Rebecca Boland

Experience

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  Corporate Marketing Solutions

  May 2010 - Apr 2011

  Project Manager / Account Manager

  Created and managed numerous marketing projects for a start-up promotional marketing firm. Coordinated over 25 separate programs for clients including proposals, layouts, and tangible products (pens, mugs, clothing, etc.).• Liaised with vendors, distributors, and clients to ensure deliverables met expectations for timing and quality. Actions drove repeat business and referrals, exceeding revenue growth targets.• Coordinated all marketing activities for Tyler’s Hope for a Dystonia Cure 5th Annual Golf Tournament. Designed over a dozen tangible marketing products, promoted event throughout Alachua county, designed sponsorship levels / benefit packages and provided logistical support during the event. • Managed corporate website, utilizing Google Analytics to monitor traffic and performed search engine optimization. Coordinated creation of online ordering system, creating a new, more efficient sales channel. Show less

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  NovaBone Products, LLP

  Jun 2011 - Aug 2012

  Intellectual Property Specialist / Project Manager

  Managed projects to develop new bone grafting solutions and processes to secure intellectual property rights, partnering with Vice President of Research & Development to pursue over a dozen patent applications for use in dental and orthopedic applications. • Led cross-functional teams of up to 8 research scientists, quality / regulatory experts, and interns to develop a new suite of products to correct bone defects. Selected by VP of R&D to take on management role despite lack of biomedical background.• Utilized project management tools (e.g., MS Project) to plan and manage execution of three concurrent $1MM budgeted projects through a Phase / Gate process – assigned workstreams, coordinated report-outs to executive leadership and successfully achieved milestones on time and on budget. • Created Excel-based financial model to track, report, and forecast budgetary requirements, incorporating data extracts (charts and tables) into executive presentations.• Designed and implemented marketing campaign to enable downstream partners (physicians and dentists) to effectively outline product benefits via case studies at national and global conferences. Campaign increased awareness for product applications amongst potential customers and drove penetration in international markets.• Spearheaded creation of internship program to support research activities and strengthen the talent pipeline for the R&D group. Developed target candidate profile, established partnership with the University of Florida’s Career Resource Center, identified high-potential applicants and retained two top interns for the inaugural class.• Drafted multiple Invention Records currently pending with the United States Patent Trademark Office (USPTO) and two that have been official accepted to date. Show less

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  Wells Fargo

  Jul 2014 - Mar 2022

  Vice President, Relationship Manager / Leveraged Lending - Food & Beverage

  Leading Business Development, Portfolio Growth, Financial Analysis and Relationship Building within the Leveraged Lending Food & Beverage Finance specialty division of the Wells Fargo Commercial Bank. Relationship Development and enhancement with Owners, CEOs and CFOs while managing risk and driving growth for a personal portfolio of > $750.0MM in Committed Credit Exposure, primarily from Leveraged customers requiring high levels of risk management, diligence and ongoing monitoring for compliance analysis. Responsible for market development across the east coast, including Florida, Georgia, South Carolina, North Carolina, Maryland, Virginia, West Virginia, Pennsylvania, New York, Delaware and Washington DC. Wells Fargo Beverage Finance encompasses both private and public companies within beer, wine, spirits and non-alcohol manufacturing and distribution niches. The group specializes in financial analysis, market insight and leveraged cash flow underwriting for companies with high values of intangibles on the balance sheet that cannot be collateralized and thus rely on Enterprise Valuation as a primary source of collateral. Subject Matter Expert in franchise protection, the three-tier system, and individualized state and local laws that differentiate across the nation. Also active as a Diversity & Inclusion Ambassador in Corporate and local initiatives to foster D&I with a focus on Women's Leadership and empowerment groups. Show less

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  Self-employed

  Apr 2022 - now

  Business Strategy Consultant | E-Commerce Entrepreneur