Yi L.

Experience

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  LIQUID GROUP

  Jul 2019 - Sept 2019

  Account Executive

  · Participated in CPB campaign planning, completed project tracking and performance reports, helped Tmall Super Brands achieve daily turnover with a surge of over 700%· KOL relationship management, and social medial platform (WeChat and Weibo) operations Took part in the proposal planning for both Laura Mercier and Bobbi Brown launches in China market · Took part in the brainstorming and proposal planning for Laura Mercier and Bobbi Brown launches in China market, and assisted in the translation and proofreading of relevant documents 收起

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  Huatai Securities Co., Ltd.

  Jul 2020 - Dec 2020

  Research Assistant

  · Collected and analyzed social retail industry information, used Wind, Excel and other tools to evaluate data· Participated in the online meeting of channel experts of Amazon vendor centre, compiled meeting minutes, and wrote in-depth research reports on Amazon and Alibaba by merging the content of the minutes and e-commerce platform surveys

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  ICICLE

  Jul 2020 - Sept 2020

  Marketing And Public Relations

  · Planned the 2020AW “Natural Way” Capsule Series Campaign with French design team, participated in the visual display of ready-to-wear and lookbook shooting of the brand· Communicated with the fashion media and artist team to expand brand exposure, and assist with film styling and celebrity relationship management

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  PepsiCo

  Jan 2021 - Apr 2021

  Digital Marketing (beverage)

  · Responsible for advertising plans of Pepsi’s beverage group, and allocating budgets properly· Follow up on the company’s marketing projects with agency, such as artist endorsements and collaborations with other brands· Participate in the brand’s brief and brainstorming, Sap report production and the processing of payment materials

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  Yanjiang Studio

  Sept 2022 - Aug 2023

  Marketing

  • Support in sales and showroom appointmentsAssisted with E-commerce management and monitor stock inventory• Created social media content and develop marketing strategy• Coordinate and assist in executing various events, including product launches and promotions

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  Apple

  Oct 2023 - May 2024

  Apple Pay Business Operation

  · Participate in multiple programs for Apple Pay in the Asia Pacific market (bank cards, transit cards, car keys)· Build strong relationships with banks, payment networks, merchants and strategic partners, automakers · For Apple Pay business, responsible for data analysis of daily operation core indicators, output business data weekly/monthly report, and be able to update the framework in time according to the business changes, and monitor the data continuously and effectively