Sabrina Chan

Experience

• 

  Asia PR Werkz Pte Ltd

  Jul 2006 - Aug 2009

  Associate Manager

  • Account managed and did client servicing for Jetstar Asia, Nestle Singapore, Pernod Ricard, Singapore Flyer, Sports Singapore and CTC Travel.• Engineered and generated key opinion leader comments and media opportunities for publicity on print, online and broadcast platforms.

• 

  Cathay Organisation Holdings Ltd

  Sept 2009 - Nov 2015

  • Led a team of 11 staff with four direct reports.• Spearheaded and managed the 80th Anniversary celebration event with a total attendance of 700 guests.• Created and executed an original short film competition that involved an international panel of judges; Cathay Motion Picture Awards. The competition is widely recognised by the film industry and garnered more than 300 participants each year.• Drove revenue of more than $3 million a year of event space rental, large format advertising, cinema hall rentals and on-screen advertising. • Drove cinema box office sales and saw an increase in sales by 50% through external partnerships and in-house promotions.• Strategised partnerships with brands; Coca-Cola, NETS and banks; Citibank, OCBC, and garnered sponsorship in cash and kind worth $600k.• Spearheaded collaborations with movie distributors, brands, government agencies and tertiary institutions to create events and promotions that are unique to the shopper profile for the malls and the cinemas. Show less • Spearheaded and managed the 75th Anniversary celebration events with a total attendance of 700 guests.• Conceptualised and executed 10 signature events per year for both malls, and won the Silver Award in "Best Use of Retail Marketing" for The Events Marketing Awards 2013.• Created and executed an original short film competition that involved an international panel of judges; Cathay Motion Picture Awards. The competition is widely recognised by the film industry and garnered more than 300 participants each year.• Drove revenue of more than $3 million a year of event space rental, large format advertising, cinema hall rentals and on-screen advertising.• Drove cinema box office sales and saw an increase in sales by 50% through external partnerships and in-house promotions.• Strategised partnerships with brands; Coca-Cola, NETS and banks; Citibank, OCBC, and garnered sponsorship in cash and kind worth $600k.• Redefined and developed the shopper profile for The Cathay and Cathay Cineleisure Orchard, and increased shopper traffic and spending by 30%.• Spearheaded collaborations with movie distributors, brands, government agencies and tertiary institutions to create events and promotions that are unique to the shopper profile for the malls and the cinemas.• Strategised and set up the social media platforms and content direction from the onset, as well as managed the platforms in-house with paid and organic engagement. Show less

  • Group Manager, Sales & Marketing

    Jan 2015 - Nov 2015

  • Advertising & Promotions Manager

    Sept 2009 - Feb 2015
• 

  Avivar Audience Communications Pte Ltd

  Aug 2016 - May 2019

  Director Of Event Management

  • Responsible for business development opportunities, and managing event costs to ensure business profitability.• Secured a total of more than $1 million in event sales in the period of employment. • Secured a six-digit contract sum for Singapore Epson Industrial Pte Ltd's 50th anniversary celebration event. • Took the lead in pitch meetings, secured contracts and managed key accounts such as SHELL, HBO Asia, Royal Carrribean Singapore, Pepper Lunch Singapore, Panerai Singapore, ARUP Singapore and Givaudan Singapore.• Managed finance, human resources and administrative duties. Show less

• 

  GuocoLand Group

  May 2019 - Jan 2022

  Marketing Manager

  • Spearheaded and developed the Guoco Tower food delivery portal (guocofood.com) within one month and boosted tenants' revenue by 50% during the Circuit Breaker period (April to June 2020), and created a viral impact on social media.• Drive the efforts of marketing, partnerships, events, tenants' relations, and public relations for Guoco Tower and Guoco Midtown. • Oversee the development’s website, interactive directories, e-newsletters, and social media platforms.• Implemented a revamp of the website to ensure better UI and UX as well as SEO optimisation.• Defined the social media content strategy and direction with paid and organic engagement, to build a community. Increased growth of followers on platforms by 25% after a year.• Strategised and executed placemaking efforts to enliven the public space of the development.• Spearheaded the Christmas campaign 2019 and Chinese New Year campaign 2020, and generated an increase in shopper footfall and spending by 20%.• Main lead for the marketing collaterals for Guoco Midtown in Beach Road. Show less

• 

  SP Group

  Jan 2022 - now

  Empowering the future of energy through development and management of corporate brand strategy at the group level.• Manage and oversee sponsorship and partnership marketing.• Curate and produce branded assets and content in different formats to amplify the brand across internal and external platforms.• Support social media management and CSR efforts.

  • Assistant Director

    Aug 2024 - now

  • Senior Manager

    Jan 2022 - Aug 2024