Cesalie Black - CDMP, PCM

Experience

• 

  Hoosier Lottery

  Aug 2009 - Jan 2016

  • Responsible for managing and implementing strategic external communications and media relations by overseeing the creation of 15-20 360-degree campaigns per year that are comprised of radio, OOH, digital, TV and print channels• Works with advertising agency to assist in developing content for a variety of external communications, including annual reports, creative briefs, digital banners, radio and TV scripts and other advertising material to promote product campaigns, retailer events and marketing initiatives• Worked and collaborated with product managers, developers, designers, and agency team members to determine the copy direction and the conceptual of branding/advertising initiatives.• Worked closely with internal/external graphic design and product development teams to provide a concept and write copy in alignment with the corporate brand building strategies and marketing initiatives• Assist in managing $9MM budget to strategically plan out media and production of advertising dollars for the brand• Strategize annual buys and jackpot trigger alerts across channels including trafficking of radio spots, billboard art, TV spots and live drawings scripts an efficient manner • Manage marketing calendar and media plan calendar to ensure deadlines are met and creative and media agencies are delivering on-time, high quality work in such a dynamic, fast-paced environment• Work in collaboration with agencies and marketing team to create and manage project timelines to efficiently deliver on-time, high quality work• Manage agency administrative duties including invoice review and reconciliation and hours utilization reporting Show less • Managed teams of 10-15 event staff workers at a variety of Hoosier Lottery sponsored events to promote the brand including Colts’ Camp, Colts’ home games, and the Indiana State Fair• Work with Public Relations team to manage media inquiries, requests for interviews, news conferences and media events, while working events• Ensured that each sales associate’s beginning ticket inventory and start up cash are correct and notifies Accounting if there are any discrepancies• Responsible for daily opening and closing duties such as ensuring that each sales associate’s beginning ticket inventory and start up cash are correct• Assisted sales associates in order to provide the needed terminal reports and ending tickets Show less

  • Marketing Coordinator

    Sept 2013 - Jan 2016

  • Senior Events Staff

    Aug 2009 - Jan 2016
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  Media Star Promotions

  Jan 2016 - Dec 2017

  Program Manager

  • Coordinate a multi-tiered promotion program for clients• Staffing, training and supervision of local team• Venue sell-in, activity booking, auditing, MSA compliance monitoring• Create experiences at our nightlife venues from concept to production to provide an opportunity for us to reach out to our consumers • Responsible for development of the market plan, ongoing oversight of all promotional activity in the Indianapolis metropolitan territory• Overall performance of the program teams and achievement of individual program/market goals• Compilation and delivery of statistical reports to HQ management• Create schedules for both retail and nightlife scene• Strategically plan routes that will most benefit our client • Create new relationships with business owners while maintaining long lasting relationships that are already in place Show less

• 

  OneAmerica

  Jan 2018 - Aug 2021

  • Maintains flow of information between working teams and stakeholder groups within and outside of enterprise marketing area• Manages portfolio of daily enterprise marketing work to ensure proper resource alignment and on-time progress• Implements and manages workflow process for enterprise marketing and evaluates frequently to maximize efficiency• Identifies and communicates project-specific risks and opportunities to leadership teams within marketing areas• Oversees total cost of marketing metrics and status reporting process • Establishes and maintains collaborative relationship with business partners through excellent communication, expectation-setting and timely status reporting Show less • Manage portfolio of cross-channel enterprise marketing projects, including public relations, community affairs, communications, design and digital publishing work, to ensure proper resource alignment and on-time delivery• Report monthly on functional team utilization and capacity, providing leadership insight on where time is being spent and resource availability• Create, implement and manage workflow process for enterprise marketing and evaluates frequently to maximize efficiency; Most recent opportunity was with a bi-monthly newsletter and finding a way that would better suit our business need, saving approximately 30 resource hours per month• Identify and communicate project-specific risks, opportunities and provide input on tactics and positioning to leadership teams within marketing areas• Work with account managers of workflow management systems to find efficiencies within reporting and workflows; Ultimately saved approximately 10 hours per month on reporting alone• Work with Traffic and Project Managers on a weekly basis to communicate resource availability for that week and any upcoming projects the resources are tied to; This fosters a relationship of transparency and clarity on work going on across the enterprise, allowing prioritization conversations to flow as necessary Show less

  • Director of Resource Management

    Jan 2021 - Aug 2021

  • Traffic Manager

    May 2019 - Jan 2021

  • Traffic Management Consultant

    Jan 2018 - May 2019
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  DSW Designer Shoe Warehouse

  Aug 2021 - May 2023

  Senior Marketing Traffic Specialist

  - Manage schedules for daily, weekly, monthly, rush asset requests for creative and copy teams- Manage ongoing, reactionary workflow by routing assets to stakeholders, reconciling feedback and managing timelines of each asset- Assign creative briefs- identify optimal creative talent, by deadline and review all deliverables and requirements back to team members (creative and project manager) to ensure deadlines are met- Partner with cross-functional stakeholders and management teams to evaluate brief requests, purpose, business need and level of effort on requested assets- Review functional team workload and communicate to leadership when teams are overcapacity, and how we can alleviate workload Show less

• 

  OneAmerica Financial

  May 2023 - now

  • Digital Product Owner

    Nov 2024 - now

  • Digital Program Manager

    May 2023 - Nov 2024
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  Hendricks Regional Health YMCA

  May 2024 - Nov 2024

  Hospitality Specialist