Experience

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  Iyogi inc.

  Feb 2010 - May 2013

  Senior executive -sem

  Coordinate, handling company brand campaigns, creative research & development according to new market updates and exposures.Increased quality traffic using ad groups and negative keywords.Proficiency in Google Ad Words, knowledge of Google Analytics.Optimization of different online campaign on different search engine on the basis of pay per click(PPC).Keywords analysis according to users queries.Revenue analysis.Competitor analysisSEARCH ENGINE MARKETING TOOLSCompetitive Intelligence Tools: Google Ad Words, Microsoft Ad Center Web Analytics Tools: Google AnalyticsOnline keyword Suggestion Tools: Ad Words Keywords ToolOffline Campaign Management Software: Marin Software Show less

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  Adglobal360 (google partner agency)

  Jun 2013 - Aug 2017

  Manager -digital marketing & account servicing

  Client handled: Fab Furnish, Housing.com, Amity University, Clovia, Sobha Developers, Ashiana Developers, HomeTown, iXigo, TUI and many others. Worked as Digital Marketing Manager (Paid Media Marketing) in Adglobal360 Gurgaon. My role comprised day to day operation of client accounts and providing strategic insights to advertise client's business digitally in order to creating awareness and generate positive ROI. Paid Advertising experience in several domain like Education, Real estate, Finance, Travel, Ecommerce & B2B etc.Client servicing : Discussing client's concerns about advertising goals followed by current and upcoming trends. Taking calls and F2F meeting with the client to make them understand about the project development scenarios.Expertise in Google Adwords Search & Display Advertising concepts like Search Strategies : Intent Marketing through Text ads, RLSA, Shopping Campaign(PLA)Display Strategies: Contextual, In-Market Audience TG, Affinity Audience TG, Topic, Hybrid Targeting, SCM (Search Companion Marketing), Programmatic Buying: DBM (DoubleClick Bid Manager - thru different Ad Exchanges, Data Exchanges , Ad inventories & Channels), GSP (Gmail Sponsored Promotions), Re-Marketing: Adwords Display Re-marketing, Product Specific - Dynamic Re-marketingFacebook: Post Promotion, Post Boost, Page Liker Campaign, Lead Generation (Website Click & Website Conversion Strategies), Multi Product Ads, Dynamic Product Ads - E-commerceTwitter, Instagram & Linkedin Ad Promotions Show less

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  Alibaba group

  Sept 2017 - Dec 2018

  Senior manager - digital media and advertising, account management & sales

  •Define and optimise advertising strategies across Display Inventories, content marketing solutions and possible innovations for brand campaigns across UC ecosystem.•Ensuring the deliverable and target client KPIs (e.g., traffic, revenue, brand exposure, engagement and acceptance, app downloads & further more matured matrices etc.)•Regularly assess and optimise digital marketing spend across channels based on an understanding of attribution analytics, major trends, and competitive insights•Socialise overall strategy, priorities, road map, and goals to ensure cross-functional alignment and effective performance management•Manage relationship with key media stakeholders including 4A agencies and direct brands.• Managing GTM strategies for accomplishing the given client’s objective using appropriate media solutions.•Actively participating in Sales pitches with Agency and direct clients both and responsible for cross-selling and up-selling.•Handling various market domains like FMCG, E commerce, BFSI, Gaming, Travel, Entertainment and Social. Show less

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  Publicis

  Jan 2019 - Feb 2021

  Group head at performics

  1. Digital Strategy Lead for for Hero MotoCorpHelping brand in building strong digital presence with new product launches, promotion, generating and capturing demands for Motorcycle and Scooter segments along with executing Corporate branding to enhance Brand's top of the mind recall in target audience mind and strengthen brand's equity in the market.2. Digital Strategy Lead for for Uber (all Lobs)Leading the digital mandates of Uber, Uber Eats and Uber for Business for India and other SA markets.Accountable for formulating Go-to-market Strategy through digital alliances across media platforms. Responsible for bringing business performance and brand metrics through digital advertising efforts.Leading a team of 9 people at the agency and responsible for strengthening the relationship with the client. Strong experience in Performance marketing for Web and App both businesses. Show less

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  Growisto

  Feb 2021 - May 2021

  Practice head - ecommerce solutions

  Managing retail and ecommerce clients across geographies including US, UK, India, Canada etc. and devising strategies on Amazon Marketplace to acquire business growth. The scope of work includes inventory management, pricing strategy, competitor analysis, counterfeit product and seller identification, Amazon SEO and Ads strategy to scale the business and generate profitability for the client.

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  Adidas

  May 2021 - May 2022

  Digital performance media (e-commerce)lead

  Fully support and drive Emerging Markets objectives, namely to accelerate growth of the business conducted via its own eCom channels (.com & app) • Lead the teams in devising and implementing the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more across a selection of Emerging markets for adidas• Responsible for top & bottom-line growth of our Paid Search and Programmatic program to achieve sales, ROI and total contribution goals. Show less

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  Basepillar consulting private ltd.

  Jul 2022 - Sept 2022

  Director

  I provide Digital Media and e-Commerce Strategy consulting services in PNG, Australia and other Asia Pacific regions. I work as an external consultant for APAC firms to support their media efforts to yield better results.Projects managed in the last 3 months in the Pacific regions from the following firms:1. Reef Digital Australia (Sydney based advertising firm) - managed paid media strategy and implementation projects for mutiple clients2. Colony Group (serving PNG and Australian clients) - leading the media mandate for the Kina Bank, PNG (one of the largest private bank in PNG) Show less

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  Colony group

  Oct 2022 - Apr 2023

  Digital media performance director