Talk to sales Try for Free
Bruno Ferrer

Bruno Ferrer

Customer Marketing Intern

Followers of Bruno Ferrer2000 followers
location of Bruno FerrerRio de Janeiro, Brazil

Connect with Bruno Ferrer to Send Message

Connect

Connect with Bruno Ferrer to Send Message

Connect

  • Timeline

  • About me

    Top Voice Business Development - Startup Management / COO / Director of Operations / Business Development and Turnaround

  • Education

    • Colégio Santo Agostinho - Novo Leblon

      2002 - 2005
      High School

      - Achievements: one of the top schools in Rio de Janeiro, and nationwide recoganized.

    • Nova School of Business and Economics

      2021 - 2021
      XBA - Xponential Business Administration Business Administration and Management, General

      Business study with a fast paced and real life aproach of the challenges that managers and enterprises face in our new digital and volatile environment.Fields of Study:- New Business Environment- Disruptive Technologies- Inovation Strategy- ESG- Inovation Environment- New Organizational Culture- Startup Management- The new Marketing- Building High Perormance Teams- The new market softskills

    • MIT Professional Education

      2021 - 2021
      Professional Extension Transformação Digital: tecnologias e suas Aplicações Práticas

    • FIAP

      2018 - 2020
      Master of Business Administration - MBA Business Innovation

    • University of California, Riverside

      2010 - 2010
      Post-Graduate Certificate Management

      - Achievements: Worked in a multi-cultural environment, dealing with projects in areas such as HR, Marketing, Finance, IT and Strategic Planning - 250 hours certificate

    • Stanford University

      2012 - 2013
      Stanford Advanced Project Management Certificate Project Management

      Activities and Societies: Stanford Center for Professional Development - IPS Learning - 120 hours on-campus classes - Increase Project Management Skills - Fields of Study: + Project Inovation Through Desing Thinking + Bridging Discipline and Agility + Financial Mastery for Project Management + Executing Complex Programs + Leadership for Strategic Execution + Converting Strategy into Action

    • Fundação Getulio Vargas / FGV

      2011 - 2012
      MBA Marketing

    • University of California, Riverside

      2010 - 2010
      Post-Graduate Diploma Management

      - Achievements: interact with different american and international professionals and students, develop marketing and e-marketing/Social Media knowledge, be and intern at one american company. - As a continuation of the Post-Graduate Certificate in Management, this module is held in 2 qaurters: the first with lectures and discussions and the second inside one company.

    • Pontifícia Universidade Católica do Rio de Janeiro

      2006 - 2009
      Bachelor Business & Administration

      - Achievements: develop the business and management concepts, optional classes in the Sales/Marketing and Strategic Planning areas and Entrepreneurship.

  • Experience

    • SC Johnson Wax

      May 2008 - Aug 2009
      Customer Marketing Intern

      Analyzer of the sales performance of the product-categories, developing POS campaigns and assisting the sales-force as an interface with other areas.

    • Never Folds

      Jan 2009 - Dec 2010
      Never Folds - Co-Founder

      Never Folds is a t-shirt brand for the young and free spirits.Start up stage: MVP executionWhy did it fail?- Founders with other professional prioritiesKey Lessons learned:+ Roles and expectations definition in the begining of the project+ At least one founder with full-time dedication

    • Ancar Ivanhoe

      Aug 2009 - Dec 2009
      Commercial Area Intern

      Shopping Nova AméricaAssistant to the Commercial Manager in negotiations, presentation materials and development of a special project with the auditing area.

