J.J. Singh

Experience

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  Express Payment Solutions Inc

  Jan 2013 - Mar 2015

  Digital Media Marketing Associate

  • Search engine marketing (SEM) for desktop and mobile: Google AdWords• Create, design, and maintain website • Social media marketing: Yelp, TripAdvisor, Facebook, Instagram, Snapchat, Twitter, • Build and run email campaigns and increased revenue by 20% each quarter

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  Cogitative Media Ltd

  Mar 2015 - Nov 2017

  Digital Media Marketing Associate

  • Search engine marketing (SEM) for desktop and mobile: Google AdWords• Search engine optimization (SEO): content development, keyword research, Google Analytics, and expertise in specific markets and geographies• Social media marketing: Yelp, TripAdvisor, Facebook, Instagram, Snapchat, Twitter, • Strategize marketing campaigns for seasonal and holiday events• Sales growth by 50% due to implementation of digital marketing • Updated content and edit a website using both HTML and CSS coding languages on the WordPress platform Show less

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  FusionZONE

  Dec 2017 - Jan 2019

  Senior SEM Account Manager

  • Conduct keyword research and selection for Search Engine Marketing and Organic Website Campaigns• Proactively Made Strategic PPC campaigns recommendations• Utilized bid management tools data and Auction Insight Tools to maximize the effectiveness of PPC campaigns• Optimized campaign result, analyzed key metrics, and optimized click-through and conversion rates• Optimized landing pages for search engine quality score and ad relevance • Served as liaison with paid search engine contacts• Build a line of communication with Google Rep to build and strength the company’s Google Channel Partnership. Show less

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  Hypewell

  Jan 2019 - Aug 2021

  Director of Paid Media

  • Supervise the activities of the marketing team and nurture client connections.• Handle large budgets across various digital marketing channels.• Assess and refine campaigns for peak revenue generation.• Introduce and execute innovative strategies to boost campaign engagement.• Swiftly adapt to online marketing shifts and seize new prospects.• Generate reports and insights for clients to consistently enhance key performance indicators (KPIs).

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  Theorem

  Sept 2021 - now

  Digital Marketing - Account Manager

  • Lead media buying across partner agencies with portfolios over 2+ billion to expand operations, streamline expenses, and leverage additional benefits from suppliers when feasible based on media commitments• Collaborate across departments marketing, creative, product, sales, and analytics to construct a unified channel plan considering cross-channel impacts and wider corporate objectives• Act as the main authority for creative development, collaborating with the creative team to evaluate and authorize assets until completion. This involves initiating creative briefs, testing methods, and reporting on creative insights and outcomes• Consistently assess campaign performance across Search and Social Platforms (Google, Bing, Amazon. Meta, Tiktok, Snapchat, X, LinkedIn, and Pinterest) in conjunction with analytics and external partners for measurement and attribution, ensuring regular monitoring• Handle budget distribution, predict future spending, and reconcile expenditures at month-end Show less

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  Lockhern Digital

  Aug 2024 - now

  Digital Marketing Strategist