Experience

• 

  Nexus office systems

  May 1992 - May 1994

  Account executive

  Managed and controlled sales and marketing activities in large sales territory. Maintained existing client base while developing and securing new business.

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  Milner-fenwick

  Apr 1996 - Dec 1996

  Marketing director

  Oversaw the product development process for video and print product lines. Analyzed market research on health care industry for product targeting and development. Coordinated development of organizations high level strategic and marketing plans.

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  Wolters kluwer health

  Jan 1997 - Oct 2005

  Responsible for the acquisition and development of new content and offerings for designated product portfolios. Responsibilities included:- Leading the creation of portfolio strategies with focus on new opportunity aspects, worked with marketing, editorial and sales in crafting and implementing the strategy.- Driving the product development process from ideation through product launch. - Working with customers to assess requirements and usability; assisted in drafting user requirements, business cases and functional specifications. - Ensuring that marketing opportunities, such as trade shows, were fully leveraged for market research and customer interactions in conjunction with product development, marketing and sales.- Acquired and expanded subject matter expertise through consultation with editorial, sales, authors and customers. - Defining and communicating value proposition for new content for use in marketing and customer communications. - Identifying market opportunities and emerging trends in markets. - Providing context for use and adoption of new products in core market. - Engaging customers and gathering feedback through sales calls and other customer interactions. - Recruited authors and negotiated contracts. - Maintained key working relationships with editorial, product management, marketing, sales, technology, finance, production and customer service.Major accomplishments included:- Participated in 40+ successful textbook launches and training, in consultation with marketing and sales. Show less Developed overall marketing strategy for each specialty and for each individual book or electronic product. Implemented marketing activities including direct mail and advertising campaigns, wholesale/retail merchandising, internet marketing and maximized exposure through educational, commission and customer service sales forces. Acquired in depth knowledge of market intricacies including customer needs and buying habits, anticipated response rates, competitive trends, competitive products and future trends. Show less

  • Executive Editor

    Feb 2004 - Oct 2005

  • Senior Acquistions Editor

    Feb 2002 - Feb 2004

  • Acquisitions Editor

    Dec 1999 - Feb 2002

  • Senior Marketing Manager

    Aug 1998 - Dec 1999

  • Marketing Manager

    Oct 1997 - Aug 1998

  • Associate Marketing Manager

    Jan 1997 - Oct 1997
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  Wolters kluwer

  Oct 2005 - Jun 2015

  Lead team responsible for enterprise reporting and NCLEX (National Council Licensure Examination) products including Lippincott NCLEX-RN PassPoint and Lippincott NCLEX-PN PassPoint. The PassPoint products are adaptive learning tools that help nursing school graduates pass the licensure examination. Developing efficacy program for adaptive learning products with partners in functional areas such as sales, marketing and product developmentPartner and collaborate with leading education assessment researchers to incorporate relevant content and optimal solutions into all productsDriving organization to create and implement a data driven product development program using close examination of customer usage data from our adaptive learning productsGuiding the organizational understanding of customer needs by maintaining ongoing engagement with current and potential customers, actively pursuing formal market research initiatives around specific areas of customer understanding, and engaging in informal dialogues with customers to identify emerging trends or previously unrecognized customer challenges.Ensuring the achievement of product-level sales goals by collaborating with sales management, outside/inside sales representatives, marketing finance, and customer support; participating in onsite and remote sales calls; and tracking monthly sales results and pipeline against the annual budget. Show less Led team responsible for the management and ongoing development of CoursePoint, a key strategic online product in the Nursing Education portfolio; Responsibilities included: developing overall product strategy; understanding customer/end-user needs; understanding competitive landscape; determining product roadmap (content and platform functionality)Led team that developed comprehensive content creation process for NCLEX content for entire nursing education product line; ensured continuous quality improvement using data from adaptive learning applications Show less Directed and led the development and release of adaptive quizzing applications (prepU) in the nursing education market representing the first products with adaptive capabilities introduced into the nursing education marketLed team that developed multiple enhancements to the customer facing and back end functionality for the health science education portal, thePoint, including facilitated product improvement initiatives through key stakeholder and customer interaction Managed the development, introduction and rollout of content on eBook platforms including VitalSource, CourseSmart, Kno, Kindle and inkling Collaborated within matrixed organization to develop and implement go-to-market plan Show less Managed strategic planning for product portfolio in nursing education. Implemented strategy as it applies to those products and achieved corporate goals of organic growth and sales. Supervised staff and established goals and objectives; coached and mentored to promote success and help drive learning and development to maximize achievement of short and long-range business and career objectives. Managed business operations for group portfolio; worked with production, business management, marketing and sales to prepare and execute on annual business plans and regular management reports. Other accomplishments and responsibilities:- Led Nursing Education team members to create and implement successful market development system and processes; applied continuous process improvement to the first generation sales growth initiative. - Team lead for contextual design initiative to create education web portal; using ethnographic methods for gathering data, rationalizing workflows, and designing human-computer interfaces. - Managed financial targets for group portfolio to maximize revenue; monitored costs to ensure maximum profits. - Negotiate contracts for content and oversee negotiations for group portfolio. Managed P&L to meet and exceed budgeted revenue and profit goals. - Targeted business development opportunities, including product and content acquisitions and joint ventures. - Recruited new Acquisitions Editors for business management and content acquisition. Worked in partnership with editors, sales and marketing to acquire new business. - Collaborated and developed strong working relationships with development editors, production, and manufacturing to ensure that product flow was timely. - Attended nursing conventions and sales calls to increase market knowledge and facilitate sale completion. - Managed team responsible for product execution from conception to hand-off to manufacturing. Show less

  • Director NCLEX

    Sept 2014 - Jun 2015

  • Director Enterprise Integrated Products, Assessments & Reporting

    Jun 2013 - Aug 2014

  • Director, eStrategy - Education

    Jun 2009 - May 2013

  • Publisher Nursing Education

    Oct 2005 - Jun 2009
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  Ebsco information services

  Jun 2015 - now

  • SVP Nursing Product Strategy & Commercial Excellence

    Sept 2024 - now

  • Vice President Of Product Management, Nursing & Health Professions

    Feb 2020 - Oct 2024

  • Senior Director Point of Care Nursing & Allied Health

    Jun 2015 - Feb 2020