    • Ambev

      Jan 2011 - May 2021

      - Gestor de Categoria para as 50 principais redes do varejo alimentar- Reestruturação e ampliação da área de Gerenciamento de Categoria- +1.000 lojas com reformulação da gôndola (ambientação e organização) - Implementação do software de automação do gerenciamento de categoria - National Category Manager for more than 50 retailers- Orientação estratpégica sobre a categoria e consumidor para outras áreas da empresa---------------------------xx------------------------ Category Manager for Top 50 Off Trade Retailers- Development and implementation of a new structure for the Category Development area- Expansion of new shopper experience´s initiatives (+1.000 stores)- Symphony Retail software implementation (Category Management automatization)- Insights and strategic guidelines for new shoppercentric initiatives/ products Show less - Reestruturação da estratégia de Trade Marketing no varejo- Implementação da auditoria por imagem (software de reconhecimento de imagem) em +2.000 lojas- Desenvolvimento do plano de negócios (JBP) para os Top 50 varejistas- Gestão e alocação de budget (+R$200 MM)- Certificação Six Sigma Green Belt---------------------xx-------------------- Reshape Trade Marketing Execution guidelines according to Off Trade Stores Segmentation- Implementation of an Independent Audit with image recognition tecnology for Trade Marketing execution- Develop an Execution Business Plan for retail chains- Plan and alocate trade marketing budget nationwide- Six Sigma Green Belt Project: Efficiency increase in Campaings at Off Trade stores Show less - Definição das estratégias de Trade Marketing (Skol, Brahma e Antarctica)- +30 campanhas integradas nos canais de On Trade e Off Trade - Gestão do budget (R$50MM)- Gerenciamento da execução das campanhas (7 Regionais/ +400 funcionários)- Desenvolvimento e Lançamento da marca Mini Retornáveis- Projeto Six Sigma Green Belt----------------------xx----------------------------------------- Develop Trade Marketing iniciatives and POC Materials for Ambev's Mainstream brands - Skol, Brahma and Antarctica- Integrate On Trade and Off Trade initiatives with the brand's platforms and strategy- Plan and alocate trade marketing budget nationwide- Campaigns' follow up with DDCs (distribution centers) and Regional Offices- Lead Mini Retornáveis Campaign: Insight Generation, Media Strategy (ATL and BTL) and Trade Marketing- Green Belt Project: Improve On Trade execution strategy and segmentation Show less - Definição das estratégias de Trade Marketing (Marcas Premium)- +15 campanhas integradas nos canais de On Trade e Off Trade - Gestão do budget (R$30MM)- Gerenciamento da execução das campanhas (7 Regionais/ +400 funcionários)--------------------------------xx--------------------------------- Develop Trade Marketing iniciatives and POC Materials for Ambev's Global Brands - Budweiser, Stella Artois and Corona - and Domestic Premium - Original, Bohemia and Serra Malte- Integrate On Trade, Off Trade and Digital initiatives with the brand's platform- Plan and alocate trade marketing budget nationwide- Campaigns' follow up with DDCs (distribution centers) and Regional Offices Show less - 2.300 clientes (Centro e Zona Sul do Rio de Janeiro)- Gestão de 20 vendedores e 5 supervisores de vendas- +70% Share de Mercado (Nielsen) - Crescimento de vendas vs. Ano Anterior- Negociação de contratos e oportunidades na área de atuação-------------------------xx---------------------------- 2.300 POS in Rio de Janeiro's Downtown and turist area (bars)- Lead 20 Sales men and 5 Sales Supervisors- Increase volume and distribution x last year- Increase Market Share (Nielsen)- Guarantee the trade marketing execution and the correct price policy at the POS- Search for new sales oportunities (events, new POS, competitor's contract POS) Show less Antarctica is the main beer brand in Rio de Janeiro (it's biggest market share) with more then 30% market share (2012) and 65% preference (2012).Main responsibilities: - Develop and implement marketing/sales strategies to drive share and volume increase; - Planning, negotiation and leading execution of Antarctica's marketing platforms - RJ; - Carnaval da BOA 2012: 5,5MM people festival - sponsorship of more than 40 street parades, 5.000 street vendors registrated and political relationship and negotiation (RioTur and SEOP) - São João da BOA: 1MM people impacted and sporsorship/support of more than 140 events - Trem do Samba: main celebration of Samba's Day in Rio de Janeiro - more than 40k people impacted during 1 weekend and street vendors registration Show less

      • Gerente de Categoria

        Jul 2019 - May 2021

      • Trade Marketing Specialist - Off Trade

        May 2017 - Jun 2019

      • Trade Marketing Specialist - Mainstream Brands

        Jan 2016 - May 2017

      • Trade Marketing Specialist - Global Brands

        Jul 2015 - Jan 2016

      • Gerente de Vendas

        Jul 2014 - Jul 2015

      • Trade Marketing Manager

        Oct 2013 - Jul 2014

      • Sales Manager

        Oct 2012 - Oct 2013

      • Antarctica's Brand Coordinator

        Oct 2011 - Sept 2012

      • Trade Marketing Supervisor

        Jan 2011 - Sept 2011

    • S1SE

      Jun 2018 - Jun 2020
      S1SE - Co-Founder

      We believe that great ideas can change the world. S1SE is a plataform that conects ideas to the people that can bring them to life.Start up stage: MVP developmentWhy did it fail?- No full-time founder- No tech founder/ tech partnerKey Lessons learned:+ Hardskills complementarity between founders+ Partner Agreement and roles set up before MVP development+ "Zero cost" MVP for small scale implementation+ Launch one feature at a time and share with trial customers Show less

    • ChefsClub

      Dec 2021 - Jul 2022
      COO

      - Líder do processo de M&A ChefsClub + CRM&Bonus- Reestruturação da empresa (pós-pandemia COVID)- Gerenciamento das áreas de Marketing, Vendas, Trade Marketing, Atendimento e Financeiro----------------------------xx----------------------------- Leadership of the M&A process (before and after day one) with CRM&Bonus- Sales, Marketing, Operations and Trade Marketing leardership- Strategic turn-around after pandemic impact at the business

    • CRM&BONUS

      Aug 2022 - Jan 2024
      Head of Business Development

      - Gestão do processo de M&A ChefsClub+CRM&Bonus- Criação e estruturação da unidade de negócios- Desenvolvimento e implementação de processos para gestão da área- 800 novos clientes (1o ano de operação)- R$3,5MM receita anual-------------------xx------------------ Founder of the Food Service BU at CRM&Bonus- Giftback Loyalty Program product market fit and growth at the Food Service segment- Pre-sales, Sales and CS process revamp to boost eficiency- 800 new clients during the 1st year- R$3,5MM annual revenue Show less

    • Carioca Basketball Crew

      Jul 2024 - now
      Founder and Owner

      Goal: +USD200k revenue with NO EMPLOYEESwww.cariocabasketballcrew.com.br

    • Aumor Perfeito

      Aug 2024 - now
      Co-founder

      Aumor Perfeito: Encontre seu melhor amigo 🐾 Plataforma que impulsiona a adoção de pets, conectando ONGs responsáveis com interessados em adotar e facilitando o processo de validação das partes, garantindo um lar seguro para os animais adotados.A ideia para o Aumor Perfeito surgiu da convicção de que a tecnologia tem o poder de causar um impacto positivo. Nosso objetivo é que cada animal viva em um ambiente digno, com cuidado e amor, e cada pessoa encontre seu companheiro peludo ideal.- AWS for Startups program- Google Cloud for Startups program- Sebrae for Startups Show less

  • Licenses & Certifications