Chauniqua Major

Experience

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  March of Dimes Maitland

  May 2008 - Aug 2008

  Special Events And Public Relations Intern
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  Bikini Flavors

  Aug 2008 - Mar 2009

  Fashion Public Relations Assistant
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  D2 publicity

  Jun 2009 - Aug 2009

  Fashion And Lifestyle Public Relations Intern
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  CourseSmart

  Aug 2009 - Oct 2009

  UCF Team Leader CourseSmart Brand Ambassador
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  ProductionHUB

  Aug 2009 - Dec 2009

  Social Media and Advertising Intern
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  SWANKY I Do's!

  Jan 2010 - Jun 2010

  Public Relations / Events Coordinator
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  Chanel

  Jan 2010 - May 2010

  Events And Clientele Management Intern
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  PLAYGROUND Magazine

  Jul 2010 - Oct 2010

  Advertising And Marketing Intern
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  Rockaway PR

  Oct 2010 - May 2017

  Highlights - Created and moderated Rockaway PR’s first-ever industry panel series, which served as a lead-generation tool and a way to maintain market positioning - Managed the publicity and marketing teams for the MatzoBall, one of the nation’s largest singles’ events, in 10 cities simultaneously for three consecutive years and increased ticket sales by 20% each year- Coordinated PR for Pencils of Promise’s charity gala alongside a team of four associates and garnered more than 20 national and international media outlets and raised more than $1 million- Led the PR for 4 Rivers Smokehouse for six years and assisted in the growth of the brand from one smokehouse to dozens of locations spanning the South, along with thought leadership, community relations, and the launch of mail-order products and one of the Southeast’s most prominent events, Cows ‘n Cabs Day-to-Day Work at Rockaway PR- Served as the market leader and supervisor for Orlando-based staff members- Developed and oversaw the execution of all PR campaigns and social media plans - Planned, coordinated, and executed FAM trips, small and large-scale events, and photoshoots - Researched and secured new projects and retainer clients to expand the company’s Central Florida presence Show less

  • Account Manager

    Oct 2015 - May 2017

  • Senior Account Executive

    Oct 2013 - Oct 2015

  • Account Executive

    Oct 2012 - Oct 2013

  • Account Coordinator

    Oct 2011 - Oct 2012

  • Associate Account Coordinator

    Oct 2010 - Oct 2011
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  Major Creates

  Jan 2016 - now

  Contributing Writer and Speaker

  Contributing Writer: Orlando Magazine, CleverGirlFinance.com, Orlando Weekly, BabesWhoHustle.com, MajorCreates.com, TastyChomps.com, SporkOrlando.comSpeaker: CreativeMornings Orlando, Orlando Tech Week, Food & Wine Conference, WICCD, ORL Food Lab

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  Sachs Media Group

  May 2016 - May 2021

  Day-to-Day Work at Sachs Media Group - Developed the strategy and handled execution of integrated marketing plans for clients, while collaborating with internal teams and external vendors/contractors - Spearheaded local/national media relations and training of subject matter experts for media interviews - Aided clients with issues and crisis management, including prevention planning, counsel, and messaging - Researched and conducted outreach for new client leads, and supported with RFPs and new business pitches - Led staff and intern hiring and manages regional office operations- Tracked and reported on media activities and results Highlights- Ideated and helped execute Sonny’s BBQ’s 50th Anniversary campaign, which included a robust social influencer campaign, a mailer, and charitable component. Secured coverage in Forbes, FSR, Nation’s Restaurant News, and CNBC- Spearheaded media relations for a research-based, national holiday food safety campaign that featured digital media, media outreach, and an influencer campaign that resulted in 500+ million impressions via coverage in Better Homes & Gardens, Eater, EatingWell, and syndication via FOX and NBC stations- Assisted in the planning and rollout of Carnival Corporation’s three cable TV series and onsite media relations at the Consumer Electronics Show, where the brand hosted the keynote presentation and a week-long exhibit - Managed disaster relief PR and community relations immediately following Hurricane Michael and Hurricane Irma for a food nonprofit, and developed op-eds, PSAs, and garnered media coverage in Saveur, Miami Herald, Tallahassee Democrat, and more - Coordinates PR/activations for Amazon’s multiple fulfillment centers located in Jacksonville, Orlando, Tampa, and Miami to foster community partnerships and showcase the company’s commitment to the areas it operates in Show less

  • Director of PR, Central Florida

    May 2017 - May 2021

  • Senior Account Manager

    May 2016 - May 2017
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  Major's Project's Pop

  Aug 2017 - now

  Chief Snack Officer

  We're on a mission to create allergen-friendly snacks with organic, vegan, and approachable ingredients. We sell direct to consumer and collaborate with large corporations for events, special projects, and wholesale orders. Try our delicious snacks at EatProjectPop.com.Featured in: ESSENCE, Forbes, Parade, Variety, and morePartners: Netflix, Calm App, TikTok, Lionsgate, and more

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  Whatever's Good PR + Marketing

  May 2021 - now

  Head of PR

  Collaborates with small and large businesses to provide strategic and creative communications support ranging from strategic plans, crisis management, media training, and media relations

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  Lift Orlando

  Jan 2023 - now

  Corporate Communications Manager

  - Leads, develops, and oversees the execution of the organization’s communication plans- Recruits, hires, and manages communications consultants/ agency partners - Maintains relationships with corporate partners and investors, and serves as the point of contact for all corporate communications and partnership- Oversees the development and execution of the organization’s digital media strategy, including video assets- Manages all media relations efforts and materials, serves as the point of contact for the press- Manages communications guardrails, DEI messaging, and develops tools for partners, media, and community members informing them on ways to communicate with dignity- Coordinates with leadership to develop internal communications tools and messaging- Writes scripts, talking points, and speeches and annual report content Show less