Lisa Trube

Experience

• 

  Creative Producers Group

  Feb 1992 - Sept 1993

  Assistant Account Executive / Associate Producer

  Assisted sales and production of promotional events, corporate meetings, video, audio and print communications

• 

  Coca-Cola Enterprises

  Jan 1993 - Jan 1997

  Cold Drink Account Manager
• 

  USA TODAY

  Sept 1997 - Nov 2003

  Regional Marketing Manager

  Led circulation sales / marketing efforts for USA TODAY daily newspaper and Sports Weekly magazine to lodging and hospitality, retail, and education accounts in a 5-state region. Managed sales team / 5-direct reports• Developed and facilitated sales training for Circulation Sales staff of 22• Created and implemented marketing strategy and annual sales plan and managed of local marketing and promotional efforts and budgets• Performed process improvement to maximize efficiencies in budget, staffing and technology Show less

• 

  The Coca-Cola Company

  Nov 2003 - now

  Sales and account management of national foodservice customer franchise system• Conduct strategic assessment of the business, align on opportunities and collaborate to develop viable solutions• Lead the cross-functional team as it relates to strategic assessment of the business, sales forecasting, conducting regular business reviews, sharing marketing insights and operational opportunities• Direct and develop senior level relationships to effectively activate and implement the beverage strategy Show less Partner with Coca-Cola franchise bottlers in the Midwest providing tools and resources to help achieve mutual objectives, develop overall bottler capabilities and drive strategic initiatives across all Foodservice and On Premise channels• Grew revenue and gross profit for Company and Bottlers and developed overall bottler capabilities to drive strategic initiatives across all FSOP channels• Accountable for the ongoing partnership with five bottlers across the Midwest• Agreement to and execution of detailed annual business plans based on mutually agreed to company / bottler objectives as well as specific capability plans to enable a sustainable long-term business model Show less Led the deployment in the Midwest Region of Coca-Cola Freestyle, a revolutionary new beverage dispensing platform, including training, selling and implementation for customers and sales teams across Foodservice, On Premise and Retail.• Served as system-wide expert on strategy, business systems and operating philosophy for Coca-Cola Freestyle working with cross-functional and integrated account team to manage growth of the platform • Supported Freestyle training deployment and knowledge transfer across FSOP and retail sales teams• Facilitated all Freestyle selling, leading sales calls independently and jointly with Franchise customer call points• Acted as a conduit to headquarters Freestyle and cross functional teams Show less Commercial leadership of Foodservice and On Premise channel, package and pricing initiatives targeted that drove key priorities including growing net outlets, expanding beverage footprint and execution of Look of Success (LOS)• Developed tools and built capabilities to execute LOS in all Local, Regional and National On Premise accounts in the Education, Health, At Work, Eating and Drinking, Wholesale, and Amusement channels• Created and communicated programs to drive performance of sustaining and monthly priorities• Executed trimester calendar including Franchise Alignment, Strategy, Stewardship, and Monthly Priorities Show less Led the sales and execution of On Premise initiatives with bottlers and distributors in the local marketplace• Built On Premise team capabilities to successfully activate Local, Regional and National accounts• Worked closely with local market customers, bottlers, and distributors to identify growth opportunities and provided solutions to drive volume, share and profitability• Partnered with Area and National Chain teams to ensure bottlers and distributors were in position to support business priorities• Conducted formal facilitation and in-trade sales training and execution Show less

  • Director, National Sales

    Jan 2024 - now

  • Senior National Sales Executive

    Apr 2021 - Jan 2024

  • Senior Sales Executive

    Jan 2020 - Apr 2021

  • Senior Manager, On Premise

    Mar 2018 - Jan 2020

  • Senior National Sales Executive - Coca-Cola Freestyle

    Jul 2012 - Mar 2018

  • Initiatives Manager, Foodservice & On Premise

    Apr 2011 - Jun 2012

  • Area Sales Manager, FoodService & On Premise

    Jan 2011 - Apr 2011

  • Manager, On-Premise

    Apr 2009 - Dec 2010

  • Sales Executive

    Nov 2003 - Apr 2009