Experience

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  Air pn - air comprimé, vide industriel, refroidissement de liquides

  Sept 2007 - Jul 2011

  Chargé marketing et ventes

  Mission :-Etude de marché complète (analyse SWOT, mise en place action) -Élaboration d'une plaquette commerciale en autonomie -Élaboration de devis -Ventes (téléprospection - conseil auprès des clients/techniciens) -Gestion achat d'une gamme de produit (220 au total) -Création plan communication sur la gamme de produit.Moyens : Suite à l'analyse SWOT, j'ai décelé une action opérationnelle précise à mettre en place.Bilan : + 3,2% d'augmentation du CA sur la gamme de produit ciblée + action ciblée sur clientèle pour la fidéliser Show less

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  Dj booking agency

  Jan 2010 - Jan 2011

  Travailleur indépendant

  Management de 3 artistes locaux (région Chambéry). Mes missions consistaient : * Création des contrats de prestations (juridique)* Négociation auprès des établissements de nuits (commercial)* Partenariats avec des marques (alcool, vêtements, radio, label)* Gestion de l'image de chaque artiste (management)* Gestion royalties (comptabilité)* Organisation de soirées + VHR (voyage, hôtel, restauration)

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  Entendiz

  Jan 2011 - Aug 2011

  Chargé de communication digitale

  Prospection téléphonique auprès des particuliers et professionnels. Début de la vague "réseaux sociaux". Nous sentions que les entreprises pourraient augmenter leur visibilité à travers la Création de page Facebook. Les musiciens DJ ont migré à cette époque de MySpace à facebook. Proposition de solution de communication impactant avec des Segway. Après un brief client, la conception et montage des supports de communication sur les machines. Je me rendais sur le terrain pour les événements en Street-Marketing (management d'une équipe de 5 personnes). Show less

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  Naxoo sa

  Dec 2011 - Apr 2017

  The universe in which I act revolves around 4 missions:To listen- Integral watch on social networks/forums/website- Setting up automatic alerts- Daily cureSpeak- Foundation of the architecture and development of online communication (website), social networks (Facebook, Twitter, Google+ etc...) and display campaign (Adwords and Youtube)- Content writing- Agility to surf the buzz-words of the moment- Participation in the briefs of the main brand campaigns- Marketing coordination with TV channels or with partners (creation of contests, street-marketing events + live-tweet)- Development of an editorial charter- Development of a moderation charterTo respond- Post-event communication for a buzz marketing campaign- Improvement of site/blog/social media referencing (SEO, SEA, SMO)- Animation of communities- Enhancement of the brand imageAnalyze- Understand the internet user profile of the brand (Google Analytics)- Understand the most important levers in terms of engagement (Social networks analytics)- Analyze successful keywords and optimize them (Google AdWords)- Use of relevant keywords to improve natural referencing (SEO strategy / semantic referencing)- Edition of weekly analytics report and after each marketing action- Daily curation, understanding and anticipating new trends Show less

  • Marketing and Sales Officer

    Jan 2015 - Apr 2017

  • Salesman

    Dec 2011 - Dec 2014
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  Inseec u.

  Jan 2017 - Jan 2022

  Lecturer

  Lecturer on Artificial Intelligence and Google Ads with 1st and 2nd year Masters.Google AdsGoals :- Know the basics of Google Ads- Understand the strategic axis of Google Ads- Pass the Google Ads certificationAI interventionObjectives of my interventions (the list constantly varies, to be taken as an indication please):- Understand the origin and causes of the expansion of big data- Know the implications of big data in our personal and professional lives- Understand the mechanism of neural networks (Deep Learning)- Know the global ecosystem of American (GAFAMI - NATU) and Chinese (BATX) platformers- Push the reflection and find new aspects to the professions and tasks that artificial intelligence (AI) could transform- The discovery of NBICs- Know the transhumanist movement Show less

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  Crea genève

  Jan 2017 - Nov 2021

  Lecturer

  Lecturer in Certifying Cycles, Masters and Bachelors.Objectives of my interventions (the list constantly varies, to be taken as an indication):- Understand the origin and causes of the expansion of big data- Know the implications of big data in our personal and professional lives- Understand the mechanism of neural networks (Deep Learning)- Know the global ecosystem of American (GAFAMI - NATU) and Chinese (BATX) platformers- Push the reflection and find new aspects to the professions and tasks that artificial intelligence (AI) could transform- The discovery of NBICs- Know the transhumanist movement Show less

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  Bb switzerland sàrl

  Jul 2017 - Sept 2022

  Digital explorer, sea specialist & traffic manager

  The Social Media Manager is simultaneously an expert in the digital universe, of which he must follow technological and behavioral developments, and in particular social networks (I have an additional card being Google Ads Certified). He must also be an excellent communicator, being called upon to be the digital representative of the brand. I am also a chameleon because I digitally represent several entities in very different fields.- Management of Ads advertising accounts- Implementation of the strategy on social networks and paid campaigns- Creation, planning and budget management of Ads announcements- Creation of Ads and Facebook advertisementsDigital ExplorerLike Christopher Columbus left to discover the Indies, he returned to Europe with a wealth of knowledge which he shared with his peers and thus contributed to the emergence of great innovations. I define myself as a 21st century digital explorer learning in the depths of Deep/Machine Learning, the workings of Google and Facebook AIs in order to spread knowledge (in a simplified way) in my conferences and interventions. Show less

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  Inseec u. campus chambery

  Aug 2019 - Sept 2022

  Head of the msc 1 digital marketing and msc 2 digital marketing & e-business programs

  Head of the MSc 1 Digital Marketing and Msc 2 Digital Marketing & E-business programs (class in French and 50% in English)- construction of educational programs with regard to the evolution of digital marketing professions and market expectations.- recruitment and management of professional stakeholders.- coordination between the different pedagogical actors: university, students, speakers.- support for students in the development of their dissertation.- teaching on the following topics: social media marketing, social network strategy, artificial intelligence, fake news and information management, creating and managing Google Ads campaigns, understanding Google tools such as Analytics, GTM, Data Studio. Show less

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  Details.ch

  Oct 2022 - Sept 2023

  Digital marketing consultant and traffic manager

  (Examples of customers: : Geneva Airport - Rivoli - Bijouteries Cara - Vacheron Constantin - IMI)As a Digital Marketing Consultant and Traffic Manager, I joined Details to take part in the transformation of the world by developing new customer experiences for brands, citizens and consumers. I am fully involved in the strategic development of innovative acquisition projects for companies. I have effectively managed several Google Ads accounts for clients with strong international reputations. I have advised on the optimal use of tools such as Waalaxy, AB/Tasty, Google Analytics, and the set-up and optimization of campaigns on LinkedIn Ads, Google Ads, Meta Ads, Pinterest Ads. I played a key role in responding to several calls for tender, with expertise in digital strategy and online advertising. I also worked closely with project managers, developers and the UX Designer to ensure the successful and timely completion of the various projects inherent in the position of Traffic Manager. Show less

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  Piguet galland & cie sa

  Sept 2023 - Feb 2024

  Marketing campaign specialist

  I specialize in the planning, development and execution of integrated marketing campaigns, using a combination of channels such as online advertising, social media, programmatic and live partnerships. I create innovative campaign concepts and ensure their timely implementation. I work closely with the marketing, creative and content teams to develop clear, coherent messages in line with the company's overall strategy. I define objectives, KPIs and key performance indicators for each campaign, ensuring that they are aligned with broader marketing objectives. I carry out in-depth post-campaign analysis, evaluating results and identifying key learnings, in order to optimize future marketing initiatives. I set up tracking for each campaign and provide clear reporting on the performance of each campaign and digital acquisition channels in general. I manage the budget allocated to each campaign, ensuring efficient use of resources and optimal ROI.I collaborate with sales and marketing teams to align campaign efforts with business objectives, providing qualified leads and supporting the conversion of prospects into customers. I maintain competitive intelligence to stay up-to-date on industry best practices, emerging trends and new campaign opportunities. Show less

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  Lyla digital (ia)

  May 2024 - now

  Consultant ia & digital traffic manager

  Expert marketing senior qui transforme vos défis en opportunités de croissance.Avec 12 ans d'expérience et une approche directe et pragmatique, j'accompagne les TPE/PME dans leur développement. Ma double casquette de consultant et d'enseignant en master me permet d'apporter des solutions concrètes tout en sachant les expliquer simplement.Je propose :✓ Stratégies marketing percutantes✓ Solutions d'acquisition client efficaces✓ Déploiement d'outils IA✓ Gestion de projets web✓ Conseil stratégique et à l'opérationnelMes dernières réalisations :🎯 Sites web clé en main pour entrepreneur🎯 Stratégies marketing et ventes pour startup🎯 Campagnes Google Ads optimisée pour PME🎯 Formations IA pour universitaires et professionnelsVous êtes une TPE/PME cherchant à accélérer votre croissance ? Parlons de vos objectifs autour d'un café ! ☕Spécialisé dans les solutions rapides et efficaces pour entreprises en développement." Show less

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  Mosh l'agence

  Sept 2024 - now

  Formateur marketing

  Passionné par l'intelligence artificielle, je suis formateur ChatGPT et vulgarisateur sur l'IA en entreprise et pour les universitaires. Mon objectif est de rendre ces technologies accessibles et compréhensibles pour tous, afin de favoriser leur adoption et leur utilisation efficace.

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  Outlier

  Dec 2024 - now

  Contributeur expert ia

  Je suis contributeur actif dans l'amélioration des modèles d'Intelligence Artificielle Générative. Je participe à l'évolution et à l'éthique des LLM en collaboration avec Outlier, une plateforme leader mondial dans l'évaluation et le développement de l'IA.• Évaluation et amélioration de modèles d'Intelligence Artificielle Générative via le reverse prompting• Participation au projet Cypher RL : analyse et optimisation des interactions homme-machine• Formation certifiée "Air Galoshes: Sensitive Content Opt-In" sur la gestion de contenus sensibles en IACompétences développées :-> Évaluation de modèles de langage (LLM)-> Reverse prompting-> Analyse comportementale IA-> Gestion de contenus sensibles (prompt et réponse des prompts)-> Contribution à la recherche en IACette expérience me positionne à la pointe de l'innovation en IA, combinant expertise technique et conscience éthique dans l'évaluation et l'amélioration des modèles de langage. Show less