Hui (Lois) Lu

Hui (lois) lu

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location of Hui (Lois) LuShanghai, China
Phone number of Hui (Lois) Lu+91 xxxx xxxxx
Followers of Hui (Lois) Lu377 followers
  • Timeline

    Feb 2013 - Sept 2014

    Student Correspondent Writer

    Singapore Press Holdings
    Jan 2015 - Aug 2015

    Student-Staff Liaison Committee Representative

    INTO University Of Exeter
    May 2016 - May 2017

    Deputy Photo Editor

    Nouse
    Jul 2016 - Sept 2016

    Marketing and Operational Intern

    HelpGuru Pte. Ltd.
    Sept 2016 - Sept 2017

    Freelance Wechat Content Writer

    EREC Estates Limited
    Sept 2017 - Jul 2018

    Head of the Public Relations Department

    Chinese Students and Scholars Assosication (CSSA) York
    Aug 2018 - Feb 2019

    Assistant Account Executive

    FleishmanHillard
    May 2019 - Oct 2020

    Overseas Content Operation

    Boke Technology Co., Ltd
    Current Company
    Mar 2021 - now

    Operations Director of (GOC) Global Original Content Department

    北京推文信息科技公司 Funstory.ai Limited
  • About me

    北京推文信息科技公司 Funstory.ai Limited - Operations Director of GOC Department

  • Education

    • Yishun junior college

      2013 - 2014
      Singapre- cambridge gce a level h2 art/ economics/ history, h1 mathematics

      Activities and Societies: Coursework " Mask" exhibited in The Canvas Gallery Took part in the 5th Singapore CDL Sculpture competition and UOB Painting competition of 2014

    • University of exeter

      2015 - 2015
      Foundation on humanities, law and social science law, history, psychology, international relations 1:1 (first class honours)

      Activities and Societies: Selected as the Staff Student Liaison Committee Representative of the Class

    • University of york

      2015 - 2018
      Ba politics with international relations politics 2:1 upper second class honours

      Activities and Societies: Fundraiser: Running a full marathon for World Cancer Research, Model United Nations Associations

    • 美国乔治·华盛顿大学

      2016 - 2016

      Completed an International Study Centre program at George Washington University in Washington June-July 2016, in a course on Law, Justice and Global Equality, completed an individual research project on the topic of "Impacts of Gentrification on African Americans in D.C "

  • Experience

    • Singapore press holdings

      Feb 2013 - Sept 2014
      Student correspondent writer

      Writing school respondent news and published articles on Lianhezaobao -Comma Section Awarded Best New Correspondent Writer in School Section 2014

    • Into university of exeter

      Jan 2015 - Aug 2015
      Student-staff liaison committee representative
    • Nouse

      May 2016 - May 2017
      Deputy photo editor

      -Provide quality photos and assist in editing the photos of the university newspaper-Winner of ‘ Nouse' Photography Competition 2016, Published on 5 May 2016 Issue

    • Helpguru pte. ltd.

      Jul 2016 - Sept 2016
      Marketing and operational intern

      -Maintained Everyday Business Operations through the website-Update daily all social media channels, including Facebook page, Twitter, Instagram and WeiboUtilised Google AdWords to promote Keyword content, created newsletter campaign for marketing-Attained strong customer service and engaged the supplier through calls and emails to maximise monetisation by 7%.

    • Erec estates limited

      Sept 2016 - Sept 2017
      Freelance wechat content writer

      -Create original content to attract potential customers and raise their awareness of the Wechat account -Write in creative lifestyle and current affairs articles in Mandarin and translating engaging English social media trends.

    • Chinese students and scholars assosication (cssa) york

      Sept 2017 - Jul 2018
      Head of the public relations department

      -Lead the PR Team in the Chinese Association and Scholarship Society.-Manage the PR team to get multiple sponsorships from a range of local and online business to collaborate with CSSA and sponsor society events (worked with Sponsors such as Berry's Jewellery (UK), UKCN, 51 Job.com (China).-Achieved sponsorship of £3000 for Chinese New Year Gala and £2000 for York Top Ten Singing Competition.

    • Fleishmanhillard

      Aug 2018 - Feb 2019
      Assistant account executive

      -Planned the Philips X Tmall Double 11 marketing campaigns, assisted the account manager in executing two offline events in Hangzhou and Beijing, written event elevation reports for the client.  -Maintained media relations with 12 KOLs, invited 50 mainstream media for the brand events. Worked independently on the product warm-up period marketing plan proposals, Tmall Double 11 product sales over 1 million.

    • Boke technology co., ltd

      May 2019 - Oct 2020
      Overseas content operation

      -Responsible for PGC management for the interactive story app Stories: Love and Choices, established the recruitment procedure for overseas PGC, independently recruited 14 experienced overseas game scriptwriters. Signed over 10+ Amazon Top 30 paranormal novel for IP adaptation from US publisher. - Conducted competition apps analysis and user research questionnaires. Set up the content reviewing method, reviewed 100+ sample script outlines. Through statistical analysis of user data, successfully improved the overall first 3 chapters user completion rate to 25%. - Planed project content schedule and strategies, work with European colleague for the app fans site including game website, Instagram, Facebook and Tiktok. Track trending topics and designed 100+ personalize notification contents to improve user activity. - Optimized payment options of 8 story scripts. Through improving options layout, option phrasing, price analysis, adding premium hints, interactive options, estimate improved 200 premium points, improved 20% of the average premium options payment rate. - In charge of the creative process of the interactive story app Romance Fate’s advertising videos: through competitor advertisement video analysis and advertising stats like CVR, CPM, ROI analysis, optimised video content to fit the international trend topics, the adjusted videos result in an improvement of 60% in ROI, and 18% in CVR, monitored the creation of over 100+ videos. Show less

    • 北京推文信息科技公司 funstory.ai limited

      Mar 2021 - now
      Operations director of (goc) global original content department
  • Licenses & Certifications

    • Parachutist certificate

      Target skysports
      Oct 2015
    • York awards certificate

      University of york
      Sept 2015
      View certificate certificate
  • Honors & Awards

    • Awarded to Hui (Lois) Lu
      York Award Gold University Of York Jun 2016 Only 20% of the First Year Students receive this award. This award shows the application is clearly proactive within the university, taking part in several activities. They can articulate what they have done and reflect on how useful their experiences have been. They have clear plans for the next academic year.
  • Volunteer Experience

    • Volunteer

      Issued by Run Or Dye™
      Run Or Dye™Associated with Hui (Lois) Lu
    • Road Marshall

      Issued by Plusnet Yorkshire Marathon
      Plusnet Yorkshire MarathonAssociated with Hui (Lois) Lu
    • Volunteer

      Issued by York Art Gallery on Nov 2016
      York Art GalleryAssociated with Hui (Lois) Lu