Anna Maksimova

Experience

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  VICE Media

  Jan 2012 - Aug 2012

  Journalism Intern

  Assisted the launch of Vice Magazine in Russia. Was responsible for interviews, hot topic research, creative articles, interviews, content adaptation.

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  Universal Music Group

  Oct 2013 - Nov 2022

  Senior Public Relations Manager

  Managed PR and radio promotion for an international label featuring artists like Billie Eilish, Imagine Dragons, Metallica, Elton John, and Sting. Fostered strong relationships with local and international stakeholders, resulting in 100+ TV shows, interviews, and press conferences. Developed social media and influencer connections from scratch, achieving over 40k organic followers for corporate accounts and overseeing two co-workers. Launched influencer marketing campaigns, boosting streaming results by 10-17% for key products. Initiated partnerships with major press holdings, including Condé Nast Russia, securing a Vogue Russia cover story for Jessie Ware. Organized Billie Eilish's appearance on "Urgant's Show," the most-viewed episode on TV Channel 1. Built relationships with key radio companies in Russia through cross-promotion campaigns, earning the TopHit industry award for "Best Label of 2018" with the highest number of international tracks aired on Russian radio stations. Organized a special press weekend for Till Lindemann (Rammstein) in Saint Petersburg, securing 20+ interviews with global media outlets such as NME, The Telegraph, and Kerrang. Show less

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  RODNYA PR Studio

  Nov 2022 - Apr 2023

  PR & Project Lead

  Was responsible for leading special project with mental health focus. Also managed partnership and influential relations from the scratch

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  VertexCGI

  Sept 2023 - Apr 2024

  PR Lead

  Communications & PR Lead for brand awareness and specials🎯 Achievements in PR & Communication Strategy Development 🎯Strategy Development: Crafted and executed an annual PR & Communication strategy from scratch, leading to high-impact results such as non-paid podcasts and interviews.Operational optimization: created a comprehensive PR-library with universal scripts, checklists, and tools, optimizing operations and improving onboarding processes within the company.Award-Winning Initiatives: developed and executed award applications, securing a Gold prize in the prestigious SHORTY Awards US.Reputation management: led strategic reputation management efforts, collaborating with the Legal department to resolve 15+ cases of compliance and copyright infringement.Media relations: strengthened connections with industry and lifestyle press, resulting in a 20% increase in non-paid media mentions.Internal knowledge sharing: organized and managed the "Lecture Room" initiative with the HR team Show less