
Amit Dhatrak
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About me
Senior Product Manager at IDFC FIRST Bank | JBIMS | Ex HDFC Bank
Education

Savitribai Phule Pune University
2013 - 2017Bachelor of Engineering - BE Computer Engineering First ClassActivities and Societies: Managed the campaigning activities and converted 75+ leads in the Annual Technical festival (2014-15)

DG Ruparel College of Arts, Science and Commerce
2011 - 2013HSC Computer Science First Class.webp)
Jamnalal Bajaj Institute of Management Studies (JBIMS)
2018 - 2020Master of Business Administration - MBA Marketing First ClassActivities and Societies: Member of the JBIMS Strategym Committee Member of the JBIMS Marketing Club BaCzar Competitions:Regional Finalist, Tata Motors MindRover Season 7Campus Finalist, Reliance The Ultimate Pitch 4.0Campus Winner, Yes Bank Transformation Series 2018Campus Finalist, HUL LIME Season 11Campus Finalist, Accenture B-school challenge
Experience

Urban Company
Jan 2019 - Feb 2019Live Project-Identified growth opportunities by creating the user engagement funnel (both online and offline)-Underwent consumer immersions for both online and offline users of the category and understood consumer pain points-Crafted solutions across user interface and end to end user experience to help grow the category

Pernod Ricard India
Apr 2019 - May 2019Summer InternProject - Set up a banqueting channel in Madhya Pradesh for Pernod Ricard-Identified revenue sources worth 56cr+ in the banqueting channel & built a database through primary research-Devised an action plan from insights & developed a system for generating demand pipeline for banqueting orders-Performed a detailed financial analysis of the business plan & designed mode of working for the banqueting team-Charted an objective to increase market share by 2-5% of key brands such as Chivas Regal, Glenlivet & Ballantine’s-Formulated a strategy to achieve an incremental volume of 2400+ cases in 1st year and cumulative 9300+ in 3 years-Proposed a plan for projected increase of 7% CAGR in the banqueting channel and overall CAGR by 3% in 3 years Show less

McCain Foods
Jun 2019 - Jul 2019Live Project-Underwent Market Immersions across channels and performed an SKU analysis versus competitors -Created a shopper engagement funnel to identify growth opportunities-Understood the shopper behavior vis-a-vis different shopping missions and created shopper profiles -Reached a Shopper Understanding and crafted solutions to attain retail growth for McCain brands

HDFC Bank
Sept 2020 - Sept 2022Product Manager - Consumer Durable Loans-Managing the Electronics category for HDFC Bank-Responsible for Top-line and Increasing the EMI Penetration for TV category-Leading the Strategic Alliances and Partnerships with OEMs -Handling negotiations, P&L and bottom line for respective OEMs/Categories Product Manager - Consumer Loans -Instrumental in setting up Health care finance business for HDFC Bank-Responsible for Strategic Alliances and Partnerships with partners to increase EMI penetration
Product Manager, Consumer Durable Loans (Electronics)
Jul 2021 - Sept 2022Product Manager, Consumer Loans (Healthcare & Wellness)
Sept 2020 - Jul 2021

IDFC FIRST Bank
Sept 2022 - nowSenior Product ManagerProduct & Portfolio Manager - Debit CardsAwards:ACE Award - ‘Game Changer’ category
Licenses & Certifications

Sales Leadership
KraftshalaApr 2019- View certificate

Excel Skills for Business Specialization
Macquarie UniversityJul 2020 
Sales & Marketing Foundation
KraftshalaSept 2018
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