Experience

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  Nestlé

  Jun 2015 - May 2016

  Young talent hunt program

  1. Monitoring Modern Trade. 2. Monitoring merchandiser work procedure, and train them how to increase product FSS.3. Analyses data and share information to Area Manager and TO. 4.Identifying and tracking competitor promotional activities. 5.Monitoring Brand Promoter when they are available. 6. Lead merchandiser and solve their problems with the help of TO and Area Manager. 7. Ensure visibility development.8. New Product Launching

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  Akij corporation limited

  Jul 2015 - Jan 2018

  Achievements:✓ 'Region- Best Territory Officer' award for, Best Sales & Growth performance✓ Successfully achieved region-best 11% and 13% growth on Match & Zarda FY 16 -17.✓ I was awarded for successfully launching and proper utilization and execution of automation in my assigned territory.

  • Territory Manager

    Jun 2016 - Jan 2018

  • Regional Activation Executive

    Jul 2015 - Jun 2016
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  Marico limited

  Feb 2018 - Apr 2020

  Achievements:✓ 4 Times Regional best NPLD competition award winner.✓ Nationally 2nd in Business Growth which is 38%✓ Regional Best Growth achiever in terms of Value in FY 19-20.✓ Best Quarter Growth Award for July-September 2019.✓ Nationally Champion in T-20 sales Competition.✓ Became No 1 top performer in 2nd Quarter Town Hall (Jul-Sep,19) FY 19-20.✓ Became Marico Platinum and Golden Club Member.✓ Recognition from Marico web page for Nationally Best Lotion drive achiever.✓ Stockiest Upgradation.✓ Successfully able to make Distributors VAT compliance Show less

  • Assistant Manager

    Dec 2019 - Apr 2020

  • Territory Manager

    Feb 2018 - Nov 2019
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  Ifad multi products limited

  Apr 2020 - Aug 2022

  • Lead 221+ sales team members to achieve East and Central Region Sales Targets.• Ensuring the annual business by protecting monthly and quarterly business.• People Management and Development.• Sales periodic Review with Data Analysis• Process development and implementationAchievements:✓ Ensure 34% overall Business growth until H-2.✓ Best Leadership Award FY 21-22✓ Best S&D Executor.✓ Implementing 100% of Automation throughout the region.✓ Out of 5 house promotions, 3 members are from Central Region Show less General Trade: • Trade Marketing budgeting, budget control & monitoring.• Accountable for planning & optimizing SLI budget utilizing for trade offers & channel/category initiative.• SLI budget to create and execute Annual Operating Plan (AOP) by collaborating with marketing, supply chain & business finance teams.• Short term/long term TM Activity design & execution.• Provide input to the strategic planning process, periodic review, and update of all strategic trade plans against budget and forecast.• Responsible for the development, execution, and performance of all programs designed to increase presence in the trade.• Coordination and communication of product pricing, channel margin, and pack changes to the sales team.• Provide competition information & recommendation to management for Pricing and new strategy• Development and delivery of the new product (NPD) launch plans.• Responsible for trade marketing activity design-trade inputs, trade loyalty programs, visibility enhancement programs, service effectiveness programs, retail drives, trade & Partner meets, lead for key account JBP agreements, S & D initiatives & other trade activations.• Work closely with the sales team and guide and follow up the SKU Mix performance.• Design incentive plan monthly quarterly and yearly for all FF and DistributorsCorporate Sales:• Enshrining the total 2.5 Cr. corporate business Monthly in different channels like Modern Trade, E-Commerce, Pharmaceuticals and Institution Business by leading 30 members.• Lead the team to drive business growth by identifying product inclusion opportunities into the existing account or creating new accounts, joint promotion.• JBP Incorporation and Analysis.• Day to day business follow-up and buildup relationship with major contributing stakeholders.• Idea Generation for different product buckets for Pharma channel for increasing the sales.• Responsible for aging evaluation and ensuring the collection target as per aging. Show less

  • Sales Manager- Dhaka Metro & Corporate Sales

    May 2021 - Aug 2022

  • Manager, Trade Marketing & Corporate Sales

    Apr 2020 - May 2021

  • Deputy Manager, Trade Marketing

    Apr 2020 - Jan 2021
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  Mousumi network limited

  Sept 2022 - now

  Regional sales head

  • To lead 150+ General Trade and Alternate Channel sales team members to achieve the weekly, monthly, and yearly sales target• Ensure the delivery of the highest contribution target of 45% through individual recognition, performance review, people management, and reward.• Plan for the achievement of individual and divisional targets in alignment with the strategies and policies of the company.• Establish sales objectives by projecting expected sales volume and forecasting and developing sales quotas for Territories and Areas by adequate coverage.• Develop and review long- and short-term sales strategies• Participate in interviews and the processes of recruiting new employees.• Responsible for decreasing L&D percentage with proper monitoring and analysis and follow-up.• To be responsible for setup new demarcation of Division, HQ, and routes with modern and effective ways including People restructuring and S&D implementation with a competitive span of control.• Resource Development and mentoring team for their career growth.• Responsible for product mix to secure the company’s bottom line.• Ensure the stakeholder’s relationship with proper guidance and support for achieving the company’s ultimate objectives.• Monitoring daily, weekly, and monthly sales primary and secondary follow-up throughout the KPI’s.• Continuous focus on increasing width and depth of distribution in the geography.• Distributor recruitment and policy development.• Market visit for market development in the assigned geography.• Develop field sales action plans to facilitate the implementation of the regional sales programs. Show less