Shah Aamor

Experience

• 

  MGH Group

  Jan 2013 - Jun 2013

  Management Trainee

  Gained valuable training and insight into advertising and promotional design processes. Served the marketing team responsible for the Nando’s Bangladesh and Barista Lavazza Bangladesh brands by analyzing market insights & reporting on metrics (i.e. sales volume, market share, profit margins, etc.)

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  Magnito Digital

  Jun 2014 - Aug 2015

  Business Development Executive

  Collaborated with account services, market analysts, and product design teams to identify market growth and differentiation strategies. Owned end-to-end research projects that evaluated digital product trends and consumer behaviors to inspire beta technologies and the design of targeted marketing initiatives.Key Accomplishments: • Pitched a digital marketing plan to executive leaders that directly contributed to the successful Telenor Bangladesh (Grameen Phone) acquisition.• Grew company’s client base almost 50% by ensuring effective digital marketing solutions through content planning and by delivering sales pitch in a highly competitive environment. Show less

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  Banglalink

  Sept 2015 - Jun 2016

  Senior Executive, E-Business Sales

  Product owner company’s selfcare app, My Banglalink, and was responsible for developing marketing strategies, vendor maintenance & application features to grow the user base by increasing app downloads. Cultivated responsive and market-driven digital marketing objectives that elevated brand awareness, customer base, and net profits. Consulted with digital marketing team on keyword usage, content/copywriting, and publishing to drive ranking and visibility of products. Monitored sales and reported on KPI metrics while evaluating feasibility projections and advising on action plans. Served as commercial point-of-contact (POC) on international digital content and mobile advertisement placements.Key Accomplishments: • Orchestrated a digital sales campaign offering discounted rates in a tight time frame that garnered a 40% hike in app downloads.• Helmed a streamlined, corporate-wide consolidation of several extremely popular self-care applications into a single comprehensive app. Managed vender and project team relations, UI/UX, and go-live logistics with positive user feedback.• Served as project manager over an ‘Online SIM sale’ with total creative control over process flow design, UI/UX, and delegation of work. Project also unveiled a unique solution for operator users.• Researched page clicks, CTR, bounce rates, and industry standards to assist in the redesign of the company website. Show less

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  Power Photo

  Aug 2016 - Mar 2019

  Digital Marketing Specialist

  Champion a multi-faceted position that grew from an account management focus into centralized leadership over paid search, social media marketing, email marketing, website administration, vendor relations, and project management. Manage AdWords, Social Media and Email Marketing accounts for SLRHUT (UK), Maple Leaf Photo (CN) and DJI Drone Service (USA)Key Accomplishments: • Highly targeted, data driven PPC campaigns for 3 different websites, using shopping ads, and text campaigns that resulted over 10% decrease in CPA and increase overall revenue by 20%• Use Facebook Pixel to create targeted campaigns that drive new sales activity, increase website traffic, and target product promotions. YoY revenue increased $2M with an avg CPA under $20 • Create & analyze email marketing campaigns for 3 different websites across different international markets that resulted a combined revenue over $3M YoY by engaging existing customer base. • Administer three eCommerce websites by authoring content, showcasing promotional sales campaigns, and optimizing user experiences (UX). • Implemented C-Tech, a live inventory management system that boosted company’s profitability by 100%. Show less

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  Microsoft

  Apr 2019 - now

  • Cultivated and maintained strong client relationships as the primary point of contact for advertising-related inquiries.• Developed and executed tailored advertising strategies aligned with client business objectives, utilizing the Microsoft Ads platform.• Conducted regular performance reviews and analyzed campaign metrics to optimize advertising campaigns for maximum effectiveness and return on investment.• Collaborated cross-functionally with internal teams including sales, marketing, and product development to ensure alignment between client needs and platform capabilities.• Identified opportunities for account growth, upselling additional services or features to clients.• Addressed client concerns and resolved issues in a timely and professional manner, ensuring high levels of client satisfaction and retention. Show less Supporting account management team to successfully manage over 1000 clients in 30 different books of business by analyzing daily account spend, performance and overall effectiveness of the accounts by using Microsoft Ads Insight, Power BI, Microsoft Excel and other internal analytics tools. Compiling and creating insightful data-driven reports focused on increasing client return on investment. Develop strategic account and portfolio plans in partnership with account team utilizing analytics and insights. Supporting customers through a growing platform spanning from solutions in native and search digital advertising. Maintain functional knowledge of new features, products and initiatives across the Bing Ads platform and Microsoft ecosystem. Consistently making every effort to increase knowledge of the industry and strengthen business acumen. Proactively leveraging data insights to further optimize campaign performance and uncover opportunities for growth.Key Accomplishments:• 2020 Q3 all black winner for outstanding performance in creating large scale-based solutions to drive business growth.• Created Budget Inspector Report, Time of Day Report, Campaign All Modifiers Report, Device Optimization Report & Demo Optimization report to identify account growth opportunities and partnered with Bullseye Sprint to scale solutions across regions resulting over $2M in revenue. • Developed an RSA optimization tactics and build a scaled solution resulting over 50K RSA ads adoption for clients. Show less Supporting account management team to successfully manage over 100 clients in 6 books of business by analyzing daily account spend, performance and overall effectiveness of the accounts by using Microsoft Ads, Power BI and Microsoft Excel. Creating customized QBR, syndication and audience reports to ensure quarter to quarter stability. Proactively leveraging data insights to further optimize campaign performance and uncover opportunities for growth by utilizing Microsoft user interface and Microsoft ads editor to execute campaigns changes, bulk data uploads and determine opportunities to increase revenue. Onboard new team member by mentoring them how to leverage Microsoft Excel, Power BI and the Microsoft Advertising platform to complete projects, create analytical reports while meeting account team expectations. Key Accomplishments: • Backdated over 18 months of previous year data to successfully implement Power BI report “Book Doctor” for designated team that gives a detail performance report on all book of business performance by Clients. • Provide deep dive analysis reports to each account managers on weekly basis to notify sudden WoW dips in spending, payment & editorial alert to help maintain the account performance. • Created a customized alert for “Dark Accounts” to notify the account management team promptly regarding any immediate actions need to be implemented. Show less

  • Sr. Industry Account Manager, Financial Services at Microsoft Advertising

    Aug 2024 - now

  • Industry Account Manager, Financial Services, Microsoft Advertising

    Jun 2021 - now

  • Strategic Account Specialist, Global Strategic Sales, Microsoft Advertising

    Sept 2019 - May 2021

  • Premium Account Specialist

    Apr 2019 - Aug 2019