Kimberly Gonzalez

Experience

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  University Student Union, Inc., California State University, Northridge

  Mar 2013 - Dec 2014

  Marketing Assistant

  Manage, compile and schedule engaging content on a daily basis for theUniversity Student Union and the Student Recreation Center social media accounts.(Facebook, Instagram, and Twitter).Organize street teams to further grow social media accounts.Track and calculate social media activity on a daily basis.Analyze and present social media insights with immediate supervisor on a weekly basis. Create engaging contests to actively involve students.Develop a social media marketing plan for the University Student Union andStudent Recreation Center.Construct a yearly assessment for the University Student Union social media accounts. Presented at a training session to 60 incoming student assistant employees.Work with teams of more than 20 people to strategically market events, this includes Project Coordinators, Graphic Designers, Motion Designers, and Web Designers. Show less

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  PizzaRev

  Jun 2014 - Mar 2018

  Plan, execute and monitor social media campaigns for the PizzaRev brand on Facebook, Twitter, Instagram, YouTube, etcCreate organic and paid content specifically designed for each platform in terms of language and visual presentationAllocate social media advertising budget across channels with an emphasis on setting up paid campaigns for Instagram/Facebook Power Editor/Business ManagerDevelop and evaluate effective benchmarks to measure the impact of our social media marketing campaigns; Analyze and report on the efficacy of social media efforts and identify opportunities to drive more engagement and revenueManage a team of photographers, videographers and content creators.Keep up to date with social media best practices and new features on each platformMonitor emerging trends and learn new tools and applications as they become availableEngage with influencers in addition to fans, followers and customers across multiple social media channels.Conceptualize and research creative ways to improve the social media platformsTake part in events and lead photo shoots to share original contentAssist in creation and development of marketing campaigns to distribute across 85 and counting individual Google+ & Facebook location pages and 6 PizzaRev Co. main brand accountsImplement systems to optimize our paid and organic social media strategies. In 2016, I implement the Facebook pixel, offline events, app integration, created custom audiences and global pages on Facebook. And on Instagram, I implemented the business account. Support the franchise system by creating strategies that will help develop and maintain their restaurants' success on social media platformsWork closely with Director of Marketing and PR to ensure Mexico has the support needed from PizzaRev Corporate to successfully open two locations this year. Show less

  • Social Media Coordinator

    Dec 2014 - Mar 2018

  • Marketing Intern

    Jun 2014 - Dec 2014
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  Wpromote

  Mar 2018 - Jul 2019

  Social Media Manager

  Develop, execute and optimize on-brand B2B digital marketing strategies to drive leads, thought leadership, and client retention for industries that include, but are not limited to retail, hospitality, and private equity. Indirectly managed graphics designers to develop narrative content for over 80 campaigns resulting in 14% of total SMB and Agency MQL’s for 2018.Collected over 500 thought leadership leads by creating narrative-driven campaigns over the course of 6 weeks — the ​average cost per lead was $1.74.Embraced ambiguity to A/B test audiences and content to understand market trends and achieve business goals.Responsible for managing an $80,000 annual social media budget and execute campaigns that drive profitable growth.Analyzed​ Salesforce and UTM tracking reports​ on monthly and quarterly KPIs, discuss industry opportunities and make recommendations to the founder and C-level executives. Show less

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  IProspect

  Jul 2019 - Dec 2021

  Associate Director, Paid Social - Microsoft

  Managed a team to develop, execute and report paid social strategies for Microsoft.

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  Meta

  Jan 2022 - now

  Client Solutions Manager, Technology