Michelle Wescott HMCC

Experience

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  Gee Gee's Restaurant

  Jan 1990 - Jan 1996

  Waitress
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  Ocean Place Hilton

  May 1995 - Aug 1995

  Waitress
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  Chateau Resort & Conference Center

  Jan 1996 - Jan 1997

  Front Desk Clerk

  Worked the Front Desk during college.

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  Skytop Lodge

  Dec 1997 - Feb 2014

  Sales Manager

  -Managed market territory/segment and achieved annual room revenue and room night target goals. -Specialized in the Pharmaceutical, Medical, Military and Education markets -Developed specific action plans for market segments-Participated actively in industry related professional organizations-Managed And oversaw the Sales and Marketing budget for the property-Responsible for creating an annual marketing plan for assigned market segments including increasing revenue and room nights while maintaining marketing costs and maximizing ROI.-Great knowledge of the Pocono Mountains and type of corporate clients and meetings that the region attracts -Consistently have met my quarterly and yearly revenue and room night goals for the past 7 years -Created new, unique and fun events to entertain clients on property-Conducted successful in office visits to new and existing clients-Attended and participated in the Pocono Mountain Convention & Visitors Bureau Director of Sales meetings and regional events.-Attended specific trade shows and events for assigned market segments. Show less

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  MPI NJ Chapter

  Jul 2007 - Jun 2012

  Served as president-elect on the board of directors and assisted the current president. Attended the Chapter Business Summit in Dallas, TX. Served on the board of directors in numerous leadership positions. Attended the Chapter Business Summit in Dallas, TX for 2 years.

  • President Elect

    Jul 2011 - Jun 2012

  • VP of Education / VP Membership

    Jul 2007 - Jun 2011
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  MPI New Jersey

  Jul 2012 - Jun 2014

  Served on the board for the 2013-2014 year as Immediate Past President and oversaw the Nominations Committee for selection of the 2014-2015 Board of Directors Slate. Served as the president for the New Jersey Chapter of MPI for the 2012-2013 year. Attended the World Education Conference (WEC) in St. Louis and participated in the Chapter Leader's Forum.

  • Immediate Past President

    Jul 2013 - Jun 2014

  • Chapter President

    Jul 2012 - Jun 2013
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  Radisson Lackawanna Station

  Feb 2014 - Aug 2014

  Senior Sales Manager

  -Increased the volume of room nights at the property for the corporate meeting market, along with the corporate transient market-Identified and targeted new key accounts for the property-Built relationships with local corporations for potential business opportunities-Responsible for all corporate and government groups with and without overnight guestrooms-Attendee Scranton Chamber of Commerce events and local networking events-Knowledge of Opera and Sales Tracking System (STS)-Completed Radisson Brand "Yes I Can" Training Show less

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  Camelback Resort - Camelback Lodge and Aquatopia Indoor Waterpark

  Aug 2014 - Mar 2020

  Director of Sales

  -Part of the opening team for the Lodge (Lodge opened May 2015)-Develop and execute the strategic group sales plan for the Lodge-Responsible for a department revenue goal of $4 million (catering and rooms)-Provide day to day leadership to sales associates (team of 7) to achieve property sales objectives and goals-Oversee and delegate the incoming RFPs to appropriate sales manager-Ensure hotel meets and exceeds budgeted goals (catering and rooms) for Group Sales Department-Work closely with the Management Company and Ownership to create room/revenue goals, budget, etc, along with providing weekly and monthly updates-Work closely with Marketing team to create all group advertisements and promotions-Creation and management of The Knot, Wedding Wire and Cvent property sites-Organize and execute monthly sales calls / client office visits-Obtained the Healthcare Meeting Compliance Certificate in 2017 & 2019-Actively attending and participating in the Pocono Mountain CVB meetings and events-Actively attending Meeting Professionals International (MPI) events-Attend Trade shows and industry events as a representation of the Resort-Knowledge of Visual One and Agilysys products, Social Tables, eProposal and Propose-Created all sales documents, promotional pieces, Cvent listing, The Knot listing for new property (previously the same ownership group) in the Catskill Mountains – Opened Early 2019 Show less

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  SB Expos & Events

  Sept 2020 - now

  Sales Manager

  SB Expo & Events partners with your organization to provide comprehensive trade show sales and management. We create flexible solutions to engage attendees and increase your event revenue.