Kunal Karanjkar

Experience

• 

  Accenture

  Jun 2014 - Sept 2015

  ASE

  Worked as an Automation Tester using Selenium Webdriver

• 

  Sportz Interactive

  Dec 2015 - Dec 2019

  - Led a team of social media professionals during ICC Cricket World Cup 2019 and Pro-Kabaddi League to deliver top-notch Social Media Content for clients like Sportsbet, CEAT and Patna Pirates- Worked closely with marketing team for ideation & execution of marketing banners and digital advertising- Worked on the inception of Run As One, India's first virtual marathon- Led India's social media team for Sportsbet Global and Sportsbet.io. Managed contests and giveaways as well as live stories during their association with Watford in Premier League 2019-20 Show less Key Responsibility : Planning, execution and quality check of Social Media Content- Managing & handling social media accounts (Facebook, Twitter, Instagram) for multiple clients including Mumbai Indians, Badminton Association of India, Kings XI Punjab- Responsible for creating quality content and delivering results as per client's requirements- Website content for Mumbai Indians and Kings XI Punjab- Coordinating with the graphic and video units to produce high quality digital content- Providing live updates for matches on social media- Generating exclusive content with sportspersons and travelled as digial content professional for Premier Badminton League Show less

  • Associate Manager

    Jul 2019 - Dec 2019

  • Senior Content Writer

    Dec 2015 - Jul 2019
• 

  FanCode

  Dec 2019 - Jan 2022

  1. Managed FanCode App's content requirements in close synergy with various stakeholders including Design, Tech, Product, Operations, Marketing, Corporate Communications, Partnerships teams.2. Determined weekly KPIs by analysing data on Looker and Google Analytics and presented Content MIS to senior management3. Conceptualised and hypothesised video content series for cricket experts Ayaz Memon, Ravi Shastri and Deep Dasgupta that included exclusive interviews with international cricket players like Jason Holder, Suresh Raina, Jhulan Goswami, Shaun Pollock and Ian Bishop5. Thorough knowledge of cohort and funnel creation using Clevertap & Looker for ATL, BTL and TTL marketing activities Show less

  • Manager

    Jul 2021 - Jan 2022

  • Associate Manager - Product Content

    Dec 2019 - Jul 2021
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  Yolo Group

  Jan 2022 - May 2023

  Social Media Manager

  1. Planning, analysing and implementing all social media activities of Bitcasino Global social channels2. Overseeing socialmedia editorial calendar and posting schedule across 6 social media platforms3. Planning and managing social media activations with partner channels viz. North America’s ESports organisation, Evil Geniuses, Canada’s 3ICE Hockey League, South Africa’s Cassper Nyovest, in collaboration with Partnerships Team 4. Coordinating with internal stakeholders, Acquisition and Retention Managers, Marketing Manager, Media Buy and SEO teams to ensure comprehensive social media execution5. Scouting and collaborating with social media influencers working in iGaming, ESports and Crypto industries to attain social media growth objectives6. Aligning with Country Teams (Japan, Africa, Turkey, Vietnam, India) for all region-specific social media activities7. Streamlining content calendars of Community platforms (Telegram and BitcoinTalk forum) with traditional social media channels8. Analysing Social KPIs using Social Media tool Sprout Social & commercial KPIs using MicroStrategy9. Ideating and optimising all possible Paid Social Media activations (Owned and Earned channels) Show less

• 

  Lingvist

  May 2023 - Nov 2023

  CRM Manager

  1. Responsible for driving app subscriptions and increasing retention through the use of emails and push notifications 2. Planned and set-up revenue-focused ad-hoc mailing campaigns 3. Worked closely with Localization Manager and translators for successful execution of lifecycle communications 4. Optimised ongoing automated lifecycle marketing campaigns for User Onboarding, Retention, and Churn Prevention5. Coordinated with Product, Customer Support, Growth Design, and Brand teams6. Strategising App Store Optimisation initiatives in order to increase brand visibility and conversion by tracking and optimising keywords 7. Conducted A/B Tests on Google Play Console (Store Listing Experiments) and App Store Connect (Product Page Optimization)8. Familiarity with CRM tools: Leanplum/Clevertap, ASO tools: AppAnnie/Sensor Tower, Localization software: Lokalise and Data Analytics tool: Redash Show less