Enamul Hoq

Enamul Hoq

Territory Sales Officer

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  • Timeline

  • About me

    National Sales Manager I Ex Dabur I Perfetti I Emami I Square I Ispahani l Direct Field Sales l Seasoned Sales Person l

  • Education

    • National University

      2007 - 2009
      Master's Degree Political Science 2nd Class
    • Asian University of Bangladesh

      2010 - 2012
      Master of Business Administration - MBA Major in Marketing CGPA 3.42 out of 4.00
  • Experience

    • M.M. Ispahani Limited

      Nov 2008 - Dec 2012
      Territory Sales Officer

      Duties / Responsibilities:• Plan & achieve sales target (unit, value & volume) and coverage extension in the assign area.• Set up and handle potential distributor’s all the operations by providing support in the assign area.• Prepare respective areas sales plan & execute to the right channel.• Settle distributor all the claim's on time and ensure standard ROI.• Proper follow up to the DO, TO & others and do attach in market to support for sales teams.• Monitoring stock flow, market movement & sales promotions to ensure successful execution.• DO assist Trade Marketing teams for all sort of business related issue. Show less

    • Perfetti Van Melle

      Jan 2013 - Nov 2016
      Sr. Territory Sales Executive

      Duties & Responsibility:• Plan and meet the company’s assigned objectives and ensure sales & distribution activities in the assign territory.• Develop operational sales plan to meet the primary and secondary sales target.• Set appropriate individual targets and set action plan to meet the target.• Managing distributors all the activities and lead a team SR, DSR, PSR to achieve sales target.• Ensuring the coverage (ND, WD) of company's products and establish NPD accordingly.• Proper utilization of company’s resources & promotional materials (POSM.)• Keep a close eye on competition activities in own market and report back to line manager. Show less

    • Square Food & Beverage Ltd.

      Nov 2016 - Feb 2019
      Area Sales Manager
    • Emami Ltd

      Feb 2019 - Jan 2021
      Area Sales Manager

      • Make ensure strategic sales plan and execution in assign area and follow up sales team based on various KPI.• Develop route plan & visit plan for concern people of distribution house for develop and take business scope from market.• Collect market feedback and competitor’s information to compete fully range.• Verify physical versus book status in agent point, product availability at the agent point.• Share the scope of business development within territory with owner of the house.Achievements: • Successfully ensured 12% business growth in my tenure• Expanded ND 15% and WD as on expected level more than 8% • Handle 18 DB and 41 field sales teams with on the job training (OJT)• Successfully plan and implemented rural more than 40 consumer campaigns • Launched NPD and successfully penetrate in the market• Got recognition for achieve RFTS for Q1 & Q3 Show less

    • Dabur Bangladesh

      Jan 2021 - Jan 2022
      Area Sales Manager

      • Devise sales strategy for the assigned area to enhance company business and market share.• Set area sales targets and plan according to ensure achievement for assigned area for sku/value /volume.• Ensure to execute the distribution plan to ensure optimal penetration / availability of products at the market place and to bridge shortfalls on the joint business plan• Re-structure coverage markets in light of costs, coverage frequency and plan channel coverage to increase in sales or increase in number of end outlets coverage. • Review and recommend distributor appointment in accordance with established norms for assigned area.• Review functioning of distributors for regular and timely availability of stocks on time in the market. Show less

    • Grameen Danone Foods Limited

      Jan 2022 - now

      Job Description• Develop and execute strategic plan to achieve sales targets and increase market share and visibility.• Partner with Distributors/dealers to understand their business needs and objectives to keep long term business relationship and ensure business profitability. • Identify new business opportunity in gap market and growth opportunity in established market and take strategic and operational initiatives to explore them. • Maintain healthy product portfolio with alignment with the industry to long term business growth. • Maintain business partner and market hygiene as per objective of the management and maintain steady growth. • Assess market competition, identify key factors in terms of business policy, product, prices, and trade marketing promos to increase market competitiveness. • Identify right marketing strategy and execution plan to ensure brand establishment, visibility and growth. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.• Lead and monitor Sales and Marketing functions and relevant manpower to achieve business objective. • Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Make strategic plans and reviews; preparing and completing action plans; implement productivity and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.• Need to setup sales employee goal & SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).• Conduct volume forecasting and proper stock management of DB to ensure in time product distribution as per demand of the market. • Co-ordinate with other functional area to ensure smooth business operation. Show less Duties & responsibilities :- Collaborating with executives to establish and execute a sales goal for the area.- Managing a sales teams in order to maximize sales revenue and meet or exceed corporate-set goals.- Forecasting annual, quarterly and monthly sales goals.- Analyze area market trends and discover new opportunities for growth.- Developing sales strategies and setting assign area targets.- Address the problems and suggest prompt solutions.- Monitoring team's performance and motivating them to reach targets.Achievements: • Increased 30% sales in my tenure • Successfully managing a team of 120 plus sales personnel• Proudly managing around 4.20 crore sales per month • Expected sales increased by taking plans strategically • Reduced product damage percentage by 3% FY 2022 & 20223• Developed & implemented proper follow-up system for new DB channel• Achieve Best RSM for “Consistent achiever” for 2022 Show less

      • National Sales Manager

        Jan 2024 - now
      • Regional Sales Manager

        Jan 2022 - Dec 2023
  • Licenses & Certifications

    • PVM Way of Selling Procedures & 7 Habits

      Perfetti Van Melle
      Feb 2016
    • Effective Coverage Techniques

      M.M. Ispahani Limited
      Mar 2012
    • Leadership Through Distribution Excellence

      Square Food & Beverage Ltd.
      Aug 2017
  • Volunteer Experience

    • Student Volunteer

      Issued by Asian University of Bangladesh on Jan 2010
      Asian University of BangladeshAssociated with Enamul Hoq