Rasa Kajackaite

Experience

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  Citadele bankas Lietuvoje

  Jul 2006 - Nov 2010

  Manager of Branch Management and Daily Banking

  Evaluating and analyzing Customer Service quality and giving recommendations regarding the needed changes.Administrating the Internet Banking system.Preparing technical tasks for IT regarding the needed change in IT systems.

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  Publicum Media Lithuania

  Nov 2010 - Oct 2011

  Media Planner

  Collecting and analyzing information about different media channels (newspapers, radio, TV, internet media), with regards to consumer behavior, circulation, audience trends and the impact of different methods.Producing media plans for advertising campaigns from predefined marketing objectives.Selecting Media Channels that best suit the brand or product that will be advertised.

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  Open Initiative Lithuania

  Oct 2011 - Sept 2020

  Creating Media planning and communication strategy and ensuring of its implementation, with the aim of maximizing the impact of advertising campaigns through a range of Media.Managing the Account Management team of five.Communicating and negotiating the pricing with partners-Media Channels and making strategic optimization and renewal recommendations for customers.Preparing material/calculations for Competitions of Media Planning.Analyzing financial statements of all Media Campaigns and Clients of all Company and reporting an ongoing status and performance to the Top management.Responsible for the management of monthly, quarterly and yearly budgets.Providing the trainings to the team. Show less Analyzing the data, thinking creatively and proposing innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.Assess the impact and suitability of different types of media for targeting a specific market that the client wants to reach.Managing the team of four.Planning, tracking, evaluating and optimizing TV, Print, Radio campaigns.Analyzing Target audience of the clients and media, giving recommendations regarding the change of the media planning strategy. Show less

  • Head of Media Planning

    Jul 2017 - Sept 2020

  • Senior Media Planner

    Oct 2011 - Jun 2017
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  Delfi Lietuva

  Sept 2020 - Nov 2023

  Delfi TV Media Business Development Manager

  - Planning, monitoring and managing TV/video advertisement budget.- Analyzing the data, preparing various analysis for the top management and other colleagues.- Negotiating and managing contracts with partners. Also management of contractual requirements implementation.- Preparing proposals to meet partners' and customers' requirements.- Mentoring, training, and supporting colleagues on TV/video advertising.