Alison F.

Experience

• 

  Argos

  Jun 2005 - Sept 2007

  Merchandise Assistant

  To ensure all stock on the order book is delivered on time and in full Providing support to a team of two merchandisers and a Merchandise Planner Responsible for maintaining stock levels in multiple warehouses for over 500 product lines Tracking sales performance on a daily basis Liaising with account managers from various suppliers

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  Howdens

  Oct 2007 - Oct 2019

  Responsible for all aspects of a project from brief to design concepts right through to production This includes managing budgets of over £1m Schedules for projects that span from two to 26 weeks Stakeholder management – inform and update on progress, and advise on timescales and budgets Using market analysis and competitor research to develop an integrated marketing communications plan Assist Depots and provide feedback on locally produced marketing materials, including but not limited to best practices and brand guidelines. Managing internal customers and external agencies on the use of the brand and ensuring they work within them Depot and competitor store visits for product and sales trend analysis Tailoring marketing communications for specific audiences and identifying the most appropriate channels to utilise Show less

  • Marketing Communications Manager

    May 2018 - Oct 2019

  • Marketing Assistant

    Oct 2007 - May 2018
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  Häfele UK Ltd

  Oct 2019 - Apr 2021

  Marketing Manager - Onseller Channel

  Responsible for developing and delivering the marketing strategy for the manufacturing sector Communicating all marketing initiatives internally to ensure the sales team have the necessary support and materials to maximise sales Supporting the Brand and Communications manager in executing the wider Häfele communications plan Developing integrated marketing communications plan for product launches Working with a PR agency to write press releases and identifying suitable publications for editorial and advertising for product launches Managing multiple projects to tight deadlines and informing key stakeholders of progress and budgets Show less

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  Wilsonart

  Jul 2021 - Jul 2022

  Digital Communications Manager

  Manage digital marketing strategies for the Worktops/Kitchen side of the businessesProactively support Marketing Communications Manager with development of communication planning, targeted customer activities, copy and visual content creationProject manage all digital activities, as defined by product management, sales, product launch strategies and communication plans; including managing internal resources and external agenciesProvide artwork services where needed to create/update marketing materials Show less

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  Misco UK

  Jul 2022 - now

  Marketing & Social Media Manager

  Partner Planning – develop marketing plans for Misco’s marketing plans leverage the full marketing mixBudget – Pitch plans to partners to secure necessary budget, ensuring all activity is compliant for funding claims, and monitor cost/valueAnalysis – Collate, measure, and analyse results of all campaigns making ongoing recommendations for future campaigns to drive optimum ROICampaign Management – project manage all stages of partner marketing and ensure effective implementation of all plans from conceptualisation stage.Compliance – ensure a comprehensive understanding of aligned partner marketing schemes and guidelines, ensuring compliance at all timesFunding Claims – Work with the Marketing Operations team to ensure all MDF claims have required Proof of Executions, Proof of Cost and Proof of Performance, and that the claims are submitted in a timely manner, ahead of deadlines to ensure zero exposure to the businessRelationships – Maintain strong relationships with key stakeholders in Misco’s, Partners and SuppliersAgency Management – work with approved marketing agencies to help drive best practice and best value for Misco's and partnersLeading our marketing and social media by directing and implementing the strategy with senior leadership teams. Show less