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Yelyzaveta Rybalchenko

Yelyzaveta Rybalchenko

Head of Social Media Marketing

Followers of Yelyzaveta Rybalchenko870 followers
location of Yelyzaveta RybalchenkoNew York, New York, United States

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  • Timeline

  • About me

    Social Media Marketing Professional. Digital, Content and Influencer Marketing Manager: 8+ Years of Experience

  • Education

    • HubSpot Academy

      -

    • Киевский национальный торгово-экономический университет (КНТЭУ)

      -
      Бакалавр

  • Experience

    • Spell Chocolate

      Dec 2017 - Jan 2023
      Head of Social Media Marketing

    • FM GROUP, LLC

      May 2019 - Oct 2021
      Head Of SMM

    • TheBODYwear

      Dec 2021 - Dec 2023
      Head of Social Media, Influencer and Content Marketing

    • BEAUTY TECH CORP.

      Jun 2023 - Nov 2024
      Head of Social Media and Influencer Marketing

      - Lead social media strategy and community engagement across Instagram, Facebook, TikTok, and YouTube for a global beauty brand (20+ markets).- Driving quarterly KPI growth through effective strategies.- Manage a team of 10+ employees and contractors across design, content production, and digital teams.Lead influencer marketing efforts by collaborating with commercial and PR bloggers to develop creative concepts, press packs, and affiliate marketing.- Collaborate with the PR team to create multiple content, from user-generated (UGC) and paid partnerships, and repurpose press mentions.- Optimize tactics, make strategic adjustments, and achieve growth and ROI targets.Identify relevant trends within the social and e-commerce industries to capitalize on real-time content creation opportunities. Show less

    • Jacob & Co

      Nov 2024 - now
      Social Media Manager

  • Licenses & Certifications

    • PR

      Laba

    • Advanced Google Analytics

      Google Digital Academy (Skillshop)
      Jun 2024

    • Women Digital Academy & Cosmopolitan

      Google Digital Academy (Skillshop)