Sara E.

Experience

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  YMCA of East Tennessee

  Oct 2021 - Nov 2024

  • Faced the challenge of networking with multiple age groups through social media and found effective ways to market to each demographic group. • Designed and posted visuals for two platforms (IG & FB) with over 2,900 followers (45% growth). Showcased the facility and kept over 600 members engaged on upcoming events and announcements. • Increased content interactions (likes, comments, reactions, saves, reels, videos, etc.) by 94.6% from May 5th to June.• Oversee 2 locations (Davis & Pilot YMCA) social media content, visuals, and initiatives. Show less • Built relationships with prospective and existing members by utilizing problem-solving skills, communication, and customer service skills. Provided solutions for members regarding health issues, membership issues, and general questions about YMCA programs. • Supervised the front desk and provided service to members, guests, and participants in-house and on the phone. Conducted tours and responded to members' needs and concerns. Resulted in an 85% increase in positive monthly reviews written by the members. Show less

  • Social Media and Branch Representative (Pilot Branch)

    Feb 2024 - Nov 2024

  • Social Media and Marketing Branch Representative (Davis Branch)

    Jul 2022 - Nov 2024

  • Membership Representative

    Oct 2021 - Apr 2024
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  Southeastern Esports League

  Oct 2023 - now

  Head of Communication & Social Media Manager

  • Develop and implement comprehensive communication plans to promote SEL’s league, brand, and events to over 450 students. Coordinate with 44 teams throughout the southeast participating in SEL to ensure uniform branding across all communication platforms.• Increased social media impressions by 23,000 and increased following by 216 in between semesters. • Maintain relationships with key stakeholders, including Esports teams, partners, and media outlets, resulting in a 130% retention rate. Engaged with the community by posting interactive tweets such as surveys, polls, and videos to create hype.• Create engaging content, including graphics, videos, and written posts to enhance SEL’s online presence. Increased impressions on X by 194% within the last 3 months averaging 836 impressions per day. Show less

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  21st Mortgage Corporation

  Nov 2024 - now

  Financial Counselor