Experience

• 

  Genscript

  Mar 2011 - now

  • Lead scoring and lead nurturing to generate more MQL• Marketing automation(MA), use Eloqua to run the MA campaigns;• EDM strategy and ROI upgrade; • Customer loyalty program; Referral Program，Green account Program;• MKT campaigns;• Optimize different follow up process for the leads from different channels;• Identify client needs and propose the appropriate content to the leads according to the customers’ buying journey;• Utilize CRM, ensuring timely and accurate data entry of information; leverage reporting to track prospects, analyze trends;• Work closely with sales team to verify and convert leads to qualified sales opportunity. Show less LinkedIn, Facebook, Twitter,YouTube, Instagram, organic post, content preparation;LinkedIn, Facebook, lead Ads, video Ads, Awareness Ads, Follower Ads and so on;Optimize the Ads by different tests , target the audience with matched audiences, interest label, job title, groups, skills and so on;Use different social media tools to manager the social media platforms, like Hootsuite, Adespresso, Agorapulse, Twitonomy.Manage social media campaign to get more engagement, share and comment,Manage the WeChat platform to post the content every day and run some campaign to increase the followers. Show less • Manage monthly digital marketing calendar• Manage a continuous, planned testing plan to continually improve performance of the email channel.• Optimize against key metrics including CTR, open rates, and new registers.• Creating and editing email templates, maintain high quality and accuracy of email templates. • Monitor email performance and make recommendations to grow the email marketing channel.• Track digital communication best practices, monitor industry trends, and make recommendations. Show less

  • Manager of customer development team

    Aug 2022 - now

  • Associate Manager at Marketing

    Jan 2020 - Jul 2022

  • Social Media Team leader

    Apr 2018 - Dec 2019

  • Social Media Specialist

    Jan 2015 - Mar 2018

  • Email Marketing Specialist

    Mar 2011 - Dec 2014