Shannon Parsons

Experience

• 

  Young & Rubicam

  May 1997 - Feb 1999

  Graphic Designer
• 

  1185

  Sept 1999 - Aug 2005

  Senior Designer
• 

  Larsen (a RAZR company)

  Aug 2005 - Sept 2006

  Senior Art Director
• 

  R2integrated

  Sept 2006 - May 2016

  Senior Art Director
• 

  Seagate Technology

  May 2016 - Sept 2018

  Senior Visual Lead

  • Hands-on role and creative lead responsible for developing fully-integrated marketing campaigns for Seagate and LaCie, from concept to completion—resulting in increased sales and social engagement.• Worked directly with VPs to understand business objectives, redefine the Seagate brand, build the brand story and implement across all channels internationally.• Worked proactively and transparently with various Global marketing teams to elevate the brand and execute various deliverables in both print and web for various segments within Seagate (channel, consumer, enterprise, and creative pro). Show less

• 

  Roku Inc.

  Sept 2018 - now

  • Hands-on director, responsible for art direction and management of a team of designers, leading various internal marketing departments such as retail, sales, Roku TV, campaigns, brand, social and packaging.• Partner with cross-functional groups—consumer insights, product marketing, partner marketing, UX and engineering to drive and deliver thoughtful, user-centric, retail creative solutions for both print and digital that support business objectives.• Manage and balance retail creative department workload, determining designer assignments/scope to ensure day-to-day tactical items are executed on and work meets project objectives, timelines and is on-brand. Show less

  • Creative Director Retail

    Jul 2022 - now

  • Design Manager Retail

    Sept 2018 - Jun 2022