Alison Bright

Experience

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  AW Media, Inc.

  Sept 2014 - May 2015

  Editorial Intern, Contributor

  • Penned part of the June 2015 cover story, “Young Women to Watch”• Pitched ideas weekly for web and print content• Conducted numerous interviews including featured and cover pieces• Published over 20 print and web articles• Composed numerous media pre-event and post-event write-ups

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  The Honest Company

  Aug 2015 - Dec 2016

  Client Services Representative

  • Assisted and educated over 50 members daily on the suite of non-toxic products serving a wide demographic• Problem-solved on a daily basis to find the best possible solution for customer satisfaction, customer retention, and social-media feedback• Monitored and maintained 200+ customer accounts to prevent, track, and address fraudulent purchases, duplicate accounts, and violations of terms and services• Consistently ranked among the top 25 performers each week in sales numbers and customer satisfaction Show less

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  Indiana University Bloomington

  Aug 2019 - Jun 2022

  Associate Instructor of Creative Writing

  • Proofread, edited, and provided feedback to 80 students per semester on ways to strengthen writing through macro and micro revisions• Produced over 20 new documents, articles, recordings, and presentations per week to aid student learning via various teaching tools• Planned semester-long courses on creative writing and composition, both in-person and virtual• Lectured students 3 times a week in-person and virtually on engaging a reader via evocative narratives and understanding of the audience• Collaborated with students, faculty, and tenured professors to improve upon student experience Show less

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  Accenture

  Aug 2022 - Mar 2023

  Copy Editor

  • Drafted, edited, proofread, and coded customer-facing content per week for a global video platform with millions of daily visitors• Polished articles weekly to improve grammar, readability, and consistency in tone and voice• Drafted customer success email templates for major launches using HTML and an in-house CMS• Audited and organized feedback from 300+ customers to analyze trends and gauge project efficacy• Updated web content weekly to ensure accuracy of customer-facing copy Show less

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  Kickserv

  Mar 2023 - Aug 2023

  Storyteller

  I worked with the success, marketing, and product team to ensure a uniform written voice for the company that was on-brand and accessible for users. My role included drafting, editing, and publishing help articles, SEO-optimized blog posts, social media strategy and planning, and feature update releases. I also storyboarded, shot, narrated, and edited both help and marketing videos. • Drafted, edited, and revised technical documentation for the company's help center article library• Composed SEO-optimized blog content• Strategized, planned, and crafted cross-platform social media content each month• Copy edited various client-facing writing, from software updates to marketing content• Crafted and refined UX copy to be accessible, informative, and consistent with the company voice• Conceptualized and executed an internal content style guide• Created, edited, and scheduled quarterly newsletters and email marketing drip-campaigns• Wrote, recorded, and edited engaging and up-to-date customer support YouTube videos Show less

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  EverCommerce

  Aug 2023 - now

  Content Marketing Manager

  • Own, oversee, and execute comprehensive content strategy for a portfolio of B2B software products. Including messaging and positioning for web content, blog posts, email, social media, sales enablement, and copy at large.• Plan, schedule, and coordinate quarterly content calendars to drive organic traffic and increase brand and product awareness.• Track and optimize content performance quarterly. Provide strategic recommendations based on data analysis of key metrics.• Collaborate with cross-functional teams, including SEO, marketing, web dev, and marketing automation, to support and boost overall marketing initiatives.Recipient of the Global Demand Value Award, May 2024Recipient of the Global Demand GOAT Award, August 2024 Show less