Wan Qi Hoo

Experience

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  Espressolab

  Jan 2017 - Aug 2017

  Barista

  • Ensured the stock of items (coffee bean, juices, cakes) and restocked before out of stock consistently.• Always updated the job knowledge and made sure the equipment and machines were functioning well for the smoother job.• Made sure the environment of the coffee shop was clean and comfortable for customers.

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  Super Fun Entertainment

  Mar 2017 - Sept 2018

  Personal Assistant

  • Intern for the first 3 months and continue working as a freelancer in the company.• Processed information quickly and fully understand the message delivered to avoid miscommunication.• Planned and scheduled the working calendar by taking every detail in consideration. • Sent mails and called the organizers to understand the events’ details.

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  EASTERN ORIGIN RESTAURANT LTD.

  Sept 2018 - Jul 2019

  Service Crew

  • Approached customers and resolved their goods and service issues; suggestions; complaints; and information about product ingredients and practices.• Maintain a good relationship between clients and distributors.• Ensured customer satisfaction with their orders and meals.

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  Brandme Associate Sdn Bhd

  Dec 2019 - Jun 2020

  Key Account Executive

  • Assisted the project management team with the coordination of resources, equipment, meetings, and information.• Maintained and monitored project plans and schedules.• Providde day-to-day customer service (Administration), making cold calls, and follow up with prospects.• Maintained accounting controls by preparing financial documents.

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  Above Creative Events

  Jul 2020 - now

  * As the liaison between cross-functional teams and the marketing department, collaborated closely to monitor campaign performance, identify areas for improvement, and achieve ambitious KPIs and objectives.* Cultivated strong relationships with industry leaders, fostering partnerships and exploring innovative collaborations to elevate the company's market position. * Leveraged expertise in Search Engine Optimization (SEO) to enhance the company's online visibility and ranking.* Proficiently oversaw the Search Engine Marketing (SEM) strategies, utilizing data-driven insights to drive targeted traffic and optimize conversion rates.* Demonstrated exceptional budget management skills, effectively allocating resources and maximizing returns on marketing investments.Key Results:* Achieved an outstanding 75% increase in quarterly leads.* Spearheaded a remarkable 25% growth in yearly sales. Show less * Leveraged artistic expertise to capture captivating onsite photography and videography* Devised and executed in-house digital campaigns which drive business market expansion.* Crafted persuasive writing for press releases, articles and write-ups, reinforcing the brand's identity and value proposition to the target audience.* Overseeing content creation and audience engagement across various digital platforms, ensuring a consistent and compelling brand voice.* Implemented Electronic Direct Marketing (EDM) strategies, nurturing customer relationships and driving brand loyalty. Show less * Social media planning & management to elevate brand presence.* Produced compelling visual contents that enhances brand storytelling and resonates with the target audience.* Crafted compelling and persuasive copy that resonated with the audience and supported marketing objectives.* Optimized the digital channels, including website and social platforms to align with the overarching marketing communication initiatives.* Developed comprehensive market research strategies to gain valuable insights into customer preferences, competition, and emerging trends, ensuring a balanced view of the target market.* Ensured seamless execution in event logistics and coordination for corporate events. Show less

  • Brand & Marketing Manager

    Aug 2022 - now

  • Senior Brand & Marketing Associate

    Feb 2022 - Jul 2022

  • Marketing Executive

    Jul 2020 - Jan 2022
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  Hello Virtual Event

  Jul 2020 - now

  Virtual Event & Marketing Specialist
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  Self-employed

  Sept 2023 - now

  Content Creator

  * Created engaging and authentic content for Xiao Hong Shu, Instagram, and TikTok, focusing on lifestyle, beauty, travel, fashion, tech, and food.* Conceptualized, filmed, and edited high-quality content tailored to each platform’s unique audience and trends.* Maintained a strong online presence by leveraging trends and analytics to optimize reach and engagement.* Cultivated authentic connections with audiences, fostering a loyal and interactive community.Key Results:* Achieved 1 million total views across Xiao Hong Shu and Instagram.* Collaborated with renowned brands such as Samsung, Taobao, Braun Büffel, Li Ning, SHU UEMURA, OPPO, Padini, Sports Direct, Panasonic, McDonald's Malaysia, and Jim Beam. Show less