Henry Balay

Experience

• 

  The Children's Theatre Company

  May 2010 - Jun 2010

  Company Management Intern

  Responsible for writing, editing, client engagement, talent acquisition and handling, and company communications.

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  Minnesota Chorale

  Nov 2011 - Jan 2012

  Seasonal Administration Intern

  Served as executive assistant to Executive Director.

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  Minnesota Chorale

  Nov 2012 - Jan 2013

  Seasonal Administration Intern

  Served as administrative assistant to Executive Director.

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  Media Relations, Inc.

  May 2013 - Jun 2013

  Communications Intern

  • Managed team of interns spearheading new media research and analysis focused on domestic markets worth over $500 million.• Headed market research and analysis efforts focused on domestic markets worth over $500 million.• Wrote and edited press releases for public relations account managers.• Collaborated directly with CEO at branding meetings.

• 

  Wayin

  Jul 2013 - Aug 2013

  Independent Contractor/Intern

  • Headed market research and analysis efforts focused on $1.5 billion market in Asia instrumental in global expansion, including competitive intelligence research and analysis.• Edited press releases, wrote blog posts and managed databases.• Developed presentations for sales teams to generate new client relationships.

• 

  L Brands

  Sept 2014 - Sept 2015

  * Coordinated remote installations of L Brands video analytical camera systems* Calibrated traffic cameras instrumental in analysis of store performance* Assisted in troubleshooting LVAN camera systems* Managed technicians and security guards during installation * Performed quality assurance analyses of inbound and outbound Mobile Point-of-Sale (MPOS) systems* Applied QA testing procedures to MPOS systems* Assisted in maintaining database of MPOS systems to ensure compliance with PCI security protocols* Developed testing and troubleshooting procedures for mobile devices* Trained new employees in application of Limited Brands MPOS testing procedures

  • LVAN Coordinator

    Feb 2015 - Sept 2015

  • MPOS Coordinator

    Sept 2014 - Feb 2015
• 

  PaydayPERX

  Nov 2015 - Jul 2016

  Marketing & Business Development Associate

  • Designed and executed digital marketing campaigns and strategies. • Collaborated directly with CEO to develop financial and marketing proposals for strategic partners, and assembled contracts, statements of work and marketing collateral. • Managed accounts and business development projects, and developed yearly and quarterly business development goals and strategies.• Performed market research and analysis focused on key prospects, and provided strategic insights for sales team in pursuit of advertisers and venues. Show less

• 

  Merchology

  Oct 2016 - Mar 2020

  Customer Insights Analyst (Contract)

  • Managed an international team of marketing researchers to analyze and interpret over 170,000 ecommerce transactions, growing record volume by over 170%.• Created a training program for a team of four marketing researchers that incorporated best practices for research and SQL-driven customer data maintenance.• Presented quantitative findings to senior leadership and crafted proposals to capture additional markets.• Developed a new approach to managing and maintaining CRM customer marketing databases. Show less

• 

  OppGenetix, an Inc. 5000 Digital Agency

  Oct 2017 - Feb 2025

  • Led the development of Paid Search & Paid Social digital advertising campaigns for a diverse variety of clients in Medical Device, Residential & Commercial Energy, Health & Wellness, Home Appliance and Home Builder industries both nationally and internationally.• Achieved 41x ROAS for national Home Builder client, driving over $73M in Brand to Demand revenue for FY 2023.• Analyzed SEM Paid Search campaign performance, including managing daily campaign budgets and day over day optimizations.• Wrote, edited and implemented ad copy according to industry best practices.• Onboarded new clients as launch strategist, creating and tailoring custom programs in response to client feedback and surveys. • Collaborated with external advertising agencies and vendors to develop and implement paid media programs and multimedia creative.• Maintained monthly program reporting, delivering actionable insights to active clients. • Maintained internal reporting dashboards for use by senior management.• Led training and onboarding of new analysts for internal and local teams.• Developed launch procedure documentation, management tools and processes to drive launch efficiency and scalability. Achieved 20x improvement in launch management efficiency from baseline.• Oversaw efforts to maintain compliance with regulatory policies for campaigns in Medical and Home Builder industries.• Responsible for day-to-day campaign management, client communication and strategy leadership for accounts with over $100,000 monthly ad investment. Show less • Performed daily account management and of pay per click accounts on Google AdWords, Yahoo,Bing and other search platforms for a variety of clients.• Maintained and monitor keyword bids, account daily and monthly budget caps, impression share,quality score and other important account metrics.• Managed large keyword lists.• Provided creative copy suggestions and graphical ad templates.• Provided framework, creative copy and images for website landing pages• Managed Display network placement lists on AdWords and through other contextual advertisingplatforms.• Provided recommendations and execute strategies for keyword opportunities, campaignstructuring, targeting, display network, and other facets of paid search in accordance with clientgoals.• Generated new paid search campaigns, ad groups, and accounts and aid in the creation of newpaid search marketing initiatives. Show less

  • Client Strategy Manager

    Jun 2019 - Feb 2025

  • Senior Analyst

    Mar 2018 - Mar 2020

  • New Segment Lead

    Oct 2017 - Dec 2018