Mukesh Reddy

Experience

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  JDA Software

  Jan 2017 - May 2017

  Software Intern
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  GGK Tech

  Jul 2017 - Dec 2017

  Associate Software Engineer
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  Envision Intelligence

  Dec 2017 - Mar 2019

  Research Analyst

  • Market Analysis: Conducted comprehensive market analysis, including competitor analysis, consumer behavior, and regulatory landscape, to identify lucrative opportunities and potential challenges in the African market.• Market Entry Strategy: Developed and executed a market entry strategy that aligned with Gupshup's business objectives, considering factors such as target audience segmentation, pricing models, and distribution channels specific to the African market.• Market Research Reports: Produced in-depth market research reports, providing valuable insights on market trends, customer preferences, and growth opportunities for Gupshup's products and services in Africa. These reports served as crucial decision-making tools for the company's expansion plans.Partnership Development: Collaborated with local stakeholders, government agencies, and industry experts to establish strategic partnerships, ensuring Gupshup's understanding of local customs, regulations, and market dynamics.• Risk Assessment: Conducted risk assessments to identify potential obstacles and mitigate risks associated with the market entry process, allowing Gupshup to make informed decisions and minimize uncertainties.• Competitive Intelligence: Gathered intelligence on key competitors, their offerings, pricing strategies, and market positioning, enabling Gupshup to differentiate itself and devise effective marketing and sales tactics. Show less

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  Upwork

  Dec 2017 - Mar 2020

  Business Consultant

  • Market Research : Conducting market research to find answers about consumer requirements, habits, trends, competition, and marketplace. Consolidating information into actionable insights, reports and presentations• Price Sensitivity Analysis: Examined the degree to which price change events affect consumer purchasing behaviors and the restaurant’s performance in terms of sales and revenue.• Retention Analytics: Performed predictive analysis for a real estate firm to estimate the likelihood of customer renewing the lease and identify key factors that drive the customer towards churn.• Budget Forecasting: Based on trends and market opportunities, developed forecasting models & product trackers for allocation of a budget• Sales & Marketing: Build and maintain leads and conduct research to identify potential prospects Show less

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  APNA Consulting

  Apr 2019 - now

  CEO & Co-Founder
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  Gupshup

  Jul 2021 - Feb 2022

  Market Research Consultant

  • Led market research efforts for Gupshup, supporting their successful entry into African markets. Conducted comprehensive analysis, including competitor research and consumer behavior, to identify opportunities and challenges. • Developed tailored market entry strategies, leveraging insights to drive business decisions. Produced in-depth research reports on market trends and growth opportunities. • Established strategic partnerships and conducted risk assessments. Contributed to Gupshup's expansion, achieving significant growth and market presence. Show less

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  Kisaan Pride

  Sept 2023 - now

  Co-Founder

  As Co-Founder of Kisaan Pride Agri Services, I lead the strategic direction and operations of our innovative agri-tech platform. My role involves overseeing the development and implementation of solutions that directly connect farmers with wholesalers, retailers, and consumers, eliminating intermediaries and enhancing supply chain transparency. I focus on leveraging technology to provide farmers with access to high-quality inputs, personalized advisory services, and financial products that improve their productivity and profitability. Through Kisaan Pride, I am committed to driving sustainable growth and empowering rural communities across India. Show less