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Karishma S.

Karishma S.

Market Research Associate

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location of Karishma S.India

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  • Timeline

  • About me

    Strategic Market Intelligence Specialist | Driving Procurement Excellence & Data-Driven Strategies | Mastering Market Dynamics, Supplier & Competitive Intelligence, Price Fundamentals, and Risk Mitigation

  • Education

    • Orchid College Of Engineering And Technology

      2012 - 2014
      Master of Business Administration (MBA) Human Resources Management and Marketing

      Activities and Societies: Achievement and Participation in: Avishkar - Research Yuva Mohotsav - Business Plan Compering in Colloquium, Education and Cultural Events Event Organizer for many inter-college and inter-class events Dance participation Completed MBA with specializations in Human Resource (HR) and Marketing

  • Experience

    • Blue Sigma

      Feb 2015 - Nov 2016
      Market Research Associate

      Conducting primary and secondary research Profiling companies and extracting strategic and financial details of the company Conducting web research Interpreting quantitative information in Excel

    • MarketsandMarkets Research Private Ltd.

      Nov 2016 - Jan 2021
      Market Research Analyst

      Collecting primary and secondary data on consumer, competitors, and markets places and consolidating information into reports and presentationsCompiling and analyzing statistical data using modern and traditional methods to collect themDesigning market engineering process by analyzing quantitative information to draw market size and forecast the trend of the marketInterpreting data, formulating reports and making recommendationsPerforming valid and reliable SWOT Analysis of the key market players Handling client queries and having discussion with the client to understand their requirements Show less

    • John Deere

      Jan 2021 - Aug 2022
      Senior Market Research Analyst

      Conduct analysis of research data and synthesize it for businessIntegrate findings with market trends to form recommendationsCreating presentable reports to communicate findings and insights to the stakeholders Drafting and finalizing questionnaire for primary research

    • Bekaert

      Aug 2022 - Jul 2023
      Global Market Intelligence and Product Strategy Analyst, Rubber Reinforcement BU

      Marketing:Creating database and dashboard for downstream indicators and technical trendsPreparing monthly and quarterly global reportsProduct Strategy:Lead analysis of primary tire data and key insights for Rubber Reinforcement strategy Support market segmentation, trends research & market sizing

    • Smith+Nephew

      Jul 2023 - now
      Process Lead - Global Market Research Services

      - Collecting, analyzing, and interpreting data on procurement categories and market trends- Deliver practical insights to support the development and execution of procurement category strategies- Develop and maintain procurement KPIs, scorecards, and reports to track performance and identify improvement opportunities- Manage and maintain procurement data reclassification efforts, ensuring accurate and up-to-date data- Develop and maintain procurement dashboards and visualizations to support decision-making and communication with collaborators- Conducting research on industry trends, suppliers, and products to support procurement strategies- Participating in procurement projects and initiatives, providing insights and recommendations to the team Show less

  • Licenses & Certifications

    • ESG and Sustainable Investing

      Udemy
      Jan 2022