Excelling in strong hospitality services and providing a comfortable and knowledgeable experience with guests. Administrative responsibilities.

• 

  Barfly Ventures, LLC

  Jun 2014 - Aug 2015

  Travel Training Supervisor

  Was a team member and leader in opening new BarFly Venture restaurants. Enhanced fellow employees knowledge of craft beer industry and restaurant systems to optimize efficiency and customer satisfaction. Developed strong multi-tasking capabilities, and strong communication skills.

• 

  Dixon Golf, Inc.

  May 2015 - Sept 2015

  Brand Ambassador & Event Coordinator

  Representing the brand at charitable and company golf outings. Connecting with guests and informing them on the worlds first biodegradable and environmentally friendly golf ball.

• 

  Lululemon

  Sept 2015 - Sept 2016

  Graphic Designer & Copywriter

  - Produced digital, print and other promotional materials, including brochures, banners, advertisements and social media posts. Created visual components using a wide range of design tools and copywriting to create messages that are persuasive and attention grabbing.- Ideated and built cross-promotional strategies with local businesses, leveraging social media and events to create a strong digital/local presence.

• 

  BALLOON INNOVATIONS INC

  Aug 2017 - now

  - Successfully designed, wrote, and produced highly engaging email marketing campaigns, resulting in significant improvements in customer engagement, sales, and customer loyalty.- Utilized advanced segmentation capabilities and rich data in Klaviyo to drive exceptional email marketing performance.- Achieved substantial enhancements in open rates, click-through rates, and conversion rates.- Klaviyo flows and campaigns contributed impressively to 26% of the overall growth.- Developed new brand voice and logo for product sub-brand, resulting in new website, key visual assets, collateral, and marketing campaigns.- Spearheaded development of digital marketing initiatives designed to increase search engine optimization for company, including blogs, videos, and online promotions to enhance social media presence, and drive website traffic and conversions. Show less - Increased website revenue 114% by switching over to Shopify's eCommerce platform, and integrating apps like Klaviyo and LoyaltyLion.- Built and maintained email flows designed to engage, motivate, and convert. Building and engaging subscriber a list of over 7,000.- Attracted 24% of total website sales through automated flows and customized campaigns.- Increase Open rates, click rates, and conversion rates on email marketing through defining audiences, and segmenting lists. - Compiled, edited, and wrote blogs for company blog to increase SEO and drive more traffic to the website.- Creating Digital content across multiple platforms with a consistent brand voice that engages customers, and drives website and social media traffic resulting in sales. Show less - Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.- Designed new, on-brand visual elements focusing on concept and messaging.- Worked with customers to present mockups and collect information for adjustments.- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.- Design catalog, brochure, trade show booth, and other physical marketing materials to drive sales and inform people on the products.- Spearheaded a company wide re-brand including new logo, brand colors and brand voice, resulting in a huge increase in web traffic and sales, separating us from industry competitors. Show less

  • Associate Creative Director

    Aug 2022 - now

  • Senior Graphic Designer / Email Marketing Specialist

    Aug 2019 - Aug 2022

  • Graphic Designer

    Aug 2017 - Aug 2019
• 

  Upwork

  Apr 2019 - now

  Remote / Freelance Contract Digital Designer

  - Collaborate with clients to create vision, conceive designs, and consistently meet tight deadlines and requirements.- Keep up with the latest design trends and techniques in the industry.- Established trusting relationships with designers, vendors, and clients.- 100% Job Success Rating