Joe Dorsey

Experience

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  Savannah College of Art and Design

  Jun 2006 - Jul 2012

  Led social media and online outreach to meet recruitment goals at the universities four international campuses – Coordinated a team that expanded university social media over 200 percent by strategically developing relevant content for target recruiting segments including graduate, online and international students – Collaborated with internal and external teams to design multimedia presentations for over 70 events annually at locations worldwide to educate prospective and current students about relevant university messages – Supervised monthly Livechat scheduling and staffing for nearly 150 staff members Show less

  • Senior Admission Representative- Enrollment Marketing and Communications

    Jan 2010 - Jul 2012

  • Senior Admission Representative- Off Campus Recruitment

    Oct 2009 - Jan 2010

  • Admission Representative- Off Campus Recruitment

    Aug 2007 - Oct 2009

  • Student Representative

    Jun 2006 - Jul 2007
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  SCAD/ EA Games

  Jan 2007 - Mar 2007

  Modeler/ Texturer

  As a part of the Professional Production Practices class, I created models and textures for assets that were included in games being put out by EA. Working as part of a team, we created assets from documents EA provided to a quality level high enough for next gen platform games.

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  The Ohio State University

  Jun 2012 - Dec 2015

  Formulated marketing strategy, establishing consistent messages and positioning which increased inquiries and applications – Developed strategies to reach key prospective student segments throughout the recruitment lifecycle – Created content and designed online, print and email marketing materials to support the enrollment of over 500 new graduate students annually – Managed large projects with freelance designers to ensure materials were created on time and to specifications – Instituted measures to track the effectiveness of marketing efforts and support decision-making processes – Provided on-going coaching and leadership to a graduate assistant and a team of 40 student bloggers to promote the college’s graduate programs and marketing efforts Show less

  • Manager, Graduate Student Marketing and Recruitment

    Jul 2013 - Dec 2015

  • Assistant Director, MBA Recruiting and Admissions

    Jun 2012 - Jul 2013
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  Alliance Data card services

  Jan 2016 - Mar 2022

  Strategy SME for credit and multi-tender loyalty, applying industry best practices towards loyalty program development Develop credit card and multi-tender loyalty value propositions for large-scale partner launches – Deliver dynamic and innovative value proposition recommendations that utilize compelling rewards and unique experiences to drive desired behaviors throughout the customer lifecycle – Lead an 8-person cross-functional team (marketing, research and data science SMEs) to develop recommendations through voice of the customer research, conjoint testing, competitive analysis, predictive analytics, financial modeling, recommendation delivery and implementation – Collaborate with Alliance Data analytics teams to identify and evaluate value proposition implementation KPIs and develop follow-up recommendations for major partnersLead marketing and loyalty strategy development for new business opportunities within the retail, sporting goods, automotive and gaming verticals to increase credit card accounts receivable by $3B in 2018 – Collaborate with Alliance Data sales executives to develop innovative deal structures, partnership approaches and selling strategies that generate $100MM to $2B in annual credit sales per partnership – Strategized and presented credit card partnership proposals to the C-Suites of billion dollar brands, delivering new partnerships to support Alliance Data’s high-growth new business pipeline Show less Strategy SME for credit and multi-tender loyalty, applying industry best practices towards loyalty program development Develop credit card and multi-tender loyalty value propositions for large-scale partner launches – Deliver dynamic and innovative value proposition recommendations that utilize compelling rewards and unique experiences to drive desired behaviors throughout the customer lifecycle – Lead an 8-person cross-functional team (marketing, research and data science SMEs) to develop recommendations through voice of the customer research, conjoint testing, competitive analysis, predictive analytics, financial modeling, recommendation delivery and implementation – Collaborate with Alliance Data analytics teams to identify and evaluate value proposition implementation KPIs and develop follow-up recommendations for major partnersLead marketing and loyalty strategy development for new business opportunities within the retail, sporting goods, automotive and gaming verticals to increase credit card accounts receivable by $3B in 2018 – Collaborate with Alliance Data sales executives to develop innovative deal structures, partnership approaches and selling strategies that generate $100MM to $2B in annual credit sales per partnership – Strategized and presented credit card partnership proposals to the C-Suites of billion dollar brands, delivering new partnerships to support Alliance Data’s high-growth new business pipeline Show less Strategy support for the development, launch and ongoing management of major retail MTL and credit loyalty programs – Partnered with research and analytics teams to analyze voice of customer research and develop MTL and credit loyalty program value propositions for: Century 21, Guess, Boot Barn, Gander Mountain– Led Alliance Data’s loyalty landscape taskforce, partnering with analytics and customer research teams to identify relevant MTL and credit trends and deliver recommendations to Alliance Data senior leadership – Compiled comprehensive industry and brand research and developed case studies and viewpoints that provided direction for over 30 RFP responses and pitches in support of the acquisition of new partners – Provided loyalty and lifecycle marketing support for the Ulta Beauty and Meijer credit card programs including competitive benchmarking and loyalty best practice recommendations Show less

  • Senior Marketing Strategist

    Mar 2020 - Mar 2022

  • Marketing Strategist

    Feb 2018 - Mar 2020

  • Associate Marketing Strategist

    Jan 2016 - Jan 2018
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  Bread Financial

  Mar 2022 - now

  Senior Marketing Strategist

  Same role - new company name!Strategy SME for credit and multi-tender loyalty, applying industry best practices towards loyalty program development Develop credit card and multi-tender loyalty value propositions for large-scale partner launches– Deliver dynamic and innovative value proposition recommendations that utilize compelling rewards and unique experiences to drive desired behaviors throughout the customer lifecycle – Lead an 8-person cross-functional team (marketing, research and data science SMEs) to develop recommendations through voice of the customer research, conjoint testing, competitive analysis, predictive analytics, financial modeling, recommendation delivery and implementation – Collaborate with Alliance Data analytics teams to identify and evaluate value proposition implementation KPIs and develop follow-up recommendations for major partnersLead marketing and loyalty strategy development for new business opportunities within the retail, sporting goods, automotive and gaming verticals to increase credit card accounts receivable by $3B in 2018 – Collaborate with Alliance Data sales executives to develop innovative deal structures, partnership approaches and selling strategies that generate $100MM to $2B in annual credit sales per partnership – Strategized and presented credit card partnership proposals to the C-Suites of billion dollar brands, delivering new partnerships to support Alliance Data’s high-growth new business pipeline Show less