Experience

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  Itaú unibanco

  Oct 2010 - Aug 2011

  Business specialist

  In a front desk role, my main responsibility was to assist customers on a variety of topics, including electronic banking, updating accounts, etc. Also:- Understand multiple areas of the bank and provide guidance in areas including new accounts, ACH, Wire transfers, and more.- Maintain up-to-date knowledge of banking regulations to ensure bank is in compliance with applicable laws.- Act as an escalation point for customer inquiries and be able to use a combination of critical thinking and existing policies to come to the best decision.- Actively engage in the local community, including cross-selling and generating new lines of business with a focus on growing deposits and new accounts. Show less

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  Brmalls

  Aug 2011 - Mar 2023

  Responsible for managing the e-commerce operations, having collaborated in the creation and development of the supportting structure (customer service, logistics, finance, catalog, etc.) and led a pilot team (2 analysts) responsible for defining and executing the sales campaign calendar. Reporting to the Director of Digital Products, my main responsibilities included:- Managing and increasing the performance of channels (app and website), adjusting interfaces when necessary.- Researching and interpreting relevant market data for action and business development.- Monitoring the calendar flow of brands/sellers, ensuring continuous visibility and development of plans, especially for launches and clearances.- Building relationships with partner areas and retailers to create a smooth flow between processes and communication.- Managing the service journey, ensuring standardization across all consumer contact channels, and making decisions based on the performance of each seller, category, subcategory, and calendar opportunities.- Overseeing the in-house creation team, performance media team, and CRM from concept to deployment across all channels, ensuring communication consistency and execution of the calendar. Show less Responsible for identifying consumer needs and transforming them into profitable business opportunities through digital product functionalities. Under the direct management of the Director of Digital Transformation, I launched the first MVP and during the pandemic, introduced the marketplace platform in the company's eight major malls. Key responsibilities included:- Defining product strategy and direction based on matrix planning.- Seeking innovations and benchmarks for improvements.- Defining and monitoring success metrics.- Prioritizing the roadmap with release planning.- Managing the backlog, writing user stories, acceptance criteria, and exception scenarios.- Coordinating product development using agile methodologies, from discovery with the UX team to QA and deployment.- Collaborating with stakeholders (dev team, UX, and stakeholders) to resolve impediments and create value for customers.- Supporting operational demands and liaising with technology provider partners.- Writing validation test plans (QA) or usability test plans (UX), as well as research scripts for feedback collection and backlog feeding. Show less As the manager of a portfolio of 26 major retail brands in Brazil, reporting to the Key Account Manager, I was responsible for facilitating the commercial relationship between them and the company, addressing all issues related to the operations in the shopping mall portfolio. Key activities included:- Identify, qualify and pursue opportunities within assigned portfolio of accounts and prospecting new opportunities with new accounts;- Identify key account decision makers and influencers;- Keep high levels of preparation and knowledge for calls/visits, being natural in front of the customers in order to understand client needs and develop tailored, innovative solutions.- Manage business relationships with assigned clients. Responsibilities include pricing, contract extensions/amendments, forecasting, periodic business review meetings and other customer service-related issues.- Ability to prioritize time on the right opportunities to maximize results.- Understanding of the customer’s decision making processes and identifies each key decision maker’s individual issues and wins.- Set account objectives and establish a plan for achieving results. Show less

  • E-commerce Manager

    Jun 2022 - Mar 2023

  • Product Manager

    Apr 2019 - Jun 2022

  • Key Account Executive

    Aug 2011 - Apr 2019
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  Allos

  Mar 2023 - Oct 2023

  Online sales growth manager

  With the merger of brMalls with Aliansce Sonae, I became responsible for structuring a team of 30 professionals dedicated to boosting the performance of digital sales channels (website and WhatsApp). Reporting to the Director of Omnichannel, my key responsibilities included:- Supervising the team in executing visibility and search campaigns, providing support for weekly media campaign optimization.- Monitoring the e-commerce commercial team to ensure optimal stock levels and ideal pricing throughout campaigns.- Coordinating daily performance analyses of campaigns across various advertising platforms, leveraging data to enhance ROAS and customer development.- Implementing continuous adjustments to strategies based on analytical insights.- Leading the analytics and BI team to deliver comprehensive and actionable reports.- Ensuring brand message consistency across all digital channels, including marketing-originated campaigns.- Supporting in validating campaign creatives, adjusting briefings with the team as necessary.- Coordinating with marketing and loyalty teams to ensure synergy and proper implementation of campaigns.- Managing the campaign calendar, budget, and defining/approving tactical plans for subsequent months.- Managing the channel budget. Show less

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  Garotas estúpidas

  Jan 2025 - now

  Gerente de operações comerciais

  Responsável pela gestão e consultoria nas áreas Comercial e Operações Comerciais, visando o estabelecimento de metas, definição e acompanhamento de processos, identificação de clientes potenciais, estruturação, promoção e a venda dos produtos e serviços ofertados pelo grupo GE, bem como os serviços relacionados às etapas de pré-venda comercial, com levantamento de requisitos, preparação e apresentação de propostas para clientes em todo território brasileiro, e de execução, e pós-vendas de tais produtos e serviços, com apuração dos resultados e prestação de contas aos clientes, alinhados aos objetivos de resultado da empresa. Show less