
Jason Blakemore
University Tutor

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About me
Director of Digital Marketing & UX at Keypath Education Australia
Education

University of Adelaide
2008 - 2012Honours Degree of Bachelor of Commerce Marketing/International Business First Class HonoursActivities and Societies: Australian Marketing Institute Jason graduated with First Class Honours in the Honours Degree of Bachelor of Commerce from the University of Adelaide. Jason's Honours thesis related specifically to branding, advertising, and marketing communications examining controversial advertising. The focus being the effect product type and execution style had on consumer perceived congruity, affect intensity (emotions), attitudes and intentions.

RMIT Online
2022 - 2025Graduate Certificate in Business Analytics Business GPA 3.7Core Courses: Business Analytics, Predictive & Prescriptive Analytics in Business, Visualising & Communicating Insights in Business.Elective: Analytics, Strategy & Change
Experience

University of Adelaide
Feb 2012 - Nov 2013University TutorJason was required to analyse topics in context to the respective courses he taught. The tutorials required the ability to think proactively, developing recommendations for the students coursework or assignments, improving his conceptual and analytical skills.

Dynamic Creative Pty Ltd
Jun 2014 - Mar 2017PPC Account ManagerDynamic Creative™ is an Ad Automation Platform for inventory driven websites. By automatically matching search requests with inventory data, the Dynamic Creative™ Ad Platform works in sync with inventory changes to create real time, targeted ads, which are accurate and relevant.As an Account Manager at Dynamic Creative, Jason was responsible for client acquisition and retention. Jason's portfolio included reputable brands such as GraysOnline, Sportsgirl, Sussan, Contiki and Fiji Airways amongst others. Show less

Keypath Education
Jun 2017 - nowAs the Paid Media Manager, Jason oversaw the paid search and paid social strategy and performance for Keypath Education Australia's university partner portfolio. This included managing and developing a team of high performing paid media specialists.Jason's key objective was to achieve and exceed revenue enrolment targets through the development and execution of paid media activity at maximum ROI. Accountability for providing data-driven insights to inform marketing strategy, budgeting, and influence key decision making was critical in the role. Show less
Director of Digital Marketing & UX
Nov 2022 - nowAssociate Director of Digital Marketing
Nov 2021 - Nov 2022Paid Media Manager
May 2019 - Nov 2021Paid Media Specialist
Jun 2017 - Apr 2019
Licenses & Certifications

Silver Coach Accreditation
AFL - Australian Football LeagueSept 2024
Google Advertising Fundamentals (AdWords)
GoogleJun 2014
Google Advanced Search (AdWords)
GoogleSept 2014
Google Analytics
GoogleDec 2014- View certificate

Adthena Certified CI Professional
AdthenaMay 2020 - View certificate

Keypath Masterclass
SkillsCampJun 2024 
Bronze Coach Accreditation
AFL - Australian Football LeagueJan 2024
Google Advanced Display (AdWords)
GoogleDec 2014- View certificate

User Experience Design
RMIT UniversityDec 2019 
Google Shopping (AdWords)
GoogleJun 2015
Honors & Awards
- Awarded to Jason BlakemoreThe Lifelounge Prize in Consumer Behaviour II University of Adelaide Nov 2011 The Lifelounge Prize in Consumer Behaviour II is awarded to the student with the highest grade in the course for the semester.
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