Jason Blakemore

Jason Blakemore

University Tutor

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location of Jason BlakemoreSydney, New South Wales, Australia

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  • Timeline

  • About me

    Director of Digital Marketing & UX at Keypath Education Australia

  • Education

    • University of Adelaide

      2008 - 2012
      Honours Degree of Bachelor of Commerce Marketing/International Business First Class Honours

      Activities and Societies: Australian Marketing Institute Jason graduated with First Class Honours in the Honours Degree of Bachelor of Commerce from the University of Adelaide. Jason's Honours thesis related specifically to branding, advertising, and marketing communications examining controversial advertising. The focus being the effect product type and execution style had on consumer perceived congruity, affect intensity (emotions), attitudes and intentions.

    • RMIT Online

      2022 - 2025
      Graduate Certificate in Business Analytics Business GPA 3.7

      Core Courses: Business Analytics, Predictive & Prescriptive Analytics in Business, Visualising & Communicating Insights in Business.Elective: Analytics, Strategy & Change

  • Experience

    • University of Adelaide

      Feb 2012 - Nov 2013
      University Tutor

      Jason was required to analyse topics in context to the respective courses he taught. The tutorials required the ability to think proactively, developing recommendations for the students coursework or assignments, improving his conceptual and analytical skills.

    • Dynamic Creative Pty Ltd

      Jun 2014 - Mar 2017
      PPC Account Manager

      Dynamic Creative™ is an Ad Automation Platform for inventory driven websites. By automatically matching search requests with inventory data, the Dynamic Creative™ Ad Platform works in sync with inventory changes to create real time, targeted ads, which are accurate and relevant.As an Account Manager at Dynamic Creative, Jason was responsible for client acquisition and retention. Jason's portfolio included reputable brands such as GraysOnline, Sportsgirl, Sussan, Contiki and Fiji Airways amongst others. Show less

    • Keypath Education

      Jun 2017 - now

      As the Paid Media Manager, Jason oversaw the paid search and paid social strategy and performance for Keypath Education Australia's university partner portfolio. This included managing and developing a team of high performing paid media specialists.Jason's key objective was to achieve and exceed revenue enrolment targets through the development and execution of paid media activity at maximum ROI. Accountability for providing data-driven insights to inform marketing strategy, budgeting, and influence key decision making was critical in the role. Show less

      • Director of Digital Marketing & UX

        Nov 2022 - now
      • Associate Director of Digital Marketing

        Nov 2021 - Nov 2022
      • Paid Media Manager

        May 2019 - Nov 2021
      • Paid Media Specialist

        Jun 2017 - Apr 2019
  • Licenses & Certifications

    • Silver Coach Accreditation

      AFL - Australian Football League
      Sept 2024
    • Google Advertising Fundamentals (AdWords)

      Google
      Jun 2014
    • Google Advanced Search (AdWords)

      Google
      Sept 2014
    • Google Analytics

      Google
      Dec 2014
    • Adthena Certified CI Professional

      Adthena
      May 2020
      View certificate certificate
    • Keypath Masterclass

      SkillsCamp
      Jun 2024
      View certificate certificate
    • Bronze Coach Accreditation

      AFL - Australian Football League
      Jan 2024
    • Google Advanced Display (AdWords)

      Google
      Dec 2014
    • User Experience Design

      RMIT University
      Dec 2019
      View certificate certificate
    • Google Shopping (AdWords)

      Google
      Jun 2015
  • Honors & Awards

    • Awarded to Jason Blakemore
      The Lifelounge Prize in Consumer Behaviour II University of Adelaide Nov 2011 The Lifelounge Prize in Consumer Behaviour II is awarded to the student with the highest grade in the course for the semester.