
Huluagersh Anley
Branch operation & resource mobilization officer

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About me
Senior Brand management & Communications officer at Abay Bank S.C.
Education

BAHIRDAR UNIVERSITY
2007 - 2009Bachelor's degree JOURNALISM AND COMMUNICATIONActivities and Societies: member of Young African leaders initiatives ( YALI )Network

Bahir Dar University
2008 - 2010Bachelor's degree journalism and communication
Mekelle University
2017 - 2019Master of Arts - MA Marketing/Marketing Management, General
Experience

Abay bank
-Branch operation & resource mobilization officer
Ethiopian Broadcasting Corporation(EBC)
Feb 2012 - Aug 2013ReporterProducing radio and TV Programs

Abay bank s.c
Sept 2013 - nowBranch operation and resource mobilization officer.Design and develop different resource mobilization techniques &communicate the techniques to Branches.gather different data that are helpful for resource mobilization.review the existing resource mobilization techniques of the Bank.introduces new techniques and ways of resource mobilization.coordinates activities of resource mobilization .participate in different resource mobilization activities and work closely with all concerned directorates and Branches on resource mobilization activities. Show less

Abay Bank S.C.
Sept 2016 - now• Select subject matter for publications based on the bank’s interest• Collect and analyze facts about newsworthy events• To arrange page layout of articles, advertising materials and website, compose headlines and forward for approval.• To edit and/or do the original writing of advertising, publication or electronics media to promote the bank’s services and new products.• To lease with publishers, agents, editors and procedures• Gather information analyze and recommend new product ideas • Review existing policy and procedures in line with the changing environment and recommend improvements in marketing principles• Differentiate or add a new feature to the existing product and service. • Set target market strategies • Promote sales of products and services and evaluate its effectiveness• Carry out business requirement analysis to support IT regarding the bank’s website• Handle meetings, social gatherings and communication with external medias Show less . Coordinate media campaigns designed to sell the bank’s products and enhance the bank’s image.. Recommend to management advertising mediums that will deliver the bank’s advertising message with maximum impact at minimum cost.. Regulate advertising to ensure that the bank delivers a consistent, coherent, and compliant message to its clients and potential clients. Establish and maintain positive relationships with local media including print, radio, and television. . Prepare and issue all news releases regarding bank operations and activities.. Maintain a wide variety of contacts within and outside the bank, coordinating marketing activities, promoting services, exchanging information, and representing the bank at civic functions and in professional organizations.. Coordinate special events in which the bank is involved - city-sponsored festivals, charitable activities, bank-sponsored events.. website administration. Show less
Senior Marketing Communications officer
Jan 2018 - nowMarketing and communication officer
Sept 2016 - Feb 2018
Licenses & Certifications
- View certificate

The Fundamental of Digital marketing
Google Digital GarageFeb 2022 - View certificate

LinkedIn Marketing Solutions Fundamentals
LinkedInMar 2022 - View certificate

Content Marketing Certified
HubSpotAug 2024
Languages
- enEnglish
- amAmharic
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