Aditi T.

Experience

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  CaratLane - A Tanishq Partnership

  May 2018 - Jul 2018

  Visual Merchandiser
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  Ogee Studio

  Nov 2018 - Mar 2019

  User Experience Designer
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  Sandbox Studio - Adida

  Aug 2019 - Nov 2022

  Founder
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  Studio Design Bound

  Jun 2020 - Jul 2020

  User Experience Designer
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  Stealth

  Jul 2020 - Jul 2021

  UX Designer

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  Tata Consultancy Services

  Aug 2021 - Feb 2023

  User Experience Designer

  - Worked in the Security & Privacy domain to create solutions for day-day problems.Led iOS+ android mobility end to end design for Business Continuity Planning Application. Responsible for user research, user journey, information architecture, interaction and visual design, prototyping, user testing and GUI testing.- Conducted Heuristic Evaluation for Crisis Management Application & Business Continuity Application website to further enhanced the user experience and worked on creating responsive design for Tablet (768 px) and Mobile (360 px) while delivering a consistent desktop interaction design. Active engagement with Product Managers & Engineers to implement Accessibility Guidelines (WCAG 2.1) and User-centred design principles, which improved the overall contact rate of the application by ~60%.- Worked closely with a cross-functional team that includes Developers, Product Owners/Managers, Business Analytics and Designers. Show less

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  Proactive For Her

  Feb 2023 - Jul 2023

  UX Designer

  - Collaborated with the product team to redesign the existing website/web-app and product landing pages in alignment with the company's vision for achieving product-led growth. Bounce rate went down from 63.6% prior to the implementation to 48.2% post.- Utilised tools like Google Analytics and Microsoft Clarity to analyse metrics and track the customer journey. Crucial insights coupled with the redesign led to 30% increase in revenue through the main website channel.- Worked with the business team and engineering team to improve the experience of post purchase journey and saw an increase in engagement by 55%.- Led the end to end designing of the new beta application as the sole UX designer in the company with an intern as a mentee. - Collaborated with the marketing team in designing campaigns through extensive use of Salesforce and LeadSquared. Show less

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  Amazon

  Aug 2023 - May 2024

  UX Designer

  - Took ownership of continuously evaluating design effectiveness through user feedback, robust usability testing (qualitative & quantitative), and A/B testing in the UK market for Amazon Insurance, ensuring a seamless user experience on both desktop and mobile platforms.- Showcase a bias for action by aligning designs meticulously with industry best practices, ensuring a seamless and intuitive user experience for Amazon Insurance and Global Gift Card in US, UK, FR, JP, IT marketplace.- Working closely with cross-functional teams that included marketing, software engineering, Product owners & managers to understand features and context for deliverables, such as prototype and mock-up.Reduced bounce rate by 12% through collaboration with the product team to better realise business goals through a redesign. Show less

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  PayPal

  Jul 2024 - now

  Senior User Experience Designer