Wesley Pearce

Experience

• 

  Grizzly Designs

  Nov 2007 - Mar 2024

  Freelance Graphic and Website Designer
• 

  Access Africa

  Jan 2008 - Feb 2009

  Graphic Designer

  Designed marketing material for property developments.

• 

  Cochrane

  Mar 2009 - Sept 2010

  Marketing and Graphic Design Manager

  • Led the rebranding of the company’s identity, including websites, print materials, and exhibitions, ensuring a consistent and strategic brand presence.• Managed SEO, Google Ads, and website performance across multiple platforms.• Managed a small team, maintained brand consistency, and coordinated all marketing assets, while also driving supplier relationships and securing competitive contracts.• Implemented innovative marketing strategies to align with business objectives. Show less

• 

  Environment Canterbury

  Feb 2011 - Jun 2015

  Graphic Designer

  • Managed the design and printing of a variety of publications, including annual reports, magazines, and complex recovery plans.• Designed exhibition collateral, created and coded Mailchimp templates for mass mailouts, and produced visual content for both internal and external communications. This included photography,image editing, and video production.• Developed the Canterbury Water Educational Magazine, successfully managing the design and layout of the complex, multi-stakeholder Land Use Recovery Plan under a tight deadline.• Creatively visualising data for annual reports, transforming text-heavy documents into engaging and accessible formats. Show less

• 

  Central Heating New Zealand

  Jun 2015 - now

  • Developed and executed comprehensive, research-driven marketing plans, leveraging market and competitor analysis to align strategies with business objectives and capitalise on market trends and growth opportunities.• Drove improvements in key performance indicators--including a 195% increase in social engagement, 55% rise in leads, and 25% boost in conversion rate--over a 5-year period despite a 30% reduced budget for the last 2 years.• Led multiple strategic projects, including the successful rebuild of websites, improved customer service model, and the execution of a nationwide roadshow with a purpose-built van. These initiatives significantly enhanced customer engagement, improved retention, and drove higher conversion rates across key touchpoints.• Led and developed a results-oriented team, implementing a prioritised job request process to ensure timely delivery of key initiatives and fostering a collaborative, inclusive work environment.• Worked with other departments, providing expertise and support to ensure their reporting aligned with overarching marketing strategy and company objectives, maximising ROI and enhancing the customer experience.• Prepared monthly reports to leadership, providing insights into marketing KPIs (leads, opportunities, social stats) and outlining key actions for growth and optimisation. Show less • Ensured brand consistency across all marketing channels, developing targeted collateral (showrooms, events, POS) aligned with specific industry sector needs.• Developed and executed national TV campaigns (The Block NZ, Grand Designs NZ), partnering with agencies to produce targeted TVCs and digital content resulting in measurable improvements in leadgeneration.• Proactively managed website content (products, blogs, case studies) to improve SEO and customer engagement, utilising Google Analytics to track performance and identify areas for optimisation.• Developed and launched an online trade tool, freeing up resources within the engineering department and streamlining customer design wait times, enabling the processing of a larger volume of quotes, and simplifying product ordering.• Resolved a wide range of technical issues related to systems such as CRM, SharePoint, websites and general IT, serving as the primary point of contact for troubleshooting and support.• Designed and built innovative event props, including a working hydronic heating table, to effectively demonstrate the benefits of radiant warmth. Show less

  • Marketing Manager

    Nov 2019 - now

  • Graphics Design & Digital Media Exec

    Jun 2015 - Nov 2019