Experience

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  University of denver

  Sept 2013 - Nov 2017

  ▪ Overseen $1.5 million budget from the student activity fee distributed to nearly 120 student organizations▪ Supervised two staff members to assure timely completion of payment requests▪ Processed purchase orders, vendor payments, and payroll▪ Examined receipts to assure submitters follow the University’s financial policies▪ Maintained office services by organizing office operations and procedures; controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions▪ Provided historical reference by defining procedures for retention, protection, retrieval, transfer, and disposal of records▪ Maintained office efficiency by planning and implementing office systems, layouts, and equipment procurement▪ Designed and implemented office policies by establishing standards and procedures; measuring results against standards; and making necessary adjustments▪ Completed operational requirements by scheduling and assigning employees and following up on work results▪ Informed management by reviewing and analyzing special reports; summarizing information; and identifying trends▪ Maintained office staff by recruiting, selecting, orienting, and training employees▪ Maintained office staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results▪ Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions Show less ▪ Created and executed marketing plans for student programs and events▪ Designed creative, wrote copy, and implemented advertising▪ Posted about campus events, resources, and newsletters▪ Optimized, managed, and developed digital campaigns▪ Updated and maintained respective websites▪ Arranged presentations using marketing resource materials such as data, slides, photos, and reports▪ Provided vision and strategic thinking to achieve office objectives▪ Educated students on marketing best practices on campus▪ Worked with cross-functional teams to meet campus wide programming objectives▪ Led initiatives for revitalizing the Office of Student Engagement brand▪ Developed and executed programming to increase brand awareness for the Office of Student Engagement▪ Coordinated research initiatives and analyzed results▪ Offered marketing and advertising resources for students and their respective organizations▪ Attend to student’s concerns and questions under the umbrella student organizations Show less

  • Comptroller

    Feb 2014 - Nov 2017

  • Marketing Coordinator

    Nov 2013 - May 2016

  • BIG Event Committee Marketing Associate

    Sept 2013 - Mar 2014
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  Elitch gardens

  May 2015 - Sept 2015

  Marketing intern

  ▪ Assist Promotions Manager with broadcast promotions, sponsorship events, concerts, and festivals▪ Assist Public Relations Manager with media relations, special event planning, & community relations▪ Collected guest email addresses for Attendance Tracking Survey▪ Monitored guests'​ feedback and responded as necessary▪ Associated with guests in attempt to heighten their park experience▪ Managed guests' interaction with bands during summer concerts and large events▪ Interacted with media groups (e.g. Telemundo, Tri Color Denver) and their associates▪ Assembled goods to send out to media groups to advertise opening attractions Show less

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  University of denver - daniels college of business

  Sept 2016 - Jun 2017

  Graduate assistant

  ▪ Proof read and edited research papers for publishing▪ Provided support during undergraduate programs and events▪ Judged Daniels Case Competitions

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  Cactus

  Jun 2017 - Dec 2017

  Account manager, contract

  ▪ Conducted research on various industry topics for a variety of clients and campaigns▪ Assisted in preparation of competitive review and strategic plans▪ Developed project schedules and project updates▪ Supported account team with internal input meetings▪ Participated in weekly staff production meetings▪ Managed multiple projects for a variety of accounts▪ Reviewed marketing plans, status documents, media flowcharts, and quarterly recaps▪ Generated Production Request Forms▪ Lead kick-off meetings▪ Attended filming and production▪ Performed competitive analysis for clients▪ Ran heuristic analysis on client apps and websites▪ Evolved the internship program▪ Evaluated ROI for client campaigns▪ Engaged in Pre-Production Meetings Show less

• 

  Boundless & co

  Dec 2017 - Jun 2018

  Chief executive officer

  BRAND MANAGEMENT▪ Develop and maintain the Boundless & CO Brand Guide▪ Identify customer journey touchpoints and optimize the customer experience▪ Analyze brand positioning in the market and affirm targeted consumers insights▪ Translate brand strategies into brand plans, brand positioning and market strategies▪ Oversee marketing and advertising activities to ensure consistency with product line strategy▪ Measure and report performance of marketing campaigns, and assess against ROI and KPIs▪ Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and issues▪ Align the company around the brand’s direction, choices and tactics▪ Manage and develop Profit & Loss to make decisions to drive market growthCONTENT WRITING▪ Research industry-related topics and applying to content▪ Write clear copy to promote our services▪ Proofread and edit content before publication▪ Conduct simple keyword research and use SEO guidelines▪ Ensure style, font, image, and tone consistencySOCIAL MEDIA MANAGEMENT▪ Craft complex and robust social media strategies▪ Monitor and encourage social media engagement▪ Extrapolate key findings and results into relatable and actionable insightsBUSINESS DEVELOPMENT▪ Develop a growth strategy focused both on financial gain and customer satisfaction▪ Conduct research to identify new markets and customer needs▪ Arrange business meetings with prospective clients▪ Prepare sales contracts ensuring adherence to law-established rules and guidelines▪ Build long-term relationships with new and existing customersWEBSITE DEVELOPMENT▪ Create, develop, and maintain Squarespace website▪ Monitor, assess, and report on website performance▪ Write, proof, and edit search engine optimized content▪ Develop and enforce digital brand▪ Analyze website data to learn how users engageMARKETINGACCOUNT MANAGEMENTPROJECT MANAGEMENTBUSINESS MANAGEMENT Show less

• 

  Widefoc.us

  May 2018 - Nov 2019

  Advertising strategist

  ▪ Collaborated with stakeholders to determine monthly, quarterly, and yearly goals▪ Developed social media strategies to effectively utilize Client budgets that meet stakeholder objectives▪ Strategized with Community Managers to develop appropriate ad copy and creative that will perform best with their ad objectives▪ Managed project requirements, timelines, milestones, risk, and scope▪ Ran ads as requested and monitor results frequently▪ Conducted frequent A/B testing for each Client to determine which ad styles are returning optimal results▪ Ran weekly reports and analyze performance data (i.e., results, CPA, relevancy score, CPC, CPM, etc.)▪ Used data to determine ad adjustments (i.e., new copy, different audience, new creative, budget allocation, etc.)▪ Prepared weekly reports for respective Community Managers and provide suggestions or requests for improved advertisements▪ Provided Community Managers with audience reports▪ Analyzed data monthly and use findings to inform objectives for the following month▪ Analyzed ad performance for monthly, quarterly, and yearly Client reports▪ Researched Clients’ industry and target market(s) to develop new or improve existing audiences▪ Maintained an in-depth knowledge of Client businesses, both from a current situation perspective, as well as a historical perspective▪ Familiarized self with the present organization and procedures of the Clients, as well as conditions in both their industry and the advertising industry▪ Used research and consumer insights build audiences within social media platforms Show less

• 

  Danone

  Aug 2019 - Oct 2020

  Integrated marketing specialist

  Integrated Marketing• Built 1:1 relationships with agencies and vendors through execution of specific tactics• Contributed to Annual/Quarterly Integrated Marketing Strategy• Contributed to the development of annual Integrated Marketing channel plans• Executed projects and marketing tactics• Built a strong working knowledge of key brand productsBrand Building• Developed briefs, production, creative reviews and media plans• Ensured execution aligns with brand foundations and campaign guidelines• Partnered with Integrated Marketing (IM) Associate Manager and internal Studio team to bring best practices and standards to life in development of social content Relationship Marketing• Co-developed Channel Strategy inclusive of all Consumer Promotions and Social/Digital tactics and programs• Executed Relationship Marketing Model (RMM) approach for the BU, executing a wide range of tactics and programs such as paid social strategy, content strategy, social guidelines and editorial calendars, as well as influencer, consumer promotions, and email marketing programs • Maintained updates to the websites• Overseen all community management and training for brand’s platforms, including the customer service agency partnership in conjunction with internal Consumer Care/Connections team.• Contributed to monthly reporting against KPIs• Worked in channels and tactics across a broader consumer engagement and integrated marketing landscape – media, sponsorship, PR, traffic, design, packaging, digital marketing, insights and research, analytics, shopper marketing, consumer promotions• Remained up to date on digital marketing trends and opportunities to improve brand personality, engagement and growth across relevant channels. Budget• Executed budget line items, invoicing and redemption Show less

• 

  Jbs usa

  Apr 2021 - now

  • Review and maintain brand standards, style guides, and brand assets, including but not limited to sales materials and collateral, presentations, websites, brand photography and point of purchase signage and displays. • Contribute to social media posts and management of social media accounts and content calendar. Includes influencer marketing.• Lead the strategy and production of high quality blogs, web copy, SEO, presentations, video and other forms of content across multiple brands and programs.• Lead execution of innovative marketing campaigns for product launches, seasonal pushes and brand awareness campaigns to support promotion and distribution of JBS USA Beef products at key accounts.• Leverage consumer data and market research to identify gaps in the marketplace that lead to sales opportunities for JBS USA Beef products. • Manage partner agencies, developing estimates, creative briefs and execution of projects to meet objectives for all communications, ensuring projects are completed on-time and on-budget. • Participate in managing packaging project development from beginning to end, including coordinating a wide variety of tasks with cross-functional teams and managing and archives of files and samples. • Build an understanding of packaging for film, labels, boxes and USDA requirements.• Support sales teams at tradeshow and conferences. Show less Manage and deploy JBS Digital Marketing and Sales content to support JBS USA’s $15 Billion Beef division across retail, foodservice, and international channels.• Build best-in-class content and center of excellence capabilities for the digital shelf• Lead the strategy and production of digital shelf marketing copy, features and benefits, optimized content, and enhanced content across multiple brands and programs• Leverage and analyze large sets of digital shelf and eCommerce data & insights and market research to identify trends and gaps to identify opportunities for strategic growth and drive business decisions• Lead execution of innovative digital shelf tactics to support promotion and distribution of JBS USA Beef products across key accounts• Manage multiple projects and organize cross-functional teams, influencing without authority• Manage partner agencies, developing estimates, briefs, strategic plans, and execution of projects to meet digital shelf objectives• Ensure business and brand goals are achieved on budget• Understand different digital shelf needs and translate them into one clearly defined goal/objective• Submit new product package images to Circana, Nielsen, and SPINS for item coding • Look for opportunities to add business partners to aid in bettering our digital shelf capabilities, screen and onboard vendors as needed.• Monthly scorecarding, cross-business analytics integration, internal education plan, and measuring content effectiveness• Develop and improve digital shelf dashboards to enable drill-down analysis and share high-level business insights• Monitor and report out digital shelf performance and provide recommendations to continue to evolve JBS’ digital shelf capabilities• Manage content development: optimized content, enhanced content, product photography, case photography• Present to cross-functional teams on digital shelf strategic plans, procedures, best practices, and trends Show less ▪ Managing JBS BEEF digital assets internally and externally through customer portals▪ Supporting strategic marketing e-commerce activation and growth goals,▪ Supporting retail, foodservice, international and e-commerce channels▪ Coordinating projects and programs with JBS marketing and sales team operations▪ Communicating with technology providers and customers to deploy leading-edge digital marketing and sales content▪ Work with Marketing, Product Management, and Sales to ensure right contents are deployed to enhance the consumer journey▪ Create, edit, publish and maintain all attributes of all items in GDSN and in all JBS e-commerce platforms▪ Oversee GDSN/GS1 activities and projects, ensuring completeness, accuracy and communicating timelines effectively, working with customer service and product support to ensure GDSN data is synchronized across multiple platforms▪ Complete Product Information Management, and publish JBS USA Beef content for the items published in key retail and foodservice partner portals▪ Perform product information analysis/management and recommend new strategies and tactics to accelerate performance▪ Manage relationships with foodservice and retail partner PIMs and GDSN teams, providing assistance and information and ensuring the highest level of customer service Show less

  • Brand Manager

    Sept 2023 - now

  • Digital Shelf Manager

    Apr 2023 - Sept 2023

  • Digital Shelf Marketing Analyst

    Apr 2021 - Apr 2023