Evandro Romanezi

Experience

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  RedeTV!

  Dec 2005 - Sept 2012

  Web Designer

  • Desenvolvimento de Landing Pages, focando na otimização da conversão e na melhoria da experiência do usuário.• Criação de banners digitais para campanhas promocionais, eventos e comunicações internas.• Edição profissional de fotos e vídeos, garantindo a qualidade visual e a eficácia comunicativa dos conteúdos digitais.

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  Proximo Games

  Oct 2012 - Apr 2014

  Digital Marketing Coordinator

  - Planning of strategic actions of marketing and communication;- Training and coordination of sales team;- Planning and implementation of projects in online store;- Interface between companies, agencies and suppliers;- Online store product management;- Customer order management;- Social Network Management;- Management of Google Analytics and Google Adwords;- Team management- Email marketing management- Online sales management- Search for new partnerships- Marketplace- VTEX Platform - Advanced Show less

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  Lojas Marisa

  May 2014 - Feb 2016

  E-commerce Analyst - B2B Partnership and Marketplace

  Responsible for the marketplace area, our plan was to include Marisa’s products within the biggest e-commerces in Brazil at the time: CNOVA (Ponto Frio, Casas Bahia, and Extra), B2W (Americanas, Submarino, and Shopfacil), Walmart and Mercado Livre. I was responsible for the negotiation, and intermediation between the legal and technology areas and all the management of the store at the partner after the activation of the products. This management contained the administration of the integration of updating products, prices, and stock, minimizing any error. In addition, I consolidated and presented all results and KPIs to my managers and directors. I was also responsible for the new business area with the purpose of generating new revenue for the area. I implemented and created the partnerships area, developing partner prospecting, negotiation, and managed the creation of exclusive landing pages for each partner, and negotiated marketing emails to the partner's base offering special discounts to their customers (Some partners: Santander Esfera, Itaucard, ELO Card, Clube Terra, Clube UOL, and Claro Show less

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  Telefônica

  Mar 2016 - Jan 2019

  Digital Channels Analyst

  Responsible for B2B e-commerce sales (Fluxo Digital, 0800, and Chat) using Vivo's platform and ERP. Mediation of Marketing and Media briefings for banner changes, layout, and inclusion of new offers. Assessment of demands applying best practices in SEO, UX (user experience), and generating hypotheses to apply A/B tests. I was responsible for Mobile squads to deliver projects for the digitalization of sales channels.Preparation of weekly reports to different directors and managers of digital channels to present channel evolution, product mix analysis, average ticket, visits, leads, and other indicators. Monitoring these metrics daily using reports sent by the consultancy (Accenture) and Google Analytics. Responsible for the Mobile Performance Desk, using agile methods to implement improvements in e-commerce. Show less

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  Abacus Finance

  Mar 2021 - May 2021

  Digital Marketing & Social Media Assistant

  - Optimisation of Google Ads campaigns (Search, Display, Remarketing).- Optimisation of Social Media campaigns (Facebook, Instagram, and LinkedIn).- Creation of e-mail marketing campaign (Referral, birthday, special days)- Analysis of KPIs (Visits, leads, conversion, and loss).- Analysis of user experience on site (Flow, CTAs, Usability)- Analysis of Sales Funnel (Journey analysis of client | Step-by-step)- Analysis of Market Finance and news technologies- Consolidation and presentation of results Show less

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  Diverse Tech Lab

  Aug 2021 - Sept 2022

  Marketing Specialist

  I’m responsible for the company's digital department, managing the website, social networks, and digital media. Developing marketing strategies to attract new customers. I use Google Analytics and Facebook Business tools to create, optimize and reach new customers and promote the brand. In addition, I created a relationship rule for the base customers using email marketing campaigns.I also analyze website KPIs such as visits, sessions, unique visitors, bounce rate, and social media KPIs such as engagement, number of followers, and customer profile. Consolidation of all information and submit fortnightly reports. Show less

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  Mercy Me Marketing

  Feb 2022 - Jul 2022

  Digital Marketing Specialist

  I'm responsible for the total management of the e-commerces of the clients Ambra and Blue Lagoon Spa. I develop the marketing strategy with partners. I’ve created optimization, and analysis of social media campaigns (Facebook, Instagram, LinkedIn, YouTube, and TikTok) and Google Ads (Search, Display, Remarketing). I've analyzed the customer flow within the website using SEO, UX, and A/B testing to ensure a great customer experience. I’m also responsible for analyzing, consolidating, and presenting all website KPIs such as Visits, Sessions, Sales, Conversion, Average Ticket, and Loss using Google Analytics, Shopify, and Woocomerce(WP). Show less

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  Seara Alimentos LTDA

  Aug 2022 - Feb 2023

  Digital Marketing Specialist

  I was responsible for the customer experience of the websites Seara.com.br, Minha Receita, Loja Comer Bem and Kit Festa Seara, as well as outstanding projects such as Rock in Rio 2022 and BBB 2023. Strategically connecting marketing, products and technology through methodologies agile, I coordinated the development of these projects (using Vtex and Wordpress platforms), obtaining insights through AB tests and sales funnel analysis. Monitored several KPIs to support strategic decisions.I participated in the BBB23 digital project, I collaborated with content, product, technology and marketing teams, generating exclusive landing pages for specific actions. The objective was offering exceptional experiences to customers. Show less

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  Comolatti Group

  Mar 2023 - Aug 2024

  Marketplace Coordinator

  I'm responsible for the strategic management of the areas of farming, setup, onboarding, hunting, quality, finance, and client´s suport and digital media. Management of IT tasks, aiming to provide customers with an exceptional purchasing experience, using agile techniques and UX/UI principles, and using AB tests to validate hypotheses and continually improve the process. Monitoring the sales funnel and other vital KPIs through specialized tools such as Microsoft Clarity, Google Analytics, Google Merchant Center and VTEX. This detailed analysis allows for precise strategic adjustments to improve the customer journey and drive results. I frequentely report results to both the Chief Digital Officer (CDO) and the CEO, offering detailed insights into operations performance, test results and key metrics. Show less

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  Mastercard

  Sept 2024 - now

  Associate Managing Consultant