Allen Gil

Experience

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  SoVi Digital

  Apr 2014 - Aug 2015

  Created, presented and managed website development projects for traditional and e-commerce websites. Evaluated potential alternatives for client’s campaign growth and ensured strategies were being executed by different departments. Oversaw and reviewed workflow done by departments before presenting it to client. Kept deadlines with internal team and clients.Responsibilities:•Led designated accounts and collaborated with account management team to create digital marketing strategies that result in the achievement of the client’s business goals and project success.•Served as the client liaison between the firm and client.•Successfully developed comprehensive report, detailing the marketing strategies and campaigns as a whole. Show less

  • Account Manager

    Aug 2014 - Aug 2015

  • Internet Marketing Specialist

    Jun 2014 - Aug 2014

  • Internet Marketing Intern

    Apr 2014 - Jun 2014
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  Wholly Fit Marketing

  Aug 2015 - Jun 2016

  Director of Internet Marketing

  Responsible for managing various departments to insure all deliverables were being reached as well as administering email and paid advertisement operations for Getyourfittogether.org and Getyourfit.com. Worked closely with COO to improve the level of transparency between different departments. Managed the team of subject matter experts to deliver work to account managers. Resolved issues that occurred between different departments.Responsibilities: •Created tailored digital marketing strategies with business developers to help clients meet their goals.•Decreased cost per conversion by developing and implementing effective optimization paid search and display campaigns.•Edited html codes for emails and generated email logic to easily interact with customers at specific moments in customer cycle.•Excelled in conducting research on current industry trends to point a light on new opportunities.•Consistently reviewed campaigns with internal team to define and establish areas for improvement and made necessary decisions for campaigns that are not performing.•Worked diligently on paid custom audience campaigns in Facebook by utilizing current customer information to target potential customers. Show less

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  Reservations.com

  Jan 2017 - May 2017

  Manager of Paid Media

  Responsible for managing and implementing paid media campaigns outside of SEM. Evaluated various advertising channels to increase number of touch points in the customer journey. Worked closely with Vice President of Customer Acquisition to create a sustainable customer journey, in regard to new customer acquisition.

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  Wiley University Services

  Aug 2017 - May 2024

  Oversee online media and search engine marketing strategy, execution and in-marketing optimization for Wiley university OPM partners.Oversee media planning for Wiley University Service’s Online Program Management partners. Responsible for recruiting, mentoring and managing Media team members.Served as strategic and implementation lead for Paid Search, Media Technology, Social, and Programmatic channels.Support Senior Media leadership in setting strategic approaches and processes across all aspects of media.Develop detailed forecasts and pro forma plans to achieve specific KPIs within budget parameters by leveraging first party and industry data. Manage agency and third-party relationships to ensure proper implementation and development of media strategies to deliver against Wiley KPIs. Show less •Oversee Paid Search, Paid Social, and Programmatic strategy, execution and in-marketing optimization for an assigned group of university partners.•Support Senior Media leadership in setting strategic approaches and processes across all aspects of media.•Serve as strategic and implementation lead for Paid Search and Paid Social channels.•Develop detailed forecasts to achieve specific marketing objectives within budget parameters using first party data.•Manage relationships with internal and external stakeholders to ensure development of sound media strategies while delivering against media KPIs.•Responsible for managing and mentoring members within the Media team. Show less

  • Associate Director of Media

    Feb 2022 - May 2024

  • Senior Media Manager

    Jan 2020 - Feb 2022

  • Media Manager

    Jan 2019 - Jan 2020

  • Media Specialist

    Aug 2017 - Jan 2019
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  Risepoint

  May 2024 - now

  Director of Growth Marketing