Leysla Rubino

Experience

• 

  Edmonds Community College

  Nov 2007 - Jul 2010

  Office Assistant

  -Registered Students for college courses by phone, online or in person for classes in the business center department. -Assisted marketing manager with marketing and promotional functions to increase registration of students (increased in sales over 20% annually). Other duties included answering multi-line phones, emails and various office tasks.

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  Freelancer

  Mar 2009 - Jun 2020

  Marketing Manager

  Marketing Manager for various agencies representing fortune 500 companies such as CVS Pharmacy, Comcast, American Family Insurance, Verizon, Kashi products, Revlon, Kettle One, Segura Viudas, Summers Eve and more. I helped in planning and executing marketing strategies and tracked key businesses partnerships, created monthly marketing campaign calendars, cost estimates and sponsorship negotiations. All to provide agencies and clients with consumer insights and reporting KPI’s to increase ROI’s. -Managed marketing strategy and collaborated with creative teams to identify successful marketing campaigns and experiential opportunities. -Tracked key businesses, influencers, events and the monthly marketing campaign calendar. Executed 400+ high impact sales marketing events, such as tradeshows, VIP events, concerts, festivals and other high-volume events.-Hired, trained and mentored highly functional teams of up to 30 brand ambassadors, product specialists, and created training materials; -Managed logistics for marketing campaigns materials along with ordering and creating quarterly updates to identify market trends. -Tracked performance of local markets for future marketing opportunity. Show less

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  Nissan Motor Corporation

  Aug 2011 - Jan 2014

  Nissan Quality Assurance Assesor /Customer Experience Compliance

  Assessor for Nissan North America Corporate where I executed evaluation process at Nissan Automotive Dealerships for quality initiative Customer Experience Excellence Assessment programs in the Western territory. Visited 120+ Dealerships to ensure compliance with standards as directed by Nissan North America. Collaborated with Dealership Principles, Executive Managers, and Owner Loyalty Managers to identify and continually improve areas that were not up to Nissan’s corporate standards where I addressed on a daily basis the facility requirements, point of sale fixtures/Marketing Materials, aged inventory and rental vehicle storage requirements, and action plan creation/implementation for below average SSI and CSI scores, as well as various other dealership processes and procedures that enhance the customer experience, and aid in customer retention and acquisitions. Consulted the management team on business tactics to continually increase KPI. Reported assessments on the performance and dealership compliance with over 75 standards and following the criteria to Nissan North America after each dealership assessment. Managed all travel arrangements, call logs, expenses, travel arrangements and photography of each dealership assessment. Show less

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  State Farm ®

  Apr 2014 - Oct 2020

  Marketing Manager

  Market Area Manager for Washington State where I oversaw and managed a $1M per year marketing budget that included marketing strategies and the coordination and execution of marketing campaigns. This also included the creation and planning of 150 large-scale sponsorship events per year, for State Farm Insurance, at locations such as festivals, concerts, sports, tradeshows, community fairs, etc. to create brand awareness, generate leads, and greater ROIs. -Managed a $1M yearly marketing budget.-Coordinated the execution of marketing campaigns Achieved 35-50% yearly lead generation growth, resulting in 5.4M incremental revenue for State Farm in the State of Washington.-Led strategic alliance between client, key stakeholders, and vendors to ensure smooth event execution. -Tracked logistic and company assets for marketing campaigns’ inventory, a monthly calendar of events, and monitored brand performance and event reporting to determine and communicate ROI’s with Regional Market Manager and Client. -Managed a strategic alliance between client, key stakeholders, and vendors to ensure smooth event execution Show less

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  DREAM agency

  Apr 2020 - now

  -Manage marketing strategy and design integrated campaigns to support and drive awareness to client's objectives. -Develop and communicate RFP’s for clients to approve and organize creative plans to execute. -Analyze data on google analytics and social platform analytics to measure marketing campaigns performance.-Strategize and execute special events and/or live events to increase sales and eCommerce foot traffic.

  • Founder and Marketing Strategist

    Mar 2020 - now

  • Marketing Strategist

    Apr 2020 - now
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  Tequila Gran Diamante

  Jun 2022 - Sept 2024

  PR and Marketing Lead