Matthew Poeltler

Experience

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  Abercrombie & Fitch

  Jun 2001 - Dec 2001

  Assistant Store Manager

  • Managed store associates • Set up and opened new company location in Milwaukee, WI

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  Henry Schein

  Jul 2002 - Jan 2003

  West Coast Service

  • Received and reconciled sensitive customer issues

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  Precision Equipment - John Deere Dealership

  Feb 2003 - Dec 2013

  • Collaborated with operations team to create goals and execute strategic and tactical plans generating over $135 million in annual sales.• Allocated $700,000+ advertising budget to correspond with strategic initiatives and tactics utilizing different channels based on customer segment including digital, print, radio, TV, events, and promotions. Led customer focus groups for farmers under 40 years and gained customer insight on trends and opinions with this younger segment. • Produced marketing integration for the merger between Elder Implement and Farmer’s Implement which included a new name, branding, customer and employee communication. • Voting member on four person company board which provided strategic direction, developed metrics, financial goals, reports, and scorecards to the operations team.• Charged with the valuation, marketing, and brokering of the company sale. Show less • Managed sales operations, forecasted budgets, marketing, and strategy/structure for a $35 million sales department. Coached over 30 employees, including 5 location sales managers, 25 sales professionals, and 2 precision farming experts. Increased new equipment market share from 32% to 54% while improving used equipment turnover. • Formulated a pay-for-performance compensation plan for sales professionals which strategically aligned with company financial objectives and rewarded high performers. Assembled and negotiated a compensation and incentive package for the senior leadership team. • Handled numerous human resource functions. Authored the mission, vision, strategic intent, and company core values as a part of the senior leadership team. Designed company’s organizational chart, wrote job descriptions, and calculated pay grades for 150+ employees. Actively recruited new employees, wrote job offers, conducted on-boarding activities and created training paths for new employees, conducted performance appraisals, offered promotions, handled lay-offs and position changes. • Initiated company’s precision farming department; responsible for hiring and managing precision farming experts, which resulted in sales growth exceeding $1,000,000 annually. Rebranded department in 2009 with new name, logo, and product offerings to support market demand.• Successfully transitioned ownership and operations in 2007 acquisition of the Houghton, IA location and grew sales 25% in the first year. • Achieved Advanced Sales Manager Certification through John Deere University Show less • Created new name, logo, and branding materials for four location group• Created all marketing communication materials across multiple channels of distribution, including but not limited to: email, website, print, and social media• Handled equipment financing activities including the creation of customer contracts• Planned and executed customer sales events• Composed first company handbook which led to increased accountability for employees as company policies were defined, documented, and communicated. • Assembled internal employee satisfaction survey to determine employee “state of the union.” Analyzed results led to creation of an employee satisfaction committee and the Team Elder concept, and improved employee morale.• Oversaw pre-work, installation, training, follow up and implementation of a new enterprise-wide business system software. Administered change management as new processes were developed to drive consistency throughout all locations. Established customer relationship management (CRM) processes and incorporated supporting software; leading to customer segmentation, identification of key accounts, enterprise marketing efforts, resulting in increased sales of 30%+ from 2007 to 2010. • Researched and initiated company benefits including PTO, health and dental insurance, 401k, and “phantom stock” programs. Show less

  • Vice President of Marketing, Co-Owner

    Nov 2011 - Dec 2013

  • Vice President of Sales, Co-Owner

    Feb 2007 - Oct 2011

  • Marketing Coordinator - HR Generalist

    Feb 2003 - Feb 2007
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  Midwest Global Sales

  May 2007 - Dec 2009

  Co-Owner

  • Sold and coordinated the exportation of used farm equipment to the country of Nigeria

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  Infinite Computing Systems

  Jan 2014 - Jan 2015

  Senior Sales and Marketing Manager

  • Served as part of leadership team in providing strategic outline and content for the 2015 business plan and strategy, which included initiatives to improve human resource and employee effectiveness, creation of a service catalog, process improvement, creation of a global infrastructure, enterprise wide branding, and organic growth tactics.

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  Sadler Power Train Truck Parts & Service

  Apr 2015 - now

  Director of Marketing

  • Collaborated with sales team to create marketing, sales, customer retention/acquisition and budget plans generating over $25 million in annual sales.• Established and coordinated the company social media strategy that included: Facebook, Twitter, Instagram, Youtube, company website and blog.• Implemented and maintained search marketing and SEO through Google Ads.