Experience

• 

  Singapore press holdings

  Feb 2013 - Sept 2014

  Student correspondent writer

  Writing school respondent news and published articles on Lianhezaobao -Comma Section Awarded Best New Correspondent Writer in School Section 2014

• 

  Into university of exeter

  Jan 2015 - Aug 2015

  Student-staff liaison committee representative
• 

  Nouse

  May 2016 - May 2017

  Deputy photo editor

  -Provide quality photos and assist in editing the photos of the university newspaper-Winner of ‘ Nouse' Photography Competition 2016, Published on 5 May 2016 Issue

• 

  Helpguru pte. ltd.

  Jul 2016 - Sept 2016

  Marketing and operational intern

  -Maintained Everyday Business Operations through the website-Update daily all social media channels, including Facebook page, Twitter, Instagram and WeiboUtilised Google AdWords to promote Keyword content, created newsletter campaign for marketing-Attained strong customer service and engaged the supplier through calls and emails to maximise monetisation by 7%.

• 

  Erec estates limited

  Sept 2016 - Sept 2017

  Freelance wechat content writer

  -Create original content to attract potential customers and raise their awareness of the Wechat account -Write in creative lifestyle and current affairs articles in Mandarin and translating engaging English social media trends.

• 

  Chinese students and scholars assosication (cssa) york

  Sept 2017 - Jul 2018

  Head of the public relations department

  -Lead the PR Team in the Chinese Association and Scholarship Society.-Manage the PR team to get multiple sponsorships from a range of local and online business to collaborate with CSSA and sponsor society events (worked with Sponsors such as Berry's Jewellery (UK), UKCN, 51 Job.com (China).-Achieved sponsorship of £3000 for Chinese New Year Gala and £2000 for York Top Ten Singing Competition.

• 

  Fleishmanhillard

  Aug 2018 - Feb 2019

  Assistant account executive

  -Planned the Philips X Tmall Double 11 marketing campaigns, assisted the account manager in executing two offline events in Hangzhou and Beijing, written event elevation reports for the client.  -Maintained media relations with 12 KOLs, invited 50 mainstream media for the brand events. Worked independently on the product warm-up period marketing plan proposals, Tmall Double 11 product sales over 1 million.

• 

  Boke technology co., ltd

  May 2019 - Oct 2020

  Overseas content operation

  -Responsible for PGC management for the interactive story app Stories: Love and Choices, established the recruitment procedure for overseas PGC, independently recruited 14 experienced overseas game scriptwriters. Signed over 10+ Amazon Top 30 paranormal novel for IP adaptation from US publisher. - Conducted competition apps analysis and user research questionnaires. Set up the content reviewing method, reviewed 100+ sample script outlines. Through statistical analysis of user data, successfully improved the overall first 3 chapters user completion rate to 25%. - Planed project content schedule and strategies, work with European colleague for the app fans site including game website, Instagram, Facebook and Tiktok. Track trending topics and designed 100+ personalize notification contents to improve user activity. - Optimized payment options of 8 story scripts. Through improving options layout, option phrasing, price analysis, adding premium hints, interactive options, estimate improved 200 premium points, improved 20% of the average premium options payment rate. - In charge of the creative process of the interactive story app Romance Fate’s advertising videos: through competitor advertisement video analysis and advertising stats like CVR, CPM, ROI analysis, optimised video content to fit the international trend topics, the adjusted videos result in an improvement of 60% in ROI, and 18% in CVR, monitored the creation of over 100+ videos. Show less

• 

  北京推文信息科技公司 funstory.ai limited

  Mar 2021 - now

  Operations director of (goc) global original content department