Adrian Clarke

Experience

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  Ant Marketing

  Jan 2005 - Jan 2009

  Sales Executive
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  BT

  Jan 2007 - Jan 2007

  Sales Executive
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  Blue-infinity Linked by Isobar

  Apr 2010 - Oct 2017

  Accountable for the delivery of excellence to a portfolio of clients, and growth of 3 accounts with approx. £2m in annual revenue. ♦ Growing business with existing and new clients - connecting, qualifying, acquiring♦ Securing preferred vendor status with key accounts♦ Identifying and working with the appropriate digital experts from a team of 700 to analyse and understand client needs, determine the right course of action for client success, and deliver results♦ Staffing and resource management♦ Ensuring rapid response to clients needs♦ Management of consultants working on site for clients♦ Engaged as Senior Project Manager on strategic initiativesEngagements covered all areas of Isobar's full-service digital offering. For example... strategy, creative, UX, development, analytics (GA), SEM/SEO, dev-ops, Microsoft (SharePoint/O365, PowerBI), Salesforce, Cloud Computing, Business Analysis, Project Management etc. Show less ♦ Managed multiple end-to-end projects and cross-functional project teams simultaneously, across the entire sphere of digital marketing.♦ Collaborated with specialist project teams from across the agency, including UX, SEO, design and development.♦ Ensured constant added value for our clients by pro-actively identifying innovative solutions to their challenges. ♦ Directly managed a team of 3 consultants.♦ Nurtured strong relationships with clients, reflected by the continuous growth of business accounts.Key Achievements:✔ Led a cross-functional project team to transform the digital presence of a major UN agency as part of their re-brand. Content strategy, UX, design, copywriting, SEO and front-end development.✔ Developed and implemented a program strategy to improve player safety, for an international sports federation. A global initiative, in partnership with national associations and three internal committees.✔ Managed the evolution of an international sports federation’s brand and creative for strategic initiatives over a 5 year period.✔ Managed creative design and stakeholder contributions to a sustainability report for a Fortune 500 tobacco company, and drove the shift to digital reporting. Collaborated with sustainability experts in London, and internal stakeholders in Geneva and Tokyo. ✔ Led the redesign of the website for a major non-profit organisation focused on disaster relief.✔ Drove the evolution of a multi-award winning, 6 figure budget B2C website.✔ Managed a team of designers working on the conception and delivery of campaigns for major sports events such as Sochi 2014, the IIHF Ice Hockey World Championships. Show less ♦ Led the agency’s social media analytics missions, and explore/deliver tailored solutions for listening to and analyzing digital media activity across earned and owned channels.♦ Managed a team of digital media analysts specialized in Salesforce Radian6.♦ Performed quantitative and qualitative social media analysis using 3rd party industry tools.♦ Reviewed and manipulate data sets to provide both tactical and strategic insights for clients. ♦ Led pre-sales service demonstrations and RFP responses.Key Achievements:✔ Formulated digital communications/damage control strategies for a leading private bank affected by the largest crisis to hit Swiss banking for decades, and collaborated with PR agencies to prepare for (and control) crisis situations.✔ Contributed to the communications strategy of a Fortune 500 tobacco company with reputational analysis of their brands across the digital landscape.✔ Developed social media performance indicators for a major non-profit, to enable the organization to measure their progress towards attaining strategic goals.✔ Assisted with community management and copywriting for a global fashion competition, on behalf of the world's largest integrated fiber, resin and intermediates company.✔ Trained and managed a team of social media analysts using industry leading technologies to discover, track and analyze online conversations across earned and owned channels.✔ Delivered reports based on deep qualitative and statistical analysis of social media metrics, benchmarked against KPI’s. Show less

  • Engagement Manager

    May 2016 - Oct 2017

  • Senior Consultant - Digital

    Apr 2010 - Jun 2016

  • Senior Consultant - Social Media Analytics & Strategy

    Apr 2011 - Dec 2015

  • Marketing & Communications Associate

    Apr 2010 - Apr 2011
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  Isobar

  Oct 2017 - Oct 2018

  Key Account Director

  Lead the growth of a portfolio of global key accounts. Accountable for revenue growth, account strategy and commercial agreements across a broad sphere of digital and creative services: digital transformation, digital marketing (e.g. strategy, creative, UX, analytics (GA), SEM/SEO), Microsoft (SharePoint/O365, PowerBI), Salesforce, Cloud Computing, Business Analysis, Project Management♦ Successfully navigated Isobar through a 6 month agency review to be named preferred digital partner for a leading multi-national FMCG company. ♦ Led team of 3 account directors + supporting resources to support 3 streams of collaboration with clients. Accountable for delivery of 30+ consultants.♦ Following its acquisition, successfully re-positioned agency within key accounts♦ Engagement with client senior management (CIO, CDO, VPs) on strategic initiatives.♦ Building collaborative relationships with the network's agencies across the globe, and managing partnerships with sub-contractors. Show less

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  JTI (Japan Tobacco International)

  Oct 2018 - now

  Responsible for measuring, reporting and communicating JT Group ESG performance, and driving sustainable business practices throughout the organisation.♦ Launch of JT Group's first Integrated Report♦ Improved JT Group performance in DJSI ESG ratings : ranked industry leader for Social Reporting and Customer Relationship Management♦ Improved relevance of JTI.com sustainability content to external stakeholders: +200% traffic

  • Fiscal Affairs and Anti-Illicit Trade | HQ

    Sept 2023 - now

  • Corporate Affairs | Vietnam

    Oct 2022 - Sept 2023

  • Corporate Affairs | HQ

    Mar 2020 - Sept 2023

  • Corporate Sustainability | HQ

    Oct 2018 - Mar 2020