Experience

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  Accenture

  Aug 2012 - Dec 2014

  Senior business analyst

  Developed 26 premier client relationships and provided financial solutions for clients such as Microsoft, Volvo, Danone, Schlumberger and Facebook.Functioned as customer relationship engineer for outsourcing assets supporting multiple Asia Pacific clients across a suite of software assets.

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  Theo&ash

  Jan 2015 - Jun 2016

  E-commerce analyst

  Increased sales by 30% and enhanced user engagement by negotiating and securing a deal with Royal Enfield motorbike company to promote the biker jacket during their yearly biking festival called Trip.Developed marketing strategies by analyzing the seasonality of the business and implemented a diversified counter-seasonal product portfolio which increased sales by 32%.

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  University at buffalo

  Aug 2016 - May 2017

  Graduate student assistant

  Developed executive reports that provided various insights about the admission process to the program director.Interviewed prospective candidates and helped the department in future recruitment.Organized industry workshops to help students network with the industry people.

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  Procure analytics

  Jun 2017 - Dec 2017

  Business intelligence consultant

  Managed accounts and created dashboards for partners firms: Grainger, Grainger Canada, and FastenalProcess Improvement: Streamlined company-wide reporting and analytics practices. Determined various metrics to quantify soft savings, aggregating to an estimated 20% of baseline savings.

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  Publishers clearing house

  Jan 2018 - Jul 2019

  Senior ecommerce customer insights analyst

  Developed digital marketing strategies by analyzing customer buying pattern through different campaigns, which led to a 20% increase in the conversion rate.Surpassed projected sales by 250% by working with engineers on building, testing and implementing a new product recommendation engine based on machine learning.Worked with influencer marketing and TV marketing teams to develop the Customer Avatar for new sign-ups by monitoring their user activity from the first touchpoint.

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  Gradient.io

  May 2020 - Oct 2020

  Product marketing intern

  Outlined and designed welcome experience for new and returning users of our platform, introducing them to a completely re-imagined product -included landing page layout, messaging, and feature walkthrough post login.Achieved 70% increase in requests to meet new people, 85% increase in sign-ups through direct response marketing.Developed complete dashboard to enable tracking of user engagement.

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  Openlane

  Apr 2021 - now

  Product growth and analytics engineer