Amit Dhatrak

Amit Dhatrak

Live Project

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location of Amit DhatrakMumbai, Maharashtra, India

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  • Timeline

  • About me

    Senior Product Manager at IDFC FIRST Bank | JBIMS | Ex HDFC Bank

  • Education

    • Savitribai Phule Pune University

      2013 - 2017
      Bachelor of Engineering - BE Computer Engineering First Class

      Activities and Societies: Managed the campaigning activities and converted 75+ leads in the Annual Technical festival (2014-15)

    • DG Ruparel College of Arts, Science and Commerce

      2011 - 2013
      HSC Computer Science First Class
    • Jamnalal Bajaj Institute of Management Studies (JBIMS)

      2018 - 2020
      Master of Business Administration - MBA Marketing First Class

      Activities and Societies: Member of the JBIMS Strategym Committee Member of the JBIMS Marketing Club BaCzar Competitions:Regional Finalist, Tata Motors MindRover Season 7Campus Finalist, Reliance The Ultimate Pitch 4.0Campus Winner, Yes Bank Transformation Series 2018Campus Finalist, HUL LIME Season 11Campus Finalist, Accenture B-school challenge

  • Experience

    • Urban Company

      Jan 2019 - Feb 2019
      Live Project

      -Identified growth opportunities by creating the user engagement funnel (both online and offline)-Underwent consumer immersions for both online and offline users of the category and understood consumer pain points-Crafted solutions across user interface and end to end user experience to help grow the category

    • Pernod Ricard India

      Apr 2019 - May 2019
      Summer Intern

      Project - Set up a banqueting channel in Madhya Pradesh for Pernod Ricard-Identified revenue sources worth 56cr+ in the banqueting channel & built a database through primary research-Devised an action plan from insights & developed a system for generating demand pipeline for banqueting orders-Performed a detailed financial analysis of the business plan & designed mode of working for the banqueting team-Charted an objective to increase market share by 2-5% of key brands such as Chivas Regal, Glenlivet & Ballantine’s-Formulated a strategy to achieve an incremental volume of 2400+ cases in 1st year and cumulative 9300+ in 3 years-Proposed a plan for projected increase of 7% CAGR in the banqueting channel and overall CAGR by 3% in 3 years Show less

    • McCain Foods

      Jun 2019 - Jul 2019
      Live Project

      -Underwent Market Immersions across channels and performed an SKU analysis versus competitors -Created a shopper engagement funnel to identify growth opportunities-Understood the shopper behavior vis-a-vis different shopping missions and created shopper profiles -Reached a Shopper Understanding and crafted solutions to attain retail growth for McCain brands

    • HDFC Bank

      Sept 2020 - Sept 2022

      Product Manager - Consumer Durable Loans-Managing the Electronics category for HDFC Bank-Responsible for Top-line and Increasing the EMI Penetration for TV category-Leading the Strategic Alliances and Partnerships with OEMs -Handling negotiations, P&L and bottom line for respective OEMs/Categories Product Manager - Consumer Loans -Instrumental in setting up Health care finance business for HDFC Bank-Responsible for Strategic Alliances and Partnerships with partners to increase EMI penetration

      • Product Manager, Consumer Durable Loans (Electronics)

        Jul 2021 - Sept 2022
      • Product Manager, Consumer Loans (Healthcare & Wellness)

        Sept 2020 - Jul 2021
    • IDFC FIRST Bank

      Sept 2022 - now
      Senior Product Manager

      Product & Portfolio Manager - Debit CardsAwards:ACE Award - ‘Game Changer’ category

  • Licenses & Certifications

    • Sales Leadership

      Kraftshala
      Apr 2019
    • Excel Skills for Business Specialization

      Macquarie University
      Jul 2020
      View certificate certificate
    • Sales & Marketing Foundation

      Kraftshala
      Sept 2018