Shannon O'Reilly

Experience

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  Corporate Synergies

  May 2010 - Jun 2010

  Temporary Executive Assistant

  • Provided executive level support to the CEO and Sales Team: coordinated meeting schedules internally and externally, created meeting itineraries, released company wide announcements, filed expense reports, and coordinated site visits • Appointed liaison to the marketing department, responsibilities included updating communications and data coding

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  International Spy Museum

  Feb 2011 - Sept 2011

  Operation Spy Guide

  Guided and facilitated guests through various spy missions by improvising and reacting quickly to changing group dynamics in a live-action experience. Assisted guests throughout the museum’s exhibits, worked private events, and greeted guests on the front line

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  Washington Life magazine

  Jun 2011 - Sept 2011

  Assistant Digital Producer (intern)

  Wrote and published 26 articles for the online publication using WordPress and Photoshop, recruited local bloggers for content, edited freelance submissions, managed press releases, and promoted articles through social media

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  National Endowment for the Humanities

  Jan 2012 - May 2012

  Intern to White House Liaison and Director of Congressional Affairs

  Supported the execution of three White House events and independently planned a design event at the White House for 180 guests by creating an event curriculum, researching panelists, securing an audience, and overseeing logistics.

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  Public Broadcasting Service

  Jun 2012 - Mar 2013

  • Coordination: Organized press tours and oversaw department-wide tasks, including website updates, press releases, social media, and budget tracking.• Marketing & Promotions: Conceptualized and executed publicity campaigns for national television programming (Downton Abbey and Call the Midwife). Supported the launch of PBS Food, an online home for PBS cooking shows, blogs, and recipes by publishing weekly articles, maintaining content calendars for digital marketing, and contributing daily to social accounts. Executed the Julia Child 100th Birthday multi-media promotional campaign, including writing web copy, editing and compiling video for online and broadcast, spearheading social media campaigns, and interviewing 40 notable chefs.

  • Project Associate – PBS General Audience Publicity

    Aug 2012 - Mar 2013

  • Food Intern - PBS Food

    Jun 2012 - Aug 2012
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  American Chemical Society

  Aug 2013 - Mar 2020

  • Strategy: Shape and implement global and U.S. outreach strategy for ACS Publications and its portfolio of 50+ journals and products. From 2016 to 2019, hosted 150 events and engaged with over 16,000 attendees. • Program Management: Serve as Program Manager for ACS’s professional development events program, ACS on Campus, and the Strategic Lead for content development, speaker recruitment, and scheduling for ACS Publications’ technical events. • Relationship Management: Supervise an Associate Marketing Manager and work closely with U.S. and international editors and sales representatives to market journals, products, and services. Cultivate relationships with prolific authors and reviewers. • Stakeholder Management: Regularly present to senior leadership and Editors-in-Chief on the importance of outreach and the current efforts by marketing and editorial to secure funding and societal support. • Promotions: Develop event marketing plans for ACS Publications’ 60 yearly events in coordination with journal marketing managers and editorial staff in order to increase usage and grow authorship for journals. Solicit local and national press outlets (broadcast, print, and online) for event coverage. • Fiscal Management: Oversee a $340K program budget for ACS on Campus and establish financial guidelines for sales representatives and staff executing programs across international markets. Show less • Innovation: Revised the strategic direction of the ACS on Campus program to make it internationally scalable and sustainable, resulting in a 15% increase in number of events and 20% increase in event attendance while maintaining a flat budget.• Marketing & Branding: Rebranded the ACS on Campus program and introduced new content modules. Built a CMS for event tracking, promotions and registration. Increased web traffic by 15% and lead generation by 125%. • Brand Elevation: Produced a 5-minute promotional video on the lifecycle of a researcher to emphasize the value of professional membership and society publishers. Video shown at ACS National Meetings and international events. Show less

  • Senior Global Outreach Manager, Publications Division

    Mar 2019 - Mar 2020

  • Outreach Marketing Manager, Publications Division

    Mar 2018 - Mar 2019

  • Outreach Marketing Specialist, Publications Division

    Mar 2016 - Mar 2018

  • Program Associate - Research & Brand Strategy

    Aug 2013 - Mar 2016
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  Georgetown University Press

  Mar 2020 - Oct 2021

  Digital Publishing & Rights Manager

  • Develop and implement digital publishing strategies to increase the press's revenue and broaden its distribution of products and services. • Negotiate subsidiary rights with third parties, including audio, translation, co-publications, and serialization. • Oversee Georgetown University Press's digital book program. Includes negotiating contracts with major e-book vendors and library aggregators; handling licensing agreements and digital rights management; and managing e-book conversion and distribution.• Manage the preparation and distribution of print and e-book metadata and digital files. Maintain and update the press's ONIX feed. • Maintain and update the press-wide database and website. Develop and launch a new press website in 2021. Show less

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  Digital Science

  Oct 2021 - now

  As the Product Sales Team Lead for the Americas, I support sales quota and revenue for Dimensions and Altmetric across academic, corporate, government, and publisher markets with a focus on academia. I serve as both a player and a coach, contributing to revenue targets while building, managing, and motivating the product sales managers, and supporting product expert teams in the Americas for Altmetric and Dimensions.

  • Product Sales Team Lead, Altmetric & Dimensions - Americas

    Jul 2022 - now

  • Sales Solutions Specialist - Altmetric & Dimensions

    Oct 2021 - Jul 2022