Barbara Ferraz

Experience

• 

  Tommy Hilfiger

  Aug 2014 - Dec 2018

  - Definition of assortment plan by collection, channel and segment through market analysis, trends, sales history and marketing strategies;- Analysis of customers navigation behavior through Google Trends to propose targeted actions of marketing, visual merchandising and sales;- Products pricing per collection, according to competition analysis and product cost (FOB) in order to achieve the best margin within each category;- Development of sales material and training for representatives to each collection;- Follow-up of KPIs to follow the goals by sales channel;- Definition and monitoring the schedule for the organization of the showroom;-Follow up of purchased products, such as order confirmation, changes on FOB or product reference guaranteeing the updating of the same in all areas. Show less -Development of sales and training material for representatives to each collection;-Aligning globally with the Design team the needs of the local market, providing specific comments on the Consumer Assortment/Key Looks offered;- Registration of all models of the collection and development of internal sales material with the necessary information for the launch of the collection, such as: product codes / names / color description / color code / sales channels / preparation / range numbering and support the internal creation of the system campaign (wise). Show less

  • Merchandising analyst Jr

    Aug 2016 - Dec 2018

  • Product Manager Assistant

    Aug 2014 - Aug 2016
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  Tommy Hilfiger

  Mar 2019 - now

  • Product Coordinator

    Oct 2021 - now

  • Merchandising Analyst Sr

    Oct 2019 - Oct 2021

  • Merchandising Analyst Pl

    Mar 2019 - Oct 2019