Katerina Matthaiou

Experience

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  PLD Productions

  Jan 2005 - Oct 2006

  Assistant Employment Representative

  Coordinated all personnel, payroll and billing activities, while liaising with external contacts and processing payments for contracts, bills, or other transactions.

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  Liberis Publications

  Jan 2007 - Oct 2012

  Led woman and fashion Glamour magazine’s website redesign, from concept to implementation, also designing and overviewing the social media strategy. Provided support and administrative assistance regarding daily tasks, prepared articles for the Features and Beauty departments and organized in collaboration with the Marketing team various events and activities.

  • Digital Content & Social Media Manager

    Jun 2009 - Oct 2012

  • Executive Assistant to the “Editor in Chief”

    Jan 2007 - May 2009
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  Fresh Line Cosmetics

  Oct 2012 - Mar 2016

  International Commercial Executive

  Account Manager for 10+ key accounts in the APAC and EMEA Regions, overlooking all commercial, retail, marketing activities and partners’ performance. Also leading the new product development for all markets under my responsility, by creating customized products tailored to their unique needs and cultural characteristics.

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  Upstream

  Mar 2016 - now

  While effectively managing the team and duties from my prior role as Product Innovation Director, I also assumed additional responsibilities and the leadership of the Presales team.These include guiding the new team in: identifying new opportunities in close collaboration with the commercial teams, defining the go-to-market strategy per account, creating compelling custom pitch material, localizing productized material for regional audiences, modeling financial business cases for sales opportunities and monitoring regional sales pipeline in conjunction with the sales targets. Show less I led the Commercial Product & Digital Account areas, as a member of an R&D team focused on new online products and services in the realms of marketing technology, consumer acquisition, UX optimization, and loyalty building. My contributions spanned the entire product lifecycle, encompassing design, testing, launch, and monetization of new initiatives. The achieved milestones include the successful launch of three new strategic products and the opening of a new market for the company, with a seamless handover to operational teams for sustained success. Show less

  • Head of Product & Growth

    Jul 2023 - now

  • Product Innovation Director

    Feb 2020 - now

  • Product & Digital Account Director, New Products’ Division

    Jun 2017 - Jan 2020

  • Senior Campaign Manager | LATAM region

    Mar 2016 - Jun 2017