Anastasia Mougkogianni

Experience

• 

  INTERAMERICAN

  Feb 2008 - Aug 2012

  Back Office Employee

  - Data entry, motor policy changes and issuing, vehicles green cards management and issuing.

• 

  Anytime Online

  Sept 2012 - Oct 2020

  - Part of the core marketing team that executed Anytime's rebranding (2019). Managed and delivered Direct Display & Social Media campaigns, and participated in the implementation of ATL campaign.- Part of the core marketing team that executed the marketing strategy of Anytime' s launch in Cyprus (2017). Managed and delivered Direct Display & Social Media campaigns, and participated in the implementation of ATL campaign.- Management for Anytime's Social Media channels according to brandbook, including execution and implementation of both viral and performance social media campaigns. Day-to-day social media channels monitoring. Implementation and management of monthly calendar content, in collaboration with external agencies.- Implementation and management of campaign concept and media plan for Direct Display campaigns, in collaboration with external agencies.- KPI’s analysis for monitoring Social Media, Direct Display and publicity actions effectiveness via according platforms’ reports and Listening tools (Qualia).- Managed and delivered PR events for Anytime’s Rebranding and Anytime’s Cyprus Launch, Autokinisi Expo 2019, 2018, 2017. Show less

  • Digital Promotions & Communications Specialist

    Jan 2016 - Oct 2020

  • Back Office Team Leader

    Sept 2014 - Dec 2015

  • Back Office Executive

    Sept 2012 - Sept 2014
• 

  INTERAMERICAN

  Nov 2020 - Aug 2023

  - Responsible for Health Sales Leads generation through Interamerican's Social Media (Facebook, Instagram, LinkedIn). Manages and delivers performance and product awareness campaigns, in collaboration with external agencies.- Co -definition of marketing strategy and implementation of annual communication plan according to business plan. Forecasts, allocates and monitors annual budget and spending for Interamerican's Social Media.- Creation and execution of Leads Nurturing strategy with aim to convert email subscriptions into Sales Leads through Eloqua Campaign Tool.- Coordination of Facebook Messenger Chatbot integration with Facebook Ads, aiming to generate qualified leads for Health Insurance.- Participated in cross-functional team aiming to transform the organizational structure of Assistance sub-division and design the new function, by connecting resources with future goals and strategies according to Interamerican’s business plan (Jan. 21 - June 21). Show less

  • Health and Financial Future Onboarding team Product Owner | Senior Digital Marketer

    Mar 2023 - Aug 2023

  • Digital Marketer

    Nov 2020 - Mar 2023
• 

  Papastratos S.A.

  Aug 2023 - now

  E-Commerce Business Manager