Usman Latif

Experience

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  Jaspal IT Center Faisalabad

  May 2019 - Feb 2021

  Embarked on my journey with Jaspal IT Center as an SEO executive, where I quickly demonstrated a passion for digital marketing and a keen interest in SEO. Over the years, I progressed to the role of SEO Team Lead, successfully leading teams and contributing to the company's digital success.◙ Led a team of SEO experts and content writers, overseeing the execution of SEO strategies and campaigns.◙ Developed and refined SEO processes to ensure consistent and effective results.◙ Conducted training sessions and workshops to enhance team members’ SEO skills and knowledge.◙ Managed and optimized a portfolio of in-house websites, ensuring continuous improvement in search rankings and organic traffic.◙ Took ownership of SEO projects, contributing to the organic growth of websites.◙ Reported on SEO performance metrics and provided strategic recommendations to senior management.◙ Demonstrated a strong work ethic and a commitment to continuous learning. Show less ◘ Assisted in the development and implementation of SEO strategies to improve organic search rankings and drive website traffic.◘ Conducted keyword research and analysis to identify high-performing keywords and optimize content.◘ Monitored and reported on website performance using tools like Ahref, SEMrush, Google Analytics, and Search Console.◘ Collaborated with the content team to optimize on-page content as per SEO needs.◘ Executed link-building strategies to acquire high-quality backlinks and improve domain authority.◘ Gained hands-on experience with SEO best practices and digital marketing tools. Show less

  • Search Engine Optimization Team Lead

    Feb 2020 - Feb 2021

  • Search Engine Optimization Expert

    Aug 2019 - May 2020

  • Search Engine Optimization Executive

    May 2019 - Aug 2019
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  Seven Koncepts Pvt. Ltd.

  Mar 2021 - Jun 2022

  SEO Team Lead/Digital Marketing Executive

  At Sevent Koncepts, I led SEO initiatives while also managing broader digital marketing strategies to drive growth and success for a diverse client base. My dual role allowed me to leverage both SEO and SEM tactics, ensuring comprehensive digital marketing solutions.◙ Led a team of SEO specialists in executing comprehensive SEO strategies to enhance client website visibility and organic traffic.◙ Developed and implemented both on-page and off-page SEO tactics, including keyword research, content optimization, and link-building campaigns.◙ Monitored and analyzed website performance using tools such as Google Analytics and SEMrush, providing actionable insights to clients.◙ Coordinated with the content and web development teams to ensure SEO best practices were integrated into all client projects.◙ Expanded role to include Search Engine Marketing (SEM) activities, managing PPC campaigns and optimizing them for maximum ROI.◙ Took on additional responsibilities as Digital Marketing Executive, focusing on broader digital marketing strategies and client management.◙ Managed a diverse portfolio of clients, developing tailored digital marketing plans to meet specific business objectives.◙ Executed and optimized SEM campaigns, including Google Ads and social media advertising, to drive targeted traffic and conversions.◙ Conducted regular performance reviews and presented detailed reports to clients, highlighting key metrics and recommending strategic adjustments.◙ Collaborated with clients to understand their business needs and goals, ensuring high levels of client satisfaction and retention. Show less

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  Technology Castle

  Jun 2021 - Jun 2022

  Digital Marketing Executive

  In my remote role at Technology Castle, I led and executed digital marketing campaigns that significantly enhanced online visibility and engagement for our clients. By leveraging a combination of SEO, SEM, and content marketing strategies, I was able to drive substantial growth and achieve client objectives.◙ Developed and implemented comprehensive digital marketing strategies to boost brand awareness and drive traffic for a variety of clients.◙ Managed and optimized SEO campaigns, improving organic search rankings and increasing website traffic through on-page and off-page tactics.◙ Executed SEM campaigns, including Google Ads and social media advertising, to maximize ROI and achieve targeted marketing goals.◙ Conducted in-depth market research and competitive analysis to inform and refine digital marketing strategies.◙ Collaborated with cross-functional teams to create compelling content and ensure alignment with overall marketing goals.◙ Monitored and analyzed campaign performance using analytics tools, providing detailed reports and actionable insights to clients.◙ Maintained effective communication with clients, ensuring their needs were met and expectations exceeded.◙ Stayed up-to-date with the latest digital marketing trends and best practices to continuously improve campaign performance and deliver innovative solutions. Show less

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  Vaival Technologies

  Jun 2022 - now

  Marketing Specialist

  At Vaival Technologies, Utilizing digital marketing efforts for in-house divisions, specializing in cutting-edge niches such as blockchain and artificial intelligence under the brand names BloxBytes and IntellicoWorks, respectively. Additionally, I oversee digital marketing initiatives for Vaival's professional services website, focusing on promoting our software development expertise.◙ Develop and execute comprehensive digital marketing strategies tailored to each brand and niche, leveraging SEO, SEM, and content marketing techniques.◙ Drive brand visibility and thought leadership in emerging technologies like blockchain and artificial intelligence through targeted campaigns and content.◙ Manage and optimize SEM campaigns, including Google Ads and social media advertising, to reach niche audiences and generate quality leads.◙ Create compelling content and marketing materials to showcase expertise and attract potential clients and partners in the blockchain and artificial intelligence sectors.◙ Collaborate closely with internal teams to ensure alignment and consistency in marketing efforts across all divisions and websites.◙ Digital marketing efforts for Vaival Technologies' professional services website, highlighting our software development capabilities and driving business growth.◙ Stay up-to-date with industry trends and innovations in blockchain, artificial intelligence, and software development to drive continuous improvement and innovation in digital marketing strategies. Show